Managing sponsored content based on user characteristics
Improved search capabilities are disclosed for mobile communications devices such as cell phones, as well as improved techniques for delivering sponsored content in a mobile communication environment and managing sponsored content based on mobile communication facility user characteristics.
1 . A method comprising:
receiving a bid for a sponsored content item to be presented on a mobile communication facility, the bid including an amount and at least one user characteristic; and
matching the at least one user characteristic with a user through information associated with a mobile communication facility identification number associated with the user.
2 . The method of claim 1 wherein the bid includes a time.
3 . The method of claim 2 wherein the step of matching includes analyzing the time and the at least one user characteristic.
4 . The method of claim 1 wherein the step of matching includes analyzing at least one other mobile subscriber characteristic.
5 . The method of claim 4 wherein the at least one other mobile subscriber characteristic comprises a mobile communication device type.
6 . The method of claim 4 wherein the at least one other mobile subscriber characteristic comprises a history characteristic.
7 . The method of claim 4 wherein the at least one other mobile subscriber characteristic comprises a transaction history characteristic.
8 . The method of claim 4 wherein the at least one other mobile subscriber characteristic comprises a user characteristic.
9 . The method of claim 1 wherein the step of matching is based on a relevancy.
10 . The method of claim 1 wherein the step of matching is based on a relevancy score.
11 . The method of claim 1 wherein the step of matching is based on an analysis of the sponsored content item.
12 . The method of claim 1 wherein the sponsored content item includes a sponsored link.
13 . The method of claim 1 wherein the sponsored content item includes a sponsored call.
14 . The method of claim 1 wherein the at least one user characteristic includes an aggregate of user characteristics.
15 . The method of claim 1 wherein the at least one user characteristic includes a range of values.
16 . The method of claim 15 wherein the range comprises a range of a user demographic.
17 . The method of claim 16 wherein the range comprises a range of behaviors.
18 . The method of claim 1 wherein the at least one user characteristics includes an age range.
19 - 36 . (canceled)
37 . A method comprising:
presenting a plurality of user characteristics to a sponsor in connection with a bid for a sponsored content item; and
receiving from the sponsor a selection of at least one user characteristic from among the plurality of user characteristics.
38 - 74 . (canceled)
75 . A method comprising:
delivering a sponsored content item to a mobile communication facility, wherein the mobile communication facility is associated with a user characteristic, and wherein the sponsored content item has been selected at least in part based on the user characteristic.
76 - 340 . (canceled)