System and method for re-assuring delivery of television advertisements non-intrusively in real-time broadcast and time shift recording

1. An advertising content redelivery system for use with real-time broadcasting and time shift recording, comprising:

a confirmation component detecting skipping of advertising content by a user;

an input receptive of user preferences relating to redelivery of skipped advertising content;

a redelivery module redelivering skipped advertising content to the user in accordance with the user preferences; and

a user incentive sub-system rewarding the user based on user interaction with skipped advertising content by delivering additional media content corresponding to an electronic programming guide providing information relating to available media content.

2. The system of claim 1 , comprising a redelivery verification module verifying redelivery of skipped advertising content by detecting user interaction with skipped advertising content.

3. The system of claim 2 , wherein said redelivery verification module includes an interaction detector detecting user manipulation of skipped advertising content on an active display.

4. The system of claim 1 , wherein said user incentive subsystem includes a media interface delivering additional media content to the user contingent upon user interaction with skipped advertising content.

5. The system of claim 4 , wherein said media interface is adapted to deliver additional media content and skipped advertising content via a first active display, thereby avoiding intrusion upon delivery of primary media content via a second active display.

6. The system of claim 4 , wherein said user incentive sub-system includes a points accumulation sub-system permitting a user to accumulate points based on user interaction with skipped advertising content, and said media interface is adapted to apply accumulated points to delivery of additional media content.

7. The system of claim 1 , comprising a data store storing skipped advertising content.

8. The system of claim 7 , wherein said confirmation component is adapted to deliver advertising content to said data store upon detecting skipping of the advertising content by the user.

9. The system of claim 1 , wherein said redelivery module is adapted to redeliver skipped advertising content by email to the user in accordance with user preferences.

10. The system of claim 1 , wherein said redelivery module is adapted to redeliver skipped advertising content by voicemail to the user in accordance with user preferences.

11. The system of claim 1 , wherein said redelivery module is adapted to redeliver skipped advertising content by communicating the skipped advertising content from a recording device to a remote control device having an active display and adapted to deliver the advertising content via the active display.

12. The system of claim 1 , comprising a metadata parser adapted to generate metadata by adding identifying information to event markers and associating the event markers with corresponding time codes, and adapted to associate the metadata with corresponding portions of advertising content.

13. An advertising content redelivery method for use with real-time broadcasting and time shift recording, comprising:

detecting skipping of advertising content by a user;

storing skipped advertising content;

redelivering skipped advertising content to the user in a non-intrusive manner that does not interfere with user enjoyment of primary media content and

rewarding the user based on user interaction with skipped advertising content, where the rewarding includes granting the user access to an electronic programming guide providing information relating to available media content.

14. The method of claim 13 , comprising detecting user interaction with skipped advertising content, thereby verifying redelivery of skipped advertising content.

15. The method of claim 14 , wherein said detecting user interaction with skipped advertising content includes detecting user manipulation of skipped advertising content on an active display.

16. The method of claim 13 , wherein said rewarding includes delivering additional media content to the user contingent upon user interaction with skipped advertising content.

17. The method of claim 16 , wherein said rewarding includes delivering additional media content and skipped advertising content via a first active display, thereby avoiding intrusion upon delivery of primary media content via a second active display.

18. The system of claim 16 , wherein said rewarding includes:

permitting a user to accumulate points based on user interaction with skipped advertising content; and

applying accumulated points to delivery of additional media content.

19. The system of claim 13 , comprising:

receiving user preferences relating to redelivery of skipped advertising content; and

redelivering skipped advertising content to the user in accordance with the user preferences.

20. The system of claim 13 , wherein said redelivering skipped advertising content includes redelivering skipped advertising content by email to the user.

21. The method of claim 13 , wherein said redelivering skipped advertising content includes redelivering skipped advertising content by voicemail to the user.

22. The method of claim 13 , wherein said redelivering skipped advertising content includes transferring the skipped advertising content from a recording device to a remote control device having an active display and redelivering the skipped advertising content via the active display.

23. The method of claim 13 , comprising:

adding identifying information to event markers;

associating the event markers with corresponding time codes to generate metadata;

associating the metadata with corresponding portions of advertising content decoded from a broadcast signal,

wherein said detecting skipping of advertising content by a user includes identifying a skipped advertisement during replay of corresponding primary media content based on the metadata.

24. An advertising content redelivery system for use with real-time broadcasting and time shift recording, comprising:

a confirmation component detecting skipping of advertising content by a user;

an input receptive of user preferences relating to redelivery of skipped advertising content;

a redelivery module redelivering skipped advertising content to the user in accordance with the user preferences;

wherein said redelivery module is adapted to redeliver skipped advertising content by communicating the skipped advertising content from a recording device to a handheld device having an active display and adapted to deliver the advertising content via the active display; and

wherein said handheld device integrates with said confirmation component in said detect skipping of advertising content.