Expected value and prioritization of mobile content
In embodiments of the present invention improved capabilities are described for receiving an expected value for each of a plurality of mobile content, and ordering the plurality of mobile content for presentation on a mobile communication facility based at least in part on the expected value.
1 . A method of presenting content based on its expected value comprising:
receiving an expected value for each of a plurality of mobile content; and
ordering the plurality of mobile content for presentation on a mobile communication facility based at least in part on the expected value.
2 . The method of claim 1 , further comprising prioritizing a presentation of the mobile content from the plurality of mobile content with a higher expected value.
3 . The method of claim 1 , wherein the expected value is based at least in part on data associated with the mobile content.
4 . The method of claim 1 , wherein the data associated with the mobile content is a bid.
5 . The method of claim 1 , wherein the data associated with the mobile content is a clickthrough volume.
6 . The method of claim 5 , wherein the clickthrough volume is segmented by information relating to a mobile communication facility.
7 - 8 . (canceled)
9 . The method of claim 6 , wherein the information relating to a mobile communication facility is a user history.
10 . The method of claim 6 , wherein the information relating to a mobile communication facility is a user transaction.
11 . The method of claim 6 , wherein the information relating to a mobile communication facility is a geographic location.
12 . The method of claim 6 , wherein the information relating to a mobile communication facility is a user device.
13 . The method of claim 6 , wherein the information relating to a mobile communication facility is a time.
14 - 18 . (canceled)
19 . The method of claim 1 , wherein the data associated with the mobile content is a conversion volume.
20 - 33 . (canceled)
34 . The method of claim 1 , wherein the data associated with the mobile content is a purchase price.
35 . (canceled)
36 . The method of claim 1 , wherein the data associated with the mobile content is a sponsor's margin.
37 - 44 . (canceled)
45 . The method of claim 1 , wherein the mobile content is the result of a search query.
46 - 50 . (canceled)
51 . The method of claim 1 , wherein the expected valued for each of a plurality of mobile content is an expected advertiser revenue.
52 - 54 . (canceled)
55 . The method of claim 1 , wherein the expected valued for each of a plurality of mobile content is an expected wireless carrier's margin.
56 - 58 . (canceled)
59 . The method of claim 1 , wherein the expected valued for each of a plurality of mobile content is an expected conversion yield.
60 - 67 . (canceled)
68 . The method of claim 1 , wherein the expected value is a lifetime customer value.
69 - 105 . (canceled)
106 . A system of presenting content based on its expected value comprising:
a receiving facility adapted to receive an expected value for each of a plurality of mobile content; and
an ordering facility adapted to order the plurality of mobile content for presentation on a mobile communication facility based at least in part on the expected value.
107 - 210 . (canceled)