IP Library Patent Application 11928909
Patent Application
App. No. 11/928,909

EMBEDDING A NONSPONSORED MOBILE CONTENT WITHIN A SPONSORED MOBILE CONTENT

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Quick Facts
Patent No.
US None
App. No.
11/928,909
Filed
Oct 30, 2007
Art Unit
3682
USPC
705/14
Abstract

In embodiments, the present invention provides a method and system for associating a non-sponsored content with a sponsored content based at least in part on a relevancy to a mobile subscriber characteristic associated with a mobile communication facility and presenting the non-sponsored and sponsored content combination to the mobile communication facility as a single content.

Claims (35)

1 . A method comprising:

associating a non-sponsored content with a sponsored content based at least in part on a relevancy to a mobile subscriber characteristic associated with a mobile communication facility; and

presenting the non-sponsored and sponsored content combination to the mobile communication facility as a single content.

2 . The method of claim 1 wherein the non-sponsored content is a game.

3 . The method of claim 1 wherein the non-sponsored content is a video.

4 . The method of claim 1 wherein the non-sponsored content is a text.

5 . The method of claim 1 wherein the sponsored content is an advertisement.

6 . The method of claim 1 wherein the sponsored content is a syndicated content.

7 . A method comprising:

associating a non-sponsored content with a sponsored content based at least in part on a relevancy to a user transaction associated with a mobile communication facility; and

presenting the non-sponsored and sponsored content combination to the mobile communication facility as a single content.

8 . The method of claim 7 wherein the user transaction is an online product purchase.

9 . The method of claim 7 wherein the user transaction is an ad conversion.

10 . A method comprising:

associating a non-sponsored content with a sponsored content based at least in part on a relevancy to a usage history associated with a mobile communication facility; and

presenting the non-sponsored and sponsored content combination to the mobile communication facility as a single content.

11 . The method of claim 10 wherein the usage history is a browse history.

12 . The method of claim 10 wherein the usage history is an ad conversion history.

13 . The method of claim 10 wherein the usage history is wireless carrier data.

14 . A method comprising:

associating a non-sponsored content with a sponsored content based at least in part on a relevancy to a location associated with a mobile communication facility; and

presenting the non-sponsored and sponsored content combination to the mobile communication facility as a single content.

15 . The method of claim 14 wherein the location is a location history.

16 . The method of claim 14 wherein the location is a previous location.

17 . The method of claim 14 wherein the location is a current location.

18 . A method comprising:

associating a non-sponsored content with a sponsored content based at least in part on a relevancy to contextual information associated with a website presented to a mobile communication facility; and

presenting the non-sponsored and sponsored content combination to the mobile communication facility as a single content.

19 . The method of claim 18 wherein the contextual information is a link structure.

20 . The method of claim 18 wherein the contextual information is a inbound link.

21 . The method of claim 18 wherein the contextual information is a outbound link.

22 . The method of claim 18 wherein the contextual information is a link.

23 . The method of claim 18 wherein the contextual information is a text.

24 . The method of claim 18 wherein the contextual information is a keyword.

25 . The method of claim 18 wherein the contextual information is a meta data.

Assignments (2)
NUNC PRO TUNC ASSIGNMENT Recorded May 10, 2022
From: YAHOO AD TECH LLC
To: BLUE HILLS, SERIES 95 OF ALLIED SECURITY TRUST I
Reel/Frame 059925/0354 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Feb 7, 2011
From: RAMER, JOREY; SOROCA, ADAM; DOUGHTY, DENNIS; KARASIC, NEAL J.
To: JUMPTAP, INC.
Reel/Frame 025755/0105 →