Interactive product placement system and method therefor
A method for presenting advertisements for commercial products in video productions, whereby the commercial product is placed in the video production as an element of the video production. A viewer is enabled to interact with the video production to select the product. Information is then displayed about the selected product; and the viewer is enabled to purchase the selected product.
1. A method for advertising in video productions, the method comprising:
transmitting, from one or more servers, a video production to a video player, the transmitted video production (1) associated with one or more products or services displayed as part of the video production when the video production is displayed to a user and (2) having a plurality of predefined cue points, each of the pre-defined cue points representing a respective elapsed time of playback;
wherein the video player is configured to display the video production; and
wherein the video player is configured, in response to a triggering of at least one of the plurality of predefined cue points, to display in a time line of the video player at least one of: a visual calling cue point for an advertisement related to the one or more products or services and a visual representation of the advertisement being configured to, upon user interaction, display further information about the one or more products or services, the further information not previously displayed to the user during playback of the video production.
2. The method of claim 1 , wherein at least some of the further information about the one or more products or services is displayed as an overlay.
3. The method of claim 2 , wherein the overlay partially obscures display of the video production.
4. The method of claim 2 , wherein the overlay is displayed abutting at least one edge of a displayable area of the video production.
5. The method of claim 1 , wherein at least some of the further information about the one or more products or services facilitates purchase of the one or more products or services.
6. The method of claim 1 , wherein at least some of the further information about the one or more products or services is displayed as a transparent overlay.
7. The method of claim 6 , wherein the overlay is displayed adjacent at least one edge of a displayable area of the video production.
8. A non-transitory processor-readable medium storing code representing instructions to be executed by at least one processor, the code comprising code to:
transmit, from at least one server, a video production to a video player, the transmitted video production associated with one or more products displayed as part of the display of the video production and having a plurality of predefined cue points, each predefined cue point from the plurality of predefined cue points representing a respective elapsed time of display of the video production, the video player configured to:
display the video production to a user, and
in response to a triggering of at least one predefined cue point from the plurality of predefined cue points during the display of the video production, display in a time line at least one of: a visual calling cue point for an advertisement related to the one or more products and a visual representation of the advertisement that is configured to, upon user interaction, display additional information about the one or more products, the additional information having not previously been displayed to the user during the display of the video production.
9. The non-transitory processor-readable medium of claim 8 , wherein at least some of the additional information about the one or more products is displayed as an overlay.
10. The non-transitory processor-readable medium of claim 9 , wherein the overlay obscures a portion of the displayed video production.
11. The non-transitory processor-readable medium of claim 9 , wherein the overlay is displayed adjacent at least one edge of a displayable area of the video production.
12. The non-transitory processor-readable medium of claim 8 , wherein at least some of the additional information about the one or more products is configured to enable purchase of the one or more products by the user.
13. The non-transitory processor-readable medium of claim 8 , wherein at least some of the additional information about the one or more products is displayed as a transparent overlay.
14. The non-transitory processor-readable medium of claim 13 , wherein the overlay is displayed abutting at least one edge of a displayable area of the video production.
15. A method, comprising:
transmitting, from a plurality of servers, a video production to a compute device that is configured to display the video production, the transmitted video production having at least one product or service displayed as part of the video production when the video production is displayed to a user and having a plurality of predefined cue points, each predefined cue point from the plurality of pre-defined cue points representing a respective elapsed time of display of the video production; and
in response to a triggering of at least one predefined cue point from the plurality of predefined cue points during the display of the video production, the compute device displays at least one of a visual calling cue point for an advertisement related to the at least one product or service and a visual representation of the advertisement that is configured to, upon user interaction, display further information about the at least one product or service, the further information not previously displayed to the user during the display of the video production.
16. The method of claim 15 , wherein at least some of the further information about the at least one product or service is displayed as an overlay.
17. The method of claim 16 , wherein the overlay partially obscures display of the video production.
18. The method of claim 16 , wherein the overlay is displayed adjacent at least one edge of a displayable area of the video production.
19. The method of claim 15 , wherein at least some of the further information about the at least one product or service enables the user to purchase the at least one product or service.
20. The method of claim 15 , wherein at least some of the further information about the at least one product or service is displayed as a transparent overlay.
21. The method of claim 20 , wherein, when displayed, the overlay abuts at least one edge of a displayable area of the video production.