IP Library Granted Patent US 9,609,260
Granted Patent B2
US 9,609,260 · App. 11/778,004 · Granted Mar 28, 2017

Video tag layout

Inventor: Charles J. Kulas (San Francisco, CA)
Assignee: Gula Consulting Limited Liability Company
H04N5/44543G06Q30/06G11B27/322H04N21/4722H04N21/485
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Quick Facts
Patent No.
US 9,609,260
App. No.
11/778,004
Granted
Mar 28, 2017
Kind
B2
Abstract

In one embodiment, a portion of a video sequence is displayed on an interface. A video tag is also displayed in the portion of the video sequence. In one embodiment, the video tag is a placeholder tag that shows where the tag would be displayed in the portion of the video sequence. An input area is then displayed that allows input of tag information for the video tag. For example, the user may specify what kind of tag they would like and also any information that can be displayed for the tag. For example, the user may specify that they would like the tag to be a text tag that includes the logo of the company.

Claims (40)

1. A method for a facilitating a user to add a tag to a video scene during a production process of a video, the method comprising:

causing a video display device to display, during the production process of the video, the video scene with a set of at least one placeholder tag overlaid on the video during at least a portion of the video scene, wherein each placeholder tag is associated with an item depicted in the video and characterized by size, shape, temporal duration, and spatial location properties with respect to the video scene, each placeholder tag initially having no content;

receiving from the user a selection of one of the set of at least one placeholder tags, thereby resulting in a selected placeholder tag associated with a selected item depicted in the video;

receiving from the user input specifying content for the selected placeholder tag;

providing the user with an option to preview the video scene with the selected tag overlaid on the video during at least a portion of the video scene, wherein the selected tag is associated with the selected item depicted in the video and characterized by size, shape, temporal duration, and spatial location properties with respect to the video scene, the selected tag having content corresponding to the content specified by the user;

causing the display device to display a sponsorship value for the selected tag, wherein the sponsorship value depends at least in part on one or more of the associated item, the content specified by the user, the size of the tag, the shape of the tag, or the spatial location properties; and

allowing the user to approve the previewed video scene with the selected tag having its content and properties.

2. The method of claim 1 , wherein the user is affiliated with a sponsor.

3. The method of claim 1 , further comprising:

providing an input area that allows the content specified by the user to be input.

4. The method of claim 1 , further comprising:

causing the video display device to display a list of scenes available in the video; and

receiving a selection of a scene from the list of scenes, thereby resulting in the video scene.

5. The method of claim 4 , wherein a scene in the list of scenes is generated from a production process for the video.

6. The method of claim 1 , wherein the method is performed before a DVD authoring stage or video broadcast stage.

7. The method of claim 1 , further comprising:

calculating a price for the selected tag.

8. The method of claim 1 , further comprising:

repeatedly previewing at least a portion of the video scene with the selected tag overlaid on the video during at least a portion of the video scene.

9. The method of claim 1 , wherein the content for the selected tag includes a computer graphic that is associated with a brand.

10. The method of claim 1 , wherein the selected placeholder tag has associated with it a rating relative to other placeholder tags.

11. The method of claim 10 , wherein the rating is based on relative prominence of the selected placeholder tag relative to other placeholder tags.

12. The method of claim 10 , wherein a sponsorship value is based at least in part on the rating.

13. The method of claim 1 , wherein the tag content may include one or more of text and a logo.

14. An apparatus for a facilitating a user to add a tag to a video scene during a production process of a video, the apparatus comprising:

a display; and

a processor operatively connected to the display and configured to:

cause the display to display, during the production process, the video scene with a set of at least one placeholder tag overlaid on the video during at least a portion of the video scene, wherein each placeholder tag is associated with an item depicted in the video and characterized by size, shape, temporal duration, and spatial location properties with respect to the video scene, each placeholder tag initially having no content;

receive from the user a selection of one of the set of at least one placeholder tags, thereby resulting in a selected placeholder tag associated with a selected item depicted in the video;

receive from the user input specifying content for the selected placeholder tag;

provide the user with an option to preview the video scene with the selected tag overlaid on the video during at least a portion of the video scene, wherein the selected tag is associated with the selected item depicted in the video and characterized by size, shape, temporal duration, and spatial location properties with respect to the video scene, the selected tag having content corresponding to the content specified by the user;

cause the display to display a sponsorship value for the selected tag, wherein the sponsorship value depends at least in part on one or more of the associated item, the content specified by the user, the size of the tag, the shape of the tag, or the spatial location properties; and

allow the user to approve the previewed video scene with the selected tag having its content and properties.

15. A non-transitory machine-readable storage device containing instructions executable by a processor operating in conjunction with a video display device to facilitate a user adding a tag to a video scene during a production process of a video, the instructions comprising:

instructions to cause the video display device to display, during the production process of the video, the video scene with a set of at least one placeholder tag overlaid on the video during at least a portion of the video scene, wherein each placeholder tag is associated with an item depicted in the video and characterized by size, shape, temporal duration, and spatial location properties with respect to the video scene, each placeholder tag initially having no content;

instructions to receive from the user a selection of one of the set of at least one placeholder tags, thereby resulting in a selected placeholder tag associated with a selected item depicted in the video;

instructions to receive from the user input specifying content for the selected placeholder tag;

instructions to provide the user with an option to preview the video scene with the selected tag overlaid on the video during at least a portion of the video scene, wherein the selected tag is associated with the selected item depicted in the video and characterized by size, shape, temporal duration, and spatial location properties with respect to the video scene, the selected tag having content corresponding to the content specified by the user;

instructions to cause the display device to display a sponsorship value for the selected tag, wherein the sponsorship value depends at least in part on one or more of the associated item, the content specified by the user, the size of the tag, the shape of the tag, or the spatial location properties; and

instructions to allow the user to approve the previewed video scene with the selected tag having its content and properties.

Assignments (5)
CHANGE OF NAME Recorded Dec 18, 2024
From: TP-LINK USA CORPORATION
To: TP-LINK SYSTEMS INC.
Reel/Frame 069715/0940 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Apr 17, 2024
From: INTELLECTUAL VENTURES ASSETS 192 LLC
To: TP-LINK USA CORPORATION
Reel/Frame 067142/0902 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Mar 15, 2024
From: GULA CONSULTING LIMITED LIABILITY COMPANY
To: INTELLECTUAL VENTURES ASSETS 192 LLC
Reel/Frame 066791/0498 →
MERGER Recorded Dec 26, 2015
From: FALL FRONT WIRELESS NY, LLC
To: GULA CONSULTING LIMITED LIABILITY COMPANY
Reel/Frame 037360/0852 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Oct 4, 2011
From: KULAS, CHARLES J.
To: FALL FRONT WIRELESS NY, LLC
Reel/Frame 027013/0717 →
Continuity (1)
Related Publication 20090019487A1 · Jan 15, 2009