Method and system for generation and playback of supplemented videos

1. A processor-implemented method for generating a second video file, comprising:

receiving a first video file, the first video file including a representation of at least one product or service;

receiving a definition of a hotspot associated with the representation of the at least one product or service, the definition of the hotspot including location information, time information, and interaction information for the hotspot;

receiving caption information corresponding to the hotspot;

storing the caption information in a first data storage area;

adding the definition of the hotspot to the first video file to define a second video file;

storing the second video file in a second data storage area;

providing instructions, via a processor and over a network, for sending to a device associated with an output, the instructions when executed by the device causing the device to:

initiate a display of the second video file;

initiate presentation of one or more interactive features, the one or more interactive features including (1) the hotspot associated with the representation of the at least one product or service, and (2) a viewer-selectable interface configured to enable or disable interactivity of the hotspot based on one or more categories associated with the hotspot;

monitor for viewer interaction with the hotspot when interactivity of the hotspot is enabled;

display the caption information as an overlay of the hotspot when viewer interaction with the hotspot is monitored; and

initiate, upon viewer interaction with the hotspot and simultaneously with the display of at least a portion of the second video file, a display of a transaction interface configured to allow viewer purchase of one or more products or services associated with the representation of the at least one product or service.

2. The processor-implemented method of claim 1 , wherein the transaction interface allows for immediate purchase of at least one of the one or more products or services without viewer-entry of payment information.

3. The processor-implemented method of claim 1 , wherein at least one of the one or more interactive features includes an authentication component that associates a viewer account with a purchase.

4. The processor-implemented method of claim 1 , wherein the device is a smart phone.

5. The processor-implemented method of claim 1 , wherein the instructions when executed by the device further causing the device to: initiate, on the output and simultaneously with the display of at least part of the second video file and the transaction interface, a display of further information associated with a product or service not included in the second video file or the transaction interface.

6. The processor-implemented method of claim 1 , wherein the instructions when executed by the device further cause the device to: request the second video file.

7. The processor-implemented method of claim 1 , wherein the instructions when executed by the device further cause the device to: request the caption information.

8. The processor-implemented method of claim 1 , wherein the instructions when executed by the device further cause the device to: display overlayed caption information such that the overlayed caption information follows movement of the representation of the at least one product or service through displayed frames of the second video file.

9. A non-transitory computer readable medium comprising instructions, the instructions when executed causing at least one processing device to:

receive a video file including one or more representations of one or more products or services;

receive hotspot definition information for each of one or more hotspots associated with the one or more representations of one or more products or services, the hotspot definition information including location information, time information, and supplemental content information;

associate the hotspot definition information with the video file to define supplemented video file information;

provide the supplemented video file information to a display device application, the display device application configured to cause a display device to:

initiate display of a video file associated with the supplemented video file information;

initiate presentation of one or more interactive tools, the one or more interactive tools including (1) a user interface configured to enable or disable hotspot interactivity based on one or more hotspot categories, and (2) at least one hotspot associated with at least one of the one or more representations of the one or more products or services;

monitor for user interaction with the at least one hotspot when hotspot interactivity is enabled; and

display supplemental content based on the supplemental content information of the at least one hotspot when user interaction with the at least one hotspot is monitored.

10. The non-transitory computer readable medium of claim 9 , wherein the application is further configured to cause the display device to:

display, upon monitoring user interaction with the at least one hotspot and simultaneously with the display of at least a portion of the video file, a transaction interface configured to enable a user to initiate a purchase associated with the at least one hotspot.

11. The non-transitory computer readable medium of claim 9 , wherein the display device is a smart phone.

12. The non-transitory computer readable medium of claim 9 , wherein the supplemented video file information is an XML file.

13. The non-transitory computer readable medium of claim 9 , wherein:

the display device application is further configured to cause the display device to, upon monitoring user interaction with the at least one hotspot, display a transaction interface configured to enable a user to initiate a purchase,

at least one of the one or more interactive tools includes an authentication tool that associates a user account with the purchase.

14. The non-transitory computer readable medium of claim 9 , wherein the supplemented video file information is an action script.

15. The non-transitory computer readable medium of claim 9 , wherein the display device application is further configured to cause the display device to:

retrieve supplemented video file information and/or an associated video file.

16. The non-transitory computer readable medium of claim 9 , wherein the display device application is further configured to cause the display device to:

retrieve the supplemental content based on the supplemental content information.

17. The non-transitory computer readable medium of claim 9 , wherein the display device application is further configured to cause the display device to:

display the supplemental content as an overlay.

18. The non-transitory computer readable medium of claim 9 , wherein the display device application is further configured to cause the display device to:

display the supplemental content as an overlay that follows a motion of one of the one or more representations of the one or more products or services through frames of the video file during display of the video file.

19. The non-transitory computer readable medium of claim 9 , wherein the display device application is further configured to cause the display device to:

request supplemented video file information.

20. The non-transitory computer readable medium of claim 9 , wherein the display device application is further configured to cause the display device to:

request a video file.

21. The non-transitory computer readable medium of claim 9 , wherein the display device application is further configured to cause the display device to:

request supplemental content based on the supplemental content information.

22. The non-transitory computer readable medium of claim 9 , wherein the display device application is further configured to cause the display device to:

display, upon monitoring user interaction with the at least one hotspot and simultaneously with the display of at least a portion of the video file, a transaction interface configured to enable a user to complete a transaction for one or more products or services associated with the one or more representations of the one or more products or services.