IP Library Patent Application 11929096
Patent Application
App. No. 11/929,096

METHODS AND SYSTEMS FOR MOBILE COUPON TRACKING

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Quick Facts
Patent No.
US None
App. No.
11/929,096
Abstract

In embodiments, the present invention provides a method and system for presenting a sponsored mobile coupon to a mobile communication facility based at least in part on a relevancy, wherein the relevancy is based at least in part on a mobile subscriber characteristic, redeeming the coupon at an offline sponsor location using the mobile communication facility, recording conversion of the coupon in a conversion data repository, transmitting the conversion data repository to a wireless carrier, and analyzing the conversion data repository to determine an action.

Claims (50)

1 . A method comprising:

presenting a sponsored mobile coupon to a mobile communication facility based at least in part on a relevancy, wherein the relevancy is based at least in part on a mobile subscriber characteristic;

redeeming the coupon at an offline sponsor location using the mobile communication facility;

recording conversion of the coupon in a conversion data repository;

transmitting the conversion data repository to a wireless carrier; and

analyzing the conversion data repository to determine an action.

2 . The method of claim 1 wherein the action is replenishing the inventory of a merchandise item.

3 . The method of claim 1 wherein the action is making payment to a mobile carrier.

4 . The method of claim 1 wherein the action is sending customer warranty information.

5 . A method comprising:

presenting a sponsored mobile coupon to a mobile communication facility based at least in part on a relevancy, wherein the relevancy is based at least in part on wireless provider data;

redeeming the coupon at an offline sponsor location using the mobile communication facility;

recording conversion of the coupon in a conversion data repository;

transmitting the conversion data repository to a wireless carrier; and

analyzing the conversion data repository to determine an action.

6 . The method of claim 5 wherein the wireless provider datum is based at least in part on content relationships relating to the progression of a user sessions.

7 . The method of claim 5 wherein the wireless provider datum is based at least in part on content discovery of new websites.

8 . The method of claim 5 wherein the wireless provider datum is based at least in part on access statistics.

9 . The method of claim 5 wherein wireless provider datum is based at least in part on usage statistics.

10 . The method of claim 5 wherein the wireless provider datum relates to a stage in an online buying process based at least in part on a mobile content type that is being accessed.

11 . The method of claim 5 wherein the wireless provider datum is based at least in part on a user's interaction with a website following conversion of a content item.

12 . The method of claim 5 wherein the wireless provider datum is based at least in part on a navigation request received from the mobile communication facility.

13 . A method comprising:

presenting a sponsored mobile coupon to a mobile communication facility based at least in part on a relevancy, wherein the relevancy is based at least in part on a user transaction;

redeeming the coupon at an offline sponsor location using the mobile communication facility;

recording conversion of the coupon in a conversion data repository;

transmitting the conversion data repository to a wireless carrier; and

analyzing the conversion data repository to determine an action.

14 . The method of claim 13 wherein the user transaction is an online product purchase.

15 . The method of claim 13 wherein the user transaction is an ad conversion.

16 . A method comprising:

presenting a sponsored mobile coupon to a mobile communication facility based at least in part on a relevancy, wherein the relevancy is based at least in part on a usage history;

redeeming the coupon at an offline sponsor location using the mobile communication facility;

recording conversion of the coupon in a conversion data repository;

transmitting the conversion data repository to a wireless carrier; and

analyzing the conversion data repository to determine an action.

17 . The method of claim 16 wherein the usage history is a browse history.

18 . The method of claim 16 wherein the usage history is an ad conversion history.

19 . A method comprising:

presenting a sponsored mobile coupon to a mobile communication facility based at least in part on a relevancy, wherein the relevancy is based at least in part on a location;

redeeming the coupon at an offline sponsor location using the mobile communication facility;

recording conversion of the coupon in a conversion data repository;

transmitting the conversion data repository to a wireless carrier; and

analyzing the conversion data repository to determine an action.

20 . The method of claim 19 wherein the location is a previous location.

21 . The method of claim 19 wherein the location is a current location.

22 . The method of claim 19 wherein the location is determined according to location coordinates of a particular mobile communication facility.

23 . The method of claim 19 wherein the location is determined by a user entered location.

24 . The method of claim 19 wherein the location is a plurality of geographic regions.

25 . The method of claim 19 wherein the location is determined according to a distance from a specified location.

Assignments (5)
NUNC PRO TUNC ASSIGNMENT Recorded May 10, 2022
From: YAHOO AD TECH LLC
To: BLUE HILLS, SERIES 95 OF ALLIED SECURITY TRUST I
Reel/Frame 059925/0354 →
RELEASE OF INTELLECTUAL PROPERTY SECURITY AGREEMENT Recorded Oct 26, 2015
From: SILICON VALLEY BANK
To: MILLENNIAL MEDIA, INC.; JUMPTAP, INC.; NEPTUNE MERGER SUB I, INC.; NEPTUNE MERGER SUB II, LLC
Reel/Frame 036953/0276 →
SECURITY AGREEMENT Recorded Nov 25, 2014
From: MILLENNIAL MEDIA, INC.
To: SILICON VALLEY BANK
Reel/Frame 034455/0867 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Feb 11, 2014
From: JUMPTAP, INC.
To: MILLENNIAL MEDIA, INC.
Reel/Frame 032198/0631 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Feb 7, 2011
From: RAMER, JOREY; SOROCA, ADAM; DOUGHTY, DENNIS; KARASIC, NEAL J.
To: JUMPTAP, INC.
Reel/Frame 025755/0326 →