Aerosol generating device with heater assembly

1. An aerosol generating device, comprising:

a housing configured to receive an aerosol-forming substrate having an internal cavity;

a heating element configured to be received within the internal cavity of the aerosol-forming substrate; and

a positioning mechanism coupled to the heating element, the positioning mechanism being configured to move the heating element between a plurality of positions within the internal cavity.

2. The device according to claim 1 , wherein the positioning mechanism further comprises an engagement mechanism configured to move the heating element towards and away from an interior surface of the internal cavity.

3. The device according to claim 2 , wherein the engagement mechanism is configured to move the heating element into and out of contact with the interior surface of the internal cavity.

4. The device according to claim 1 ,

wherein the aerosol-forming substrate is tubular such that the internal cavity is a bore having a longitudinal axis,

wherein the device is configured to receive the tubular aerosol-forming substrate, and

wherein the positioning mechanism is configured to move the heating element in a longitudinal direction.

5. The device according to claim 1 , wherein the heating element is ring shaped or circular.

6. The device according to claim 5 ,

wherein the heating element is resilient,

wherein the positioning mechanism further comprises an engagement mechanism configured to move the heating element towards and away from an interior surface of the internal cavity, and

wherein the engagement mechanism is attached to at least one end of the heating element, and is configured to move that end of the heating element in a circumferential direction to radially expand or contract the heating element.

7. The device according to claim 1 , further comprising a microcontroller configured to control a supply of electrical power to the heating element and to activate the positioning mechanism following the supply of a predetermined amount or duration of electrical power to the heating element.

8. The device according to claim 1 , wherein the positioning mechanism is configured to conduct electricity to the heating element.

9. The device according to claim 1 , comprising a plurality of heating elements, wherein the positioning mechanism is configured to move each heating element of the plurality.

10. An aerosol generating device, comprising:

a housing configured to receive an aerosol-forming substrate;

a heating element configured to heat a portion of the aerosol-forming substrate; and

a positioning mechanism configured to move the heating element from a first position next to a first portion of the aerosol-forming substrate, to a second position spaced apart from the aerosol-forming substrate, and then to a third position next to a second portion of the aerosol-forming substrate.

11. The device according to claim 10 ,

wherein the aerosol-forming substrate is tubular or cylindrical and defines a longitudinal axis,

wherein the housing is configured to receive the tubular or cylindrical aerosol-forming substrate, and

wherein the third position is longitudinally removed from the first position.

12. The device according to claim 10 , wherein the heating element is positioned externally of the aerosol-forming substrate in the first, second, or third positions.

13. The device according to claim 10 ,

wherein the aerosol-forming substrate comprises a tubular portion,

wherein the device is configured to receive the aerosol-forming substrate comprising the tubular portion, and

wherein the heating element is configured to be positioned internally of the tubular portion in the first and third positions.

14. The device according to claim 10 , wherein the heating element is ring shaped or circular.

15. The device according to claim 10 , comprising a plurality of heating elements, wherein the positioning mechanism is configured to move each heating element of the plurality.

16. A method of heating an aerosol-forming substrate, comprising:

moving a heating element into contact with or close to a first portion of a surface of the aerosol-forming substrate;

activating the heating element to heat the first portion of the surface of the aerosol-forming substrate;

moving the heating element away from the surface of the aerosol-forming substrate;

moving the heating element into contact with or close to a second portion of the surface of the aerosol-forming substrate; and

activating the heating element to heat the second portion of the surface of the aerosol-forming substrate.