MOBILE PAY-PER-CALL CAMPAIGN CREATION
In embodiments of the present invention improved capabilities are described for associating a merchant's contact information with a mobile content, placing a call related to the merchant's contact information from a mobile communication facility, and soliciting the merchant for a future advertising campaign.
1 . A method of creating mobile pay-per-call advertising inventory comprising:
associating a merchant's contact information with a mobile content;
placing a call related to the merchant's contact information from a mobile communication facility; and
soliciting the merchant for a future advertising program.
2 . The method of claim 1 , wherein the merchant's contact information is a phone number.
3 - 5 . (canceled)
6 . The method of claim 1 , wherein the merchant's contact information is an email address.
7 . The method of claim 1 , wherein the merchant's contact information is a hyperlink.
8 - 14 . (canceled)
15 . The method of claim 1 , wherein the merchant has previously not requested to participate.
16 . The method of claim 1 , wherein merchant's contact information is selected and displayed in response to a mobile search.
17 . The method of claim 1 , wherein merchant's contact information is selected and displayed in response to a mobile transaction.
18 . The method of claim 1 , wherein merchant's contact information is selected and displayed in response to syndication to mobile content providers
19 . (canceled)
20 . The method of claim 18 , wherein the selection is based at least in part on location.
21 . The method of claim 18 , wherein the selection is based at least in part on information relating to a mobile communication facility.
22 . The method of claim 21 , wherein the information relating to a mobile communication facility is a user characteristic.
23 . (canceled)
24 . The method of claim 21 , wherein the information relating to a mobile communication facility is a user history.
25 . The method of claim 21 , wherein the information relating to a mobile communication facility is a user transaction.
26 . The method of claim 21 , wherein the information relating to a mobile communication facility is a geographic location.
27 . The method of claim 21 , wherein the information relating to a mobile communication facility is a user device.
28 . The method of claim 21 , wherein the information relating to a mobile communication facility is a time.
29 . The method of claim 21 , wherein the information relating to a mobile communication facility is a mobile communication facility characteristic.
30 - 35 . (canceled)
36 . The method of claim 1 , wherein the solicitation of the merchant is made by a phone call.
37 - 49 . (canceled)
50 . The method of claim 1 , wherein the program is already generated so that the merchant can simply opt-in or opt-out.
51 . A system of creating mobile pay-per-call advertising inventory comprising:
an associating facility adapted to associate a merchant's contact information with a mobile content;
a calling facility adapted to place a call related to the merchant's contact information from a mobile communication facility; and
a solicitation facility adapted to solicit the merchant for a future advertising program.
52 - 100 . (canceled)