Method and system for tracking online promotional source to offline activity

1. A computer implemented method of tracking user activity across different networks comprising:

receiving from a networked device over a first network a request for an address on a second network;

receiving from the networked device first and second attributes that are indicative of a source that can lead a user to send a request for information over the first network, the first and second attributes including one or more of an identifier that represents a URL, an identifier that represents a URL associated with an Internet search engine, a keyword, or a combination of a URL and a keyword;

dynamically selecting from a computer readable medium an address on the second network, the dynamic selection based upon at least one of, recentness of prior associations with the respective addresses and respective attributes, recentness of sending of the respective addresses previously associated with respective attributes, and frequency of sending of the respective addresses previously associated with the respective attributes;

associating the dynamically selected address and the first attribute and storing the association to an electronic storage medium;

sending the dynamically selected address to the networked device over the first network; and

reassigning the dynamically selected address to the second attribute.

2. The method of claim 1 further comprising:

using the association to associate a subsequent communication to the dynamically selected address over the second network with the first attribute received over the first network.

3. The method of claim 1 further comprising:

receiving information indicating that a communication has been directed to the dynamically selected address over the second network; and

using the association to associate the communication to the dynamically selected address over the second network with the first attribute received over the first network.

4. The method of claim 1 , wherein the dynamically selected address on the second network comprises a telephone number.

5. The method of claim 1 , wherein the dynamically selected address on the second network comprises an SMS number.

6. The method of claim 1 , wherein the step of selecting comprises selecting an address that previously was associated with a previously received attribute.

7. The method of claim 1 ,

wherein the source comprises an Internet search engine.

8. The method of claim 1 , wherein the source comprises an identification of an Internet web page located through an organic Internet search.

9. The method of claim 1 , wherein the source comprises an Internet web page.

10. The method of claim 1 , wherein the source comprises an advertisement.

11. The method of claim 1 , wherein the request for the address over the first network comprises a request for a web page.

12. The method of claim 1 ,

wherein the step of selecting comprises dynamically selecting the address from among respective addresses previously associated with respective attributes based at least in part upon recentness of prior associations with the respective addresses and the respective attributes.

13. A non-transitory tangible computer readable storage medium having a computer readable program code embodied therein, wherein the computer readable program code is adapted to be executed to implement a method of tracking user activity across different networks comprising:

receiving over a first network at a first address on the first network from a network device on the first network a request for an address on a second network;

receiving over the first network at the first address on the first network from the network device on the first network an attribute that is indicative of a source that can lead a user to send a request for information over the first network to a second address on the first network, the attribute including one or more of an identifier that represents a URL, an identifier that represents a URL associated with an Internet search engine, a keyword, or a combination of a URL and a keyword;

dynamically selecting from a computer readable medium an address on the second network, the dynamic selection based upon at least one of, recentness of nor associations with the respective addresses and respective attributes recentness of sending of the respective addresses previously associated with respective attributes, and frequency of sending of the respective addresses previously associated with the respective attributes;

associating the address and the received attribute;

assigning the address to the received attribute and storing the association to an electronic storage medium; and

sending the address to the network device over the first network.

14. The non-transitory tangible computer readable storage medium of claim 13 ,

wherein the first network device is associated with the second address on the first network.

15. The non-transitory tangible computer readable storage medium of claim 13 ,

wherein the first network device is a user device that comprises a display that can lead a user to send the request for information over the first network to the second address on the first network.

16. The non-transitory tangible computer readable storage medium of claim 13 , wherein first network device is associated with the second address on the first network; and

wherein the request for information over the first network comprises a request to the first network device for a web page.

17. The non-transitory tangible computer readable storage medium of claim 13 , wherein the first address on the first network comprises an Internet address; and

wherein the address on the second network comprises a telephone number.

18. The non-transitory tangible computer readable storage medium of claim 13 ,

wherein the first address on the first network comprises an Internet address; and

wherein the address on the second network comprises an SMS number.

19. A non-transitory tangible computer readable storage medium having a computer readable program code embodied therein, wherein the computer readable program code is adapted to be executed to implement a method of tracking user activity across different networks comprising:

receiving from a first networked user device over a first network a request for an address on a second network;

receiving from the first networked user device an attribute that is indicative of a source that can lead a user to send a request to a second networked device over the first network, the attribute including one or more of an identifier that represents a URL, an identifier that represents a URL associated with an Internet search engine, a keyword, or a combination of a URL and a keyword;

dynamically selecting an address from a computer readable medium on the second network, the dynamic selection based upon at least one of, recentness of prior associations with the respective addresses and respective attributes recentness of sending of the respective addresses previously associated with respective attributes, and frequency of sending of the respective addresses previously associated with the respective attributes;

assigning the dynamically selected address to the received attribute; and

sending the selected address to the first networked user device over the first network and storing the assigned dynamically selected address to an electronic storage medium.

20. The non-transitory tangible computer readable storage medium of claim 19 , further comprising: using the association to associate a subsequent communication to the dynamically selected address over the second network with the attribute received over the first network.

21. The non-transitory tangible computer readable storage medium of claim 19 , further including: receiving information indicating that a communication has been directed to the dynamically selected address over the second network; and

using the association to associate the communication to the dynamically selected address over the second network with the attribute received over the first network.

22. A computer implemented method of tracking user activity across different networks comprising:

receiving from a first networked device over a first network a request for an address on a second network;

receiving from the first networked device an attribute that is indicative of a source that can lead a user to send a request to the first networked device over the first network, the attribute including one or more of an identifier that represents a URL, an identifier that represents a URL associated with an Internet search engine, a keyword, or a combination of a URL and a keyword;

dynamically selecting from a computer readable medium at least one of a plurality of addresses on the second network, the dynamic selection based upon at least one of, recentness of prior associations with the respective addresses and respective attributes, recentness of sending of the respective addresses previously associated with respective attributes, and frequency of sending of the respective addresses previously associated with the respective attributes;

associating the dynamically selected address and the received attribute and storing the association to an electronic storage medium;

assigning the dynamically selected address to the received attribute;

sending the dynamically selected address to the first networked device over the first network in response to the request for an address on a second network; and

reassigning the dynamically selected address to a subsequently received attribute.

23. The method of claim 22 , further comprising:

using the association to associate a subsequent communication to the dynamically selected address over the second network with the attribute received over the first network.

24. The method of claim 22 , further comprising:

receiving information indicating that a communication has been directed to the dynamically selected address over the second network; and

using the association to associate the communication to the dynamically selected address over the second network with the attributes received over the first network.