METHODS AND SYSTEMS FOR MOBILE COUPON PLACEMENT
In embodiments, the present invention provides a method and system for receiving a navigation request from a mobile communication facility, associating a sponsored mobile coupon with the navigation request based at least in part on a relevancy, wherein the relevancy is based at least in part on a mobile subscriber characteristic, and presenting the sponsored mobile coupon to the mobile communication facility.
1 . A method comprising:
receiving a navigation request from a mobile communication facility;
associating a sponsored mobile coupon with the navigation request based at least in part on a relevancy, wherein the relevancy is based at least in part on a mobile subscriber characteristic; and
presenting the sponsored mobile coupon to the mobile communication facility.
2 . The method of claim 1 wherein the navigation request is a search query.
3 . The method of claim 1 wherein the navigation request is a domain name entry.
4 . The method of claim 1 wherein the navigation request is a web browser action.
5 . The method of claim 1 wherein the navigation request is a menu selection.
6 . The method of claim 1 wherein the navigation request is a folder selection.
7 . The method of claim 1 wherein the navigation request is implicit.
8 . A method comprising:
receiving a navigation request from a mobile communication facility;
associating a sponsored mobile coupon with the navigation request based at least in part on a relevancy, wherein the relevancy is based at least in part on wireless provider data; and
presenting the sponsored mobile coupon to the mobile communication facility.
9 . The method of claim 8 wherein the wireless provider datum is based at least in part on content relationships relating to the progression of a user sessions.
10 . The method of claim 8 wherein the wireless provider datum is based at least in part on content discovery of new websites.
11 . The method of claim 8 wherein the wireless provider datum is based at least in part on access statistics.
12 . The method of claim 8 wherein wireless provider datum is based at least in part on usage statistics.
13 . The method of claim 8 wherein the wireless provider datum relates to a stage in an online buying process based at least in part on a mobile content type that is being accessed.
14 . The method of claim 8 wherein the wireless provider datum is based at least in part on a user's interaction with a website following conversion of a content item.
15 . The method of claim 8 wherein the wireless provider datum is based at least in part on a navigation request received from the mobile communication facility.
16 . A method comprising:
receiving a navigation request from a mobile communication facility;
associating a sponsored mobile coupon with the navigation request based at least in part on a relevancy, wherein the relevancy is based at least in part on a usage history; and
presenting the sponsored mobile coupon to the mobile communication facility.
17 . The method of claim 16 wherein the usage history is a browse history.
18 . The method of claim 16 wherein the usage history is an ad conversion history.
19 . A method comprising:
receiving a navigation request from a mobile communication facility;
associating a sponsored mobile coupon with the navigation request based at least in part on a relevancy, wherein the relevancy is based at least in part on a user transaction; and
presenting the sponsored mobile coupon to the mobile communication facility.
20 . The method of claim 19 wherein the user transaction is an online product purchase.
21 . The method of claim 19 wherein the user transaction is an ad conversion.
22 . A method comprising:
receiving a navigation request from a mobile communication facility;
associating a sponsored mobile coupon with the navigation request based at least in part on a relevancy, wherein the relevancy is based at least in part on a location; and
presenting the sponsored mobile coupon to the mobile communication facility.
23 . The method of claim 22 wherein the location is a previous location.
24 . The method of claim 22 wherein the location is a current location.
25 . The method of claim 22 wherein the location is determined according to location coordinates of a particular mobile communication facility.