Process for creating and disseminating marketing initiatives to specific consumers or specific consumer groups
The present disclosure relates to a process for creating and disseminating retailer product offers to consumers. The process combines both store or retailer loyalty and product loyalty to identify, and market, to specific consumers and consumer groups. This may lead to less consolidation and a decrease in marketing and advertising costs, while creating an increase in profit for the retail industry.
1 . A process for creating and disseminating product offers to consumers comprising:
collecting consumer identification, information, and transaction data;
storing the consumer information and transaction data;
determining from the consumer information and transaction data one or more offers to be extended to one or more consumers by an offeror;
associating the one or more offers with the one or more consumers;
delivering the one or more offers to the one or more consumers via a communication network.
2 . The process of claim 1 further comprising redemption of the offer by the consumer and providing redemption information to the offeror.
3 . The process of claim 1 further comprising delivering a national advertising message to the consumer via the communication network.
4 . The process of claim 1 further comprising a third party delivering the offer directly to the communication network.
5 . The process of claim 4 wherein the third party comprises an outside agency or advertising firm.
6 . The process of claim 1 wherein the consumer information and transaction data are stored in a database.
7 . The process of claim 1 wherein the communication network comprises e-mail, website, kiosk, or mobile phone.
8 . The process of claim 1 wherein consumer identification is obtained through biometric information, loyalty and frequency shopper cards, cell phone data, and club membership information and consumer information comprises shopping behavior and product loyalty information.
9 . The process of claim 1 wherein the transaction data comprises store location or ID, date/time, UPC number for each item purchased, the quantity of each item purchased, the selling price of each item, discounts received, payment method, manufacturers coupons redeemed, applicable sales tax paid, total paid for the transaction, and the consumer identification code.
10 . The process of claim 6 wherein the consumer information and transaction data is transferred to the database via a real time continuous connection or in periodic batches.
11 . The process of claim 1 wherein the one or more offers comprise a graphical image.
12 . The process of claim 1 wherein the one or more offers further comprise consumer shopping lists and consumer reward programs.
13 . A process for creating and disseminating product offers to consumers comprising:
collecting consumer identification, information, and transaction data;
storing the consumer information and transaction data;
determining from the consumer information and transaction data one or more offers to be extended to one or more consumers by an offeror;
associating the one or more offers with the one or more consumers;
delivering the one or more offers to the one or more consumers and an offer delivery manager system via a communication network, the offer held in the offer delivery manager system in an inactive state;
viewing of the consumer offer by the consumer, wherein the offer is activated in the offer delivery system upon viewing of the offer by the consumer.
14 . The process of claim 13 wherein the consumer receives the offer automatically at the offeror upon consumer identification and a qualifying purchase.
15 . The process of claim 13 further comprising redemption of the offer by the consumer and providing redemption information to the offeror.
16 . The process of claim 13 further comprising delivering a national advertising message to the consumer via the communication network.
17 . The process of claim 13 further comprising a third party delivering the offer directly to the communication network.
18 . The process of claim 17 wherein the third party comprises an outside agency or advertising firm.
19 . The process of claim 13 wherein the consumer identification is obtained through biometric information, loyalty and frequency shopper cards, cell phone data, and club membership information and consumer information comprises shopping behavior and product loyalty information.
20 . The process of claim 13 wherein the transaction data comprises store location or ID, date/time, UPC number for each item purchased, the quantity of each item purchased, the selling price of each item, discounts received, payment method, manufacturers coupons redeemed, applicable sales tax paid, total paid for the transaction, and the consumer identification code.
21 . The process of claim 13 wherein the one or more offers comprises a graphical image.
22 . The process of claim 13 wherein the communication network comprises consumer e-mail, a consumer or retailer website, and a retailer kiosk.
23 . The process of claim 13 wherein the offer further comprises consumer shopping lists and consumer reward programs.
24 . The process of claim 13 wherein the consumer information and transaction data are stored in a database.