Identifying a social leader
There are disclosed systems and methods for calculating the “social score” of users of social websites to determine who the “social leaders” are. The activities of users of social websites are monitored and activities weighted. The combined scores for the user's activities provide an absolute score for the particular user. The absolute score from a single social website, or combined absolute scores from a plurality of social websites, can be used. In either instance, the absolute score obtained of a user is compared to the absolute scores of other users and a relative score is obtained. The relative score provides a ranking of each user as compared to the rest of the user population. In this manner, social leaders, e.g., the top ten percent in relative score can be identified. Social leaders are of interest to various entities to provide targets for advertising, product test marketing, and the like.
1. A method for determining a social leader on a social site, the method comprising:
gathering information in a plurality of categories about a user of the social site, wherein the categories are selected from user-derived content and network-derived content, wherein the user-derived content is posts, and wherein the network-derived content is selected from the group consisting of: the number of groups owned by the user; the number of pictures of the user; and the number of posts relating to the user;
determining the number of events in each category of information;
receiving a query to initiate a social score analysis, wherein the analysis is based upon parameters designated by the query;
selecting categories of information, wherein each category of information selected is determined by parameters designated by the query;
assigning a weight factor to each category of information, wherein the weight factor assigned to each category of information is determined by the parameters designated by the query;
multiplying the number of events by the weight factor for each category of information to obtain a product for each category of information;
adding the products to obtain an absolute social score for the user;
repeating the gathering, determining, assigning, multiplying and adding steps for a plurality of other users of the social site to obtain an absolute social score for the plurality of other users;
comparing the absolute social score for the user and the absolute score for the plurality of other users to obtain a ranking of relative social scores; and determining the social leader from the comparison.
2. The method of claim 1 , further comprising updating the information of the user based upon the activity of the user while logged onto a social site, comprising:
recognizing that the user of the social site is logging onto a social site;
accessing the social site concurrently with the user logging on;
monitoring activity of the user while the user is on the social site;
gathering information in the plurality of categories concerning the activity of the user while the user is logged onto the social site; and
updating the number of events in each category of information relating to the user using the information gathered concerning the activity of the user while the user is logged onto the social site.
3. The method of claim 1 , wherein the events of the user-derived content comprise the number of times each post is: seen by the plurality of other users, liked by the plurality of other users, commented on by the plurality of other users and shared by the plurality of other users.
4. The method of claim 3 , wherein the number of times each post is seen by the plurality of one or more other users who is a friend of the user is given a weight 1, wherein the number of times each post is seen by the plurality of one or more other users who is a follower of the user is given a weight 2, wherein the average number of times each post is liked by the plurality of one or more other users is given a weight 3, wherein the average number of times each post is commented on by the plurality of one or more other users is given a weight 4, wherein the average number of times each post is shared by the plurality of one or more other users is given a weight 5, and wherein weight 1≤weight 2≤weight 3≤weight 4≤weight 5.
5. The method of claim 1 , wherein the events of the network-derived content comprise the product of the number of groups owned by a user multiplied by the number of people in each group, the number of pictures the user was tagged in, the number of posts the user was mentioned in and the number of posts to the user's wall.
6. The method of claim 5 , wherein the number of groups owned by the user multiplied by the number of people in each group is given a weight 6, wherein the number of pictures the user was tagged in by the plurality of one or more other users is given a weight 7, wherein the number of posts the user was mentioned in by the plurality of one or more other users is given a weight 8, wherein the number of posts to the user's wall by the plurality of one or more other users is given a weight 9, and wherein weight 7≤weight 6=weight 9≤weight 8.
7. The method of claim 1 , wherein the social leader is selected from the user and the plurality of other users in the top 1%-10% of users based upon the relative scores.
8. The method of claim 1 , wherein the social leader is selected from the user and the plurality of other users having an absolute score of 20%-50% above the average absolute score.
9. An apparatus for determining a social leader on a social site, the apparatus comprising:
a processor; and
a memory that contains instructions that are readable by the processor and cause the processor to:
gather information in a plurality of categories about a user of the social site, wherein the plurality of categories are user-derived content and network-derived content, wherein the user-derived content is posts, and wherein the network-derived content is selected from the group consisting of: the number of groups owned by the user: the number of pictures of the user: and the number of posts relating to the user;
determine the number of events in each category of information;
receive a query to initiate a social score analysis, wherein the analysis is based upon parameters designated by the query;
select desired categories of information, wherein the desired categories of information selected are determined by the parameters designated by the query;
assign a weight factor to each category of information, wherein the weight factor for each desired category of information is determined by the parameters designated by the query;
multiply the number of events by the weight factor for each desired category of information to obtain a product for each category of information;
add the products to obtain an absolute social score for the user;
repeat the gather, determine, receive, select, assign, multiply and add steps for a plurality of other users of the social site to obtain an absolute social score for the plurality of other users;
compare the absolute social score for the user and the absolute score of the plurality of other users to obtain a ranking of relative social scores; and determine the social leader from the comparison.
