Using Mobile Communication Facility Device Data Within a Monetization Platform
In embodiments of the present invention improved capabilities are described for using a monetization platform to receive, analyze, select, aggregate, and deliver data relating to mobile communication facilities' devices characteristics, to store this data in a mobile communication facilities characteristics database, and use this data, in part, to select content that is relevant to a content request received from a publisher, and appropriate for delivery to the mobile communication facility of the user whose behavior prompted the request.
1 . A method, comprising:
storing a plurality of device characteristics that are associated with a plurality of mobile communication facility models in a mobile communication facility device characteristics database;
receiving a content request from a publisher, wherein the content request originates from a behavior associated with an identified user of a mobile communication facility;
sending the content request and at least one datum from the mobile communication facility device characteristics database that relates to the mobile communication facility to a content inventory in response to the content request;
receiving a content from the content inventory, wherein the content relates to the content request, and conforms to a requirement that is associated with the at least one datum sent from the mobile communication facility device characteristics database; and
sending the received content to the publisher.
2 . The method of claim 1 wherein the at least one datum from the mobile communication facility database that relates to the mobile communication facility is determined based at least in part on a user agent string associated with a navigation request.
3 . The method of claim 1 wherein one of the plurality of mobile communication facility device characteristics is a mobile communication facility manufacturer.
4 . The method of claim 1 wherein one of the plurality of mobile communication facility device characteristics is a mobile communication facility model.
5 . The method of claim 1 wherein one of the plurality of mobile communication facility device characteristics is a mobile communication facility capability.
6 . The method of claim 5 wherein the capability is a display resolution.
7 . The method of claim 5 wherein the capability is a memory capacity.
8 . The method of claim 1 wherein one of the plurality of mobile communication facility device characteristics is derived from a wireless operator.
9 . The method of claim 1 wherein the mobile communication facility device characteristics database is associated with a wireless carrier.
10 . The method of claim 1 wherein the publisher is a wireless operator.
11 . The method of claim 1 wherein the publisher is a website owner.
12 . The method of claim 1 wherein the publisher is a content producer.
13 . The method of claim 1 wherein the publisher is a game developer.
14 . The method of claim 1 wherein the publisher is an application developer.
15 . The method of claim 1 wherein the publisher is a videographer.
16 . The method of claim 1 wherein the publisher is a blogger.
17 . The method of claim 1 wherein the advertisement server is not mobile enabled.
18 . The method of claim 1 wherein the content request derives from a search request.
19 . The method of claim 1 wherein the content request derives from a browse behavior.
20 . The method of claim 1 wherein the content request derives from a navigation request.
21 . The method of claim 1 wherein the content request derives from an SMS behavior.
22 . The method of claim 1 wherein the content request derives from an MMS behavior.
23 . The method of claim 1 wherein the content request derives from a gaming application behavior.
24 . The method of claim 1 wherein the content request derives from a mobile communication facility application behavior.
25 . The method of claim 1 wherein the content request derives from a video displayed on the mobile communication facility.
26 . The method of claim 1 wherein the content request derives from a TV content displayed on the mobile communication facility device.
27 . The method of claim 1 wherein the content request derives from contextual data relating to an SMS.
28 . The method of claim 1 wherein the content request derives from contextual data relating to an MMS.
29 . The method of claim 1 wherein the content request derives from contextual data relating to a game.
30 . The method of claim 1 wherein the content request derives from contextual data relating to a software application.
31 . The method of claim 1 wherein the content request derives from contextual data relating to video content.
32 . The method of claim 1 wherein the content request derives from contextual data relating to TV content.
33 . The method of claim 1 wherein the received content is mobile web content.
34 . The method of claim 1 wherein the received content is non-mobile web content.
35 . A method, comprising:
storing a plurality of device characteristics that are associated with a plurality of mobile communication facility models in a mobile communication facility device characteristics database;
receiving a content request from a publisher, wherein the content request originates from a mobile communication facility, and wherein the content request is associated with a publisher's exception management rule;
sending the content request, exception management rule, and at least one datum from the mobile communication facility device characteristics database that relates to the mobile communication facility to a content inventory in response to the content request;
receiving a content from the content inventory, wherein the content relates to the content request, and conforms to the exception management rule and to a requirement that is associated with the datum sent from the mobile communication facility device characteristics database; and
sending the received content to the publisher.
36 . The method of claim 35 wherein the exception management rule relates to an acceptable content resolution.
37 . The method of claim 35 wherein the exception management rule relates to an acceptable file size.
38 . The method of claim 35 wherein the exception management rule relates to an acceptable handset capability stated by the publisher.
39 . The method of claim 35 wherein the exception management rule relates to a content type.
40 . The method of claim 35 wherein the exception management rule relates to a browser capability.