USING MOBILE APPLICATION DATA WITHIN A MONETIZATION PLATFORM
The present application discloses improved capabilities for aggregating user behavioral data across multiple wireless operators and delivering content to a mobile communication facility based on that aggregation, among other factors.
1 . A method, comprising:
determining an application type that is in use on a mobile communication facility;
receiving a contextual datum that is associated with a content presented within the application type, wherein the content is further associated with a publisher;
storing the application type-contextual datum-publisher association in a database; and
further associating a sponsored content with the application type-contextual datum-publisher association, wherein the further association of sponsored data is stored in the database.
2 . The method of claim 1 , wherein the application type is a webbrowser.
3 . The method of claim 1 , wherein the application type is an SMS application.
4 . The method of claim 1 , wherein the application type is an MMS application.
5 . The method of claim 1 , wherein the application type is an address book.
6 . The method of claim 1 , wherein the application type is a media player.
7 . The method of claim 1 , wherein the application type is a video game.
8 . The method of claim 1 , wherein the application type is an email application.
9 . The method of claim 1 , wherein the publisher is an wireless operator.
10 . The method of claim 1 , wherein the publisher is a website owner.
11 . The method of claim 1 , wherein the publisher is a content producer.
12 . The method of claim 1 , wherein the publisher is a game developer.
13 . The method of claim 1 , wherein the publisher is a videographer.
14 . The method of claim 1 , wherein the publisher is a blogger.
15 . The method of claim 1 , wherein the contextual datum is an ad tag.
16 . The method of claim 1 , wherein the contextual datum is metadata.
17 . The method of claim 1 , wherein the application type-contextual datum-publisher association is facilitated based at least in part on performing a data integration step on at least one of a datum relating to application type, contextual information, or publisher.
18 . The method of claim 1 , wherein the application type-contextual datum-publisher association is facilitated based at least in part on performing a statistical analytic step on at least one of a datum relating to application type, contextual information, or publisher.
19 . A method, comprising:
determining an application type that is in use on a mobile communication facility;
receiving a contextual datum that is associated with a content presented within the application type;
selecting a sponsored content for presentation to the mobile communication facility, wherein the selection is based at least in part on a relevancy score between the sponsored content, the contextual datum and the application type that is in use on the mobile communication facility; and
delivering the selected sponsored content to the mobile communication facility.
20 . A method, comprising:
determining an application type that is in use on a mobile communication facility;
receiving a contextual datum that is associated with a content presented within the application type;
selecting a sponsored content for presentation to the mobile communication facility, wherein the selection is based at least in part on a relevancy score between the sponsored content, the contextual datum, the publisher associated with the content, and the application type that is in use on the mobile communication facility; and
delivering the selected sponsored content to the mobile communication facility.