10. The apparatus of claim 9 , wherein the instructions further cause the processor to:
recognize that the user of the social site is logging onto a social site;
access the social site concurrently with the user logging on;
monitor activity of the user while the user is on the social site;
gather information in the plurality of categories concerning the activity of the user while the user is logged onto the social site; and
update the number of events in each category of information relating to the user using the information gathered concerning the user activity while the user is logged onto the social site.
11. The apparatus of claim 9 , wherein the events of the user-derived content comprise the number of times each post is: seen by the plurality of other users, liked by the plurality of other users, commented on by the plurality of other users and shared by the plurality of other users.
12. The apparatus of claim 11 , wherein the number of times each post is seen by the plurality of one or more other users who is a friend of the user is given a weight 1, wherein the number of times each post is seen by the plurality of one or more other users who is a follower of the user is given a weight 2, wherein the average number of times each post is liked by the plurality of one or more other users is given a weight 3, wherein the average number of times each post is commented on by the plurality of one or more other users is given a weight 4, wherein the average number of times each post is shared by the plurality of one or more other users is given a weight 5, and wherein weight 1≤weight 2≤weight 3≤weight 4≤weight 5.
13. The apparatus of claim 9 , wherein the events of the network-derived content comprise the product of the number of groups owned by the user multiplied by the number of people in each group, the number of pictures the user was tagged in, the number of posts the user was mentioned in and the number of posts to a user's wall.
14. The apparatus of claims 13 , wherein the number of groups owned by the user multiplied by the number of people in each group is given a weight 6, wherein the number of pictures the user was tagged in by the plurality of one or more other users is given a weight 7, wherein the number of posts the user was mentioned in by the plurality of one or more other users is given a weight 8, wherein the number of posts to the user's wall by the plurality of one or more other users is given a weight 9, and wherein weight 7≤weight 6=weight 9≤weight 8.
15. The apparatus of claim 9 , wherein the social leader is selected from the user and the plurality of other users in the top 1%-10% of users based upon the relative scores.
16. The apparatus of claim 9 , wherein the social leader is selected from the user and the plurality of other users of having an absolute score of 20%-50% above the average absolute score.
17. A storage device for determining a social leader on a social site, the apparatus, the storage device comprising instructions that are readable by a processor and cause said processor to:
gather information in a plurality of categories about a user of a social site, wherein the plurality of categories are selected from user-derived content and network-derived content, wherein the user-derived content is posts, and wherein the network-derived content is selected from the group consisting of: the number of groups owned by the user; the number of pictures of the user; and the number of posts relating to the user;
determine the number of events in each category of information;
receive a query to initiate a social score analysis, wherein the analysis is based upon parameters designated by the query;
select categories of information, wherein the categories of information selected are determined by the parameters designated by the query;
assign a weight factor to each category of information, wherein the weight factor for each category of information is determined by the parameters designated by the query;
multiply the number of events by the weight factor for each category of information to obtain a product for each category of information;
add the products to obtain an absolute social score for the user;
repeat the gather, determine, receive, select, assign, multiply and add steps for a plurality of other users of the social site to obtain an absolute social score for the plurality of other users;
compare the absolute social score for the user and absolute score of the plurality of other users to obtain a ranking of relative social scores; and determine the social leader from the comparison.
18. The storage device of claim 17 , wherein the instructions further cause the processor to:
recognize that the user of the social site is logging onto a social site;
access the social site concurrently with the user logging on;
monitor activity of the user while the user is on the social site;
gather information in the plurality of categories concerning the activity of the user while the user is logged onto the social site; and
update the number of events in each category of information relating to the user using the information gathered concerning the user activity while the user is logged onto the social site.
19. The storage device of claim 18 , wherein the events of the user-derived content comprise the number of times each post is: seen by the plurality of other users, liked by the plurality of other users, commented on by the plurality of other users and shared by the plurality of other users.
20. The storage device of claim 19 , wherein the number of times each post is seen by the plurality of one or more other users who is a friend of the user is given a weight 1, wherein the number of times each post is seen by the plurality of one or more other users who is a follower of the user is given a weight 2, wherein the average number of times each post is liked by the plurality of one or more other users is given a weight 3, wherein the average number of times each post is commented on by the plurality of one or more other users is given a weight 4, wherein the average number of times each post is shared by the plurality of one or more other users is given a weight 5, and wherein weight 1≤weight 2≤weight 3≤weight 4≤weight 5.
21. The storage device of claim 18 , wherein the events of the network-derived content comprise the product of the number of groups owned by the user multiplied by the number of people in each group, the number of pictures the user was tagged in, the number of posts the user was mentioned in and the number of posts to the user's wall.
22. The storage device of claim 21 , wherein the number of groups owned by the user multiplied by the number of people in each group is given a weight 6, wherein the number of pictures the user was tagged in by the plurality of one or more other users is given a weight 7, wherein the number of posts the user was mentioned in by the plurality of one or more other users is given a weight 8, wherein the number of posts to the user's wall by the plurality of one or more other users is given a weight 9, and wherein weight 7≤weight 6=weight 9≤weight 8.
23. The storage device of claim 17 , wherein the social leader is selected from the user and the plurality of other users in the top 1%-10% of users based upon the relative scores.
24. The storage device of claim 17 , wherein the social leader is selected from the user and the plurality of other users of having an absolute score of 20%-50% above the average absolute score.