System and method for a behavior-targeted survey
View Patent ↗An aspect of the present invention relates to tracking a computer user's behavior and providing related visual media segments with a graphical user interface for presenting a survey. In embodiments, the survey is based on the tracked user behavior. In embodiments, the visual media segments are slide-in visual media segments and the user has preemptive control over certain aspects of the visual media segments.
1. A method comprising:
providing a data collection agent (DCA) that:
records web browser click events across a plurality of web sites,
identifies a subset of pertinent web browser click events,
produces transformed web browser click events from the pertinent web browser click events by removing user personal information from the web browser click events, wherein removing user personal information comprises replacing, on a character by character basis, personal information in the web browser click events with a plurality of characters, wherein personal information includes at least one of: a user name, a password, or an account number, and
transmits a click-stream of the transformed web browser click events to a data collection server (DCS) that resides on a computer, the DCA embodied as a web browser plug-in on a user client station;
receiving the transformed web browser click events from the DCA, as a click-stream, at the DCS to record and provide a user usage pattern; and
based on the user usage pattern and a presentation parameter, inviting a user to participate in a survey, in which
the presentation parameter at least in part determines a frequency of survey invitations to the user; and
the presentation parameter can be controlled by the user.
2. The method of claim 1 , wherein the survey is presented on a visual media segment of a graphical user interface of a computing facility.
3. The method of claim 1 , wherein the usage pattern is a real-time usage pattern.
4. The method of claim 1 , wherein the usage pattern is a historical usage pattern.
5. The method of claim 1 , wherein the survey generates two-way interactions.
6. The method of claim 1 , wherein the survey generates one-direction interactions.
7. The method of claim 1 , wherein the survey relates to at least one of a service, a product, an event, a time, a duration, a satisfaction, a communication, and another parameter of interest.
8. The method of claim 1 , wherein the survey relates to health care.
9. The method of claim 1 , wherein the survey relates to a service plan.
10. The method of claim 1 , wherein the survey relates to a product sale.
11. The method of claim 1 , wherein the survey relates to advertising.
12. A system comprising:
a plurality of data collection agents (DCA) that:
record web browser click events across a plurality of web sites,
identify a subset of pertinent web browser click events,
produce transformed web browser click events from the pertinent web browser click events by removing user personal information from the web browser click events, wherein removing user personal information comprises replacing, on a character by character basis, personal information in the web browser click events with a plurality of characters, wherein personal information includes at least one of: a user name, a password, or an account number, and
transmit a click-stream of the transformed web browser click events to a data collection server (DCS) that resides on a computer, each of the plurality of DCA embodied as a web browser plug-in on a user client station;
the DCS that both receives the click-stream of the transformed web browser click events and collects user on-line activity based on the click-stream of the web browser click events; and
a visual media segment of the web browser that invites a user to participate in a survey based on a user usage pattern and a presentation parameter that determines, at least in part, a frequency with which the user is invited to participate in a survey, wherein the presentation parameter can be controlled by the user.
13. The system of claim 12 , wherein the usage pattern is a real-time usage pattern.
14. The system of claim 12 , wherein the usage pattern is a historical usage pattern.
15. The system of claim 12 , wherein the survey generates two-way interactions.
16. The system of claim 12 , wherein the survey generates one-direction interactions.
17. The system of claim 12 , wherein the survey relates to at least one of a service, a service plan, a product, an event, a time, a duration, a satisfaction, a communication, and another parameter of interest.
18. The system of claim 12 , wherein the survey relates to health care.
19. The system of claim 12 , wherein the survey relates to a product sale.
20. The system of claim 12 , wherein the survey relates to advertising.