Mobile User Profile Creation based on User Browse Behaviors
In embodiments, the present invention provides a method and system for recording data related to a user's mobile web browser activity performed on a mobile communication facility, storing a plurality of mobile web browser activities relating to the user, and creating a user browse behavior profile based at least in part on the plurality of mobile web browser activities, wherein the user browse behavior profile is stored as a type of mobile subscriber characteristic.
1 . A method comprising:
recording data related to a user's mobile web browser activity performed on a mobile communication facility;
storing a plurality of mobile web browser activities relating to the user; and
creating a user browse behavior profile based at least in part on the plurality of mobile web browser activities, wherein the user browse behavior profile is stored as a type of mobile subscriber characteristic.
2 . The method of claim 1 further comprising presenting a content to the mobile communication facility based at least in part on the user browse behavior profile.
3 . The method of claim 2 wherein the content is a sponsored content.
4 . The method of claim 2 wherein the content in an advertisement.
5 . The method of claim 1 wherein the data is contextual information associated with a website.
6 . The method of claim 5 wherein the contextual information is a link structure.
7 . The method of claim 5 wherein the contextual information is a inbound link.
8 . The method of claim 5 wherein the contextual information is a outbound link.
9 . The method of claim 5 wherein the contextual information is a link.
10 . The method of claim 5 wherein the contextual information is a text.
11 . The method of claim 5 wherein the contextual information is a keyword.
12 . The method of claim 5 wherein the contextual information is a meta data.
13 . The method of claim 1 wherein the data is related to a user transaction.
14 . The method of claim 13 wherein the user transaction is an online product purchase.
15 . The method of claim 13 wherein the user transaction is an ad conversion.
16 . The method of claim 1 wherein the data is related to a usage history.
17 . The method of claim 16 wherein the usage history is a browse history.
18 . The method of claim 16 wherein the usage history is an ad conversion history.
19 . The method of claim 16 wherein the usage history is wireless carrier data.
20 . The method of claim 1 wherein the data is related to a location.
21 . The method of claim 20 wherein the location is a location history.
22 . The method of claim 20 wherein the location is a previous location.
23 . The method of claim 20 wherein the location is a current location.
24 . The method of claim 1 wherein the user browse behavior profile is indexed according to a relevancy.
25 . The method of claim 24 wherein the relevancy relates to a search vertical.