Metering of internet protocol video streams

1. A method of metering media streams, comprising:

receiving, at a gateway device coupling a connected media device to a media delivery system, a request for a media webpage from the connected media device;

transmitting, by the gateway device, the request to the media delivery system;

receiving, by the gateway device, the media webpage from the media delivery system;

extracting, by the gateway device, identification data from the media webpage;

storing, by the gateway device, the identification data as current page data;

transmitting, by the gateway device, the media webpage to the connected media device;

transmitting, by the gateway device, the current page data to an analytics server;

receiving, at the analytics server, the current page data;

determining, by the analytics server, that the current page data does not match an entry in a reference library; and

creating, by the analytics server responsive to the determination that the current page data does not match an entry in the reference library, a recipe for future extraction of identification data from a same or similar media webpage based on the current data.

2. The method of claim 1 , further comprising pushing the recipe to the gateway device.

3. The method of claim 1 , further comprising, updating, by the analytics server responsive to the determination that the current page data does not match an entry in the reference library, the reference library to reflect the current page data.

4. The method of claim 3 , wherein updating the reference library comprises creating, by the analytics server, a new entry in the reference library and reporting media consumed data.

5. The method of claim 1 , wherein extracting the identification data from the media webpage comprises consulting a library of recipes for extracting data.

6. The method of claim 1 , wherein extracting the identification data from the media webpage comprises extracting the identification data using a recipe specific to the media webpage.

7. The method of claim 1 , wherein extracting the identification data from the media webpage comprises extracting the identification data using a generic recipe for similar media webpages.

8. The method of claim 1 , wherein extracting the identification data from the media webpage comprises extracting the identification data using a default recipe.

9. The method of claim 1 , further comprising:

receiving, at the gateway device from the analytics server, the recipe;

receiving, at the gateway device, a second request for a second media webpage from the connected media device;

extracting, by the gateway device, second identification data from the second media webpage using the recipe;

storing, by the gateway device, the second identification data as second current page data;

transmitting, by the gateway device, the second current page data to an analytics server;

receiving, at the analytics server, the second current page data; and

determining, by the analytics server, that the second current page data matches an entry in the reference library; and

reporting, by the analytics server responsive to the determination that the third current page data matches an entry in the reference library, second media consumed data.

10. The method of claim 9 , further comprising:

receiving, at the gateway device, a third request for a third media webpage from the connected media device;

extracting, by the gateway device, third identification data from the third media webpage using the recipe, the third identification data different from the second identification data;

storing, by the gateway device, the third identification data as third current page data;

transmitting, by the gateway device, the third current page data to an analytics server;

receiving, at the analytics server, the third current page data;

determining, by the analytics server, that the third current page data matches an entry in the reference library; and

reporting, by the analytics server responsive to the determination that the third current page data matches an entry in the reference library, third media consumed data.

11. A system for metering media streams, comprising:

a gateway device coupling a connected media device to a media delivery system, the gateway device configured to:

receive a request for a media webpage from the connected media device,

transmit the request to the media delivery system,

receive the media webpage from the media delivery system,

extract identification data from the media watch page,

store the identification data as current page data,

transmit the media webpage to the connected media device, and

transmit the current page data to an analytics server; and

an analytics server configured to:

receive the current page data,

determine that the current page data does not match an entry in a reference library, and

create, responsive to the determination that the current page data does not match an entry in the reference library, a recipe for future extraction of identification data from a same or similar media webpage based on the current page data.

12. They system of claim 11 , the analytics server further configured to push the recipe to the gateway device.

13. They system of claim 11 , the analytics server further configured to update, responsive to the determination that the current page data does not match an entry in the reference library, the reference library to reflect the current page data.

14. They system of claim 13 , wherein updating the reference library comprises creating, by the analytics server, a new entry in the reference library and reporting media consumed data.

15. The method of claim 11 , wherein extracting the identification data from the media webpage comprises consulting a library of recipes for extracting data.

16. They system of claim 11 , wherein extracting the identification data from the media webpage comprises extracting the identification data using a recipe specific to the media webpage.

17. The system of claim 11 , wherein extracting the identification data from the media webpage comprises extracting the identification data using a generic recipe for similar media webpages.

18. The system of claim 11 , wherein extracting the identification data from the media webpage comprises extracting the identification data using a default recipe.

19. The system of claim 11 , the gateway device further configured to:

receive the recipe from the analytics server;

receive a second request for a second media webpage from the connected media device;

extract second identification data from the second media webpage using the recipe;

store the second identification data as second current page data; and

transmit the second current page data to the analytics server, and wherein the analytics server is further configured to:

receive the second current page data;

determine that the second current page data matches an entry in the reference library; and

report, responsive to the determination that the third current page data matches an entry in the reference library, second media consumed data.

20. The system of claim 19 , the gateway device further configured to:

receive a third request for a third media webpage from the connected media device;

extract third identification data from the third media webpage using the recipe, the third identification data different from the second identification data;

store the third identification data as third current page data; and

transmit the third current page data to an analytics server, wherein the analytics server is further configured to:

receive the third current page data;

determine that the third current page data matches an entry in the reference library; and

report, responsive to the determination that the third current page data matches an entry in the reference library, third media consumed data.