Configuring a vehicle to receive content data

1. A method of configuring a telematics unit in a vehicle with at least one access point name (APN), comprising the steps of:

configuring the telematics unit with a default APN prior to a legal transfer of possession of the vehicle; and thereafter,

activating the telematics unit for the provision of content data in connection with the legal transfer of possession of the vehicle, wherein the activating includes replacing the default APN of the telematics unit with a geographically-specific APN.

2. The method of claim 1 , wherein the configuring step further comprises configuring the telematics unit with a backend APN.

3. The method of claim 2 , wherein the configuring step is performed by a vehicle manufacturer.

4. The method of claim 3 , wherein the replacing step is performed remotely by a vehicle backend.

5. The method of claim 4 , wherein the replacing step further comprises:

connecting the telematics unit to the vehicle backend using the backend APN;

receiving a service activation request from the telematics unit;

removing the default APN from the telematics unit; and

assigning the geographically-specific APN to the telematics unit.

6. A method of configuring a telematics unit in a vehicle with at least one access point name (APN), comprising the steps of:

prior to a legal transfer of possession of the vehicle, configuring the telematics unit for a demonstration period at a vehicle dealership, wherein the configuring includes assigning a default APN to the telematics unit;

during the demonstration period, providing vehicle services via the telematics unit using the default APN, wherein the vehicle services include data content associated with a geographic area of the vehicle, a geographic position of the vehicle dealership, or both;

following the legal transfer of possession of the vehicle to a vehicle user, replacing the default APN with a geographically-specific APN at a time of vehicle services activation, wherein the geographically-specific APN is associated with a home country of the user; and

providing vehicle services via the telematics unit using the geographically-specific APN during a subscription period.

7. The method of claim 6 , wherein:

the configuring step further comprises assigning a backend APN to the telematics unit, and

the replacing step further comprises:

establishing a connection between the telematics unit and a vehicle backend using the backend APN; and

via the connection:

receiving at the vehicle backend a service activation request from the telematics unit;

removing the default APN from the telematics unit; and

assigning the geographically-specific APN to the telematics unit.