Methods and systems for an information directory providing audiovisual content

1. A method performed by a directory system, comprising:

receiving over a network from a user terminal a request to view a directory listing;

retrieving the directory listing from a directory database;

presenting to the user terminal the directory listing;

receiving, from the user terminal, a selection of a listing from the directory listing associated with a desired business entity;

determining whether the selected listing includes an identifier of audiovisual content comprising an advertisement for the business entity, wherein the identifier comprises location information for retrieving the audiovisual content;

receiving over the network from the user terminal the identifier of audiovisual content;

accessing the audiovisual content based on the received identifier;

selecting a transmission method based at least in part on a characteristic of the user terminal;

providing an electronic directory page for the selected listing, the electronic directory page comprising:

a details display window on the page displaying data associated with the business entity and a favorites option for the selected listing; and

a viewer display window on the page displaying the audiovisual content; providing the audiovisual content to the user terminal using the selected transmission method via the viewer display window;

receiving, from the user terminal, a selection of the favorites option; and

in response to the selection of the favorites option, storing a reference to the selected listing in a user record associated with a user of the user terminal, the user record contained in a user database maintained by the directory system.

2. The method of claim 1 , further comprising:

receiving search criteria from the user terminal; and

presenting, in response to the search criteria, a plurality of responsive directory listings meeting, at least in part, the search criteria, wherein the selected listing is among the plurality of responsive directory listings.

3. The method of claim 2 , wherein the search criteria is at least one of a category and a keyword.

4. The method of claim 3 , wherein the keyword includes at least one of: a name, telephone number, street address, e-mail address, Internet web page address, uniform resource locator, product and service.

5. The method of claim 1 , wherein providing the audiovisual content includes:

establishing a communication link between the directory server and the user terminal; and

transmitting the audiovisual content to the user terminal by one of streaming or downloading of an entire file.

6. The method of claim 1 , wherein the characteristic is selected from available bandwidth, capabilities of the user terminal, and content security.

7. A non-transitory computer-readable medium storing instructions executable by a processor of a directory system and configured to perform a method of when executed by the processor, the method comprising:

receiving over a network from a user terminal a request to view a directory listing;

retrieving the directory listing from a directory database;

presenting to the user terminal the directory listing;

receiving, from the user terminal, a selection of a listing from the directory listing associated with a desired business entity;

determining whether the selected listing includes an identifier of audiovisual content comprising an advertisement for the business entity, wherein the identifier comprises location information for retrieving the audiovisual content;

receiving over the network from the user terminal the identifier of audiovisual content;

accessing the audiovisual content based on the received identifier;

selecting a transmission method based at least in part on a characteristic of the user terminal;

providing an electronic directory page for the selected listing, the electronic directory page comprising:

a details display window on the page displaying data associated with the business entity and a favorites option for the selected listing; and

a viewer display window on the page displaying the audiovisual content; providing the audiovisual content to the user terminal using the selected transmission method via the viewer display window;

receiving, from the user terminal, a selection of the favorites option; and

in response to the selection of the favorites option, storing a reference to the selected listing in a user record associated with a user of the user terminal, the user record contained in a user database maintained by the directory system.

8. The non-transitory computer-readable medium of claim 7 , further comprising instructions to base the characteristics on at least one of available bandwidth, capabilities of the user terminal, or content security issues.

9. A directory system, comprising:

a directory server connected to a network and accessible by at least one user terminal;

a directory database storing a plurality of directory listings; and

a user database storing a plurality of records associated with users of the directory system;

wherein the directory server is configured to:

receive, over the network from the at least one user terminal, a request to view a directory listing;

retrieve the directory listing from the directory database;

transmit to the at least one user terminal the directory listing;

receive a selection of a listing in the directory listing associated with a desired business entity, from the at least one user terminal, the selection including the identifier of audiovisual content comprising an advertisement for the business entity, wherein the identifier comprises location information for retrieving the audiovisual content;

access the audiovisual content based on the identifier received in the selection;

select a transmission method based at least in part on a characteristic of the user terminal;

present to the user terminal an electronic directory page for the selected listing, the electronic directory page comprising:

a details display window on the page displaying data associated with the business entity and a favorites option for the selected listing; and

a viewer display window on the page displaying the audio visual content; provide the audiovisual content to the at least one user terminal using the selected transmission method via the viewer display window;

receive, from the user terminal, a selection of the favorites option; and

in response to the selection of the favorites option, store a reference to the selected listing in a record associated with a user of the user terminal contained in the user database, the user database being maintained by the directory system.

10. The system of claim 9 , wherein the directory server is further configured to:

receive search criteria from the at least one user terminal; and

present, in response to the search criteria, a plurality of responsive directory listings satisfying, at least in part, the search criteria;

wherein the selected listing is among the plurality of responsive directory listings.

11. The system of claim 10 , wherein the search criteria is at least one of a category and a keyword.

12. The system of claim 11 , wherein the keyword includes at least one of: a name, telephone number, street address, e-mail address, Internet web page address, uniform resource locator, product and service.

13. The system of claim 9 , wherein the directory server is further configured to:

establish a communication link with the at least one user terminal; and

transmit the audiovisual content to the at least one user terminal by one of streaming or downloading of an entire file.

14. The system of claim 9 , wherein the characteristic is selected from available bandwidth, capabilities of the user terminal, or content security.