Marketing method and communication system for implementing the marketing method
View Patent ↗In one aspect, a database in which target subscribers of different subscriber classes that can be reached via a communications system are allocated, and one respective marketer is assigned to each of the subscriber classes. When the communications system establishes a first communications relation between a first subscriber and a target subscriber while using a destination address given by the first subscriber, the subscriber class of the target subscriber is determined based on the destination address. The determination of the subscriber class results in the establishment of a second communications relation between the first subscriber and a marketer assigned to the determined subscriber class.
1. A marketing method for a communication system, comprising:
providing a database in the communication system;
associating a destination address of a target subscriber to a subscriber class, the association stored in the database, the target subscriber accessible via the communication system by the destination address;
assigning a marketer to the subscriber class, the assignment stored in the database;
setting up a first communication relation between a first subscriber and the target subscriber identified by the destination address via the communication system based on the destination address specified by the first subscriber;
querying the database for the subscriber class associated with the target subscriber identified by the destination address;
setting up a second communication relation between the first subscriber and the marketer assigned to the queried subscriber class via the communication system; and
the marketer sending the first subscriber an offer via the second communication relation set up by the communication system.
2. The marketing method as claimed in claim 1 , wherein a marketing campaign is assigned to the subscriber class or marketer, the assignment is stored in the database, and wherein the marketing campaign is initiated via the second communication relation.
3. The marketing method as claimed in claim 1 , wherein the setting up of the second communication relation is in response to a termination of the first communication relation.
4. The marketing method as claimed in claim 3 , wherein the setup of the second communication relation is after termination of the first communication relation.
5. The marketing method as claimed in claim 1 , wherein address information identifying the first subscriber is captured by the communication system,
wherein the captured address information is compared with address entries in an address list in the database, and
wherein if the captured address of the first subscriber is found in the address list the second communication relation is not setup.
6. The marketing method as claimed in claim 1 , wherein the communication system transmits inquiry information relating to the second communication relation to the first subscriber and the second communication relation is set up as a function of response information input provided by the first subscriber.
7. The marketing method as claimed in claim 6 , wherein the inquiry information is transmitted while the first communication relation with the first subscriber still exists.
8. The marketing method as claimed in claim 7 , wherein the inquiry information is displayed to the first subscriber.
9. The marketing method as claimed in claim 1 , wherein the communication system transmits inquiry information relating to the first communication relation to the marketer, and
wherein the second communication relation is set up as a function of response information input by the marketer.