Contextual Mobile Content Placement on a Mobile Communication Facility

1 . A method for presenting an advertisement in association with a web page displayed on a mobile communication facility, the method comprising the steps of:

determining a first relevancy score based upon a statistical association between at least a first advertisement and one or more keywords;

determining a second relevancy score based upon a statistical association between at least a second advertisement and the one or more keywords;

receiving a web page request from the mobile communication facility;

receiving contextual information from the web page, wherein the contextual information includes at least the one or more keywords;

adding the at least one or more keywords to a user profile, wherein the user profile includes a user characteristic datum relating to a characteristic of the user of the mobile communication facility; and

presenting the first advertisement to be displayed on the mobile communication facility based upon a determination that the first relevancy score is greater than the second relevancy score.

2 . The method of claim 1 , wherein the contextual information further includes a link structure.

3 . The method of claim 1 , wherein the contextual information further includes an inbound link.

4 . The method of claim 1 , wherein the contextual information further includes an outbound link.

5 . The method of claim 1 , wherein the contextual information further includes a text.

6 . The method of claim 1 , wherein the contextual information further includes meta-data.

7 . The method of claim 1 , wherein the statistical association between the first and second advertisements and the one or more keywords is performed at least in part on a server.

8 . The method of claim 1 , wherein the step of providing an opt-in function to an entity associated with the web page, wherein acceptance of the opt-in function causes a statistical association to be performed between advertisements, the user profile, and the one or more keywords.

9 . The method of claim 1 , wherein the user characteristic datum is selected from the list consisting of:

a) age or birthdate of the user;

b) gender of the user;

c) race of the user;

d) religion of the user;

e) marital status of the user;

f) area code of the phone number assigned to the mobile communication facility;

g) zip code of the user;

h) home address of the user;

i) work address of the user;

j) billing address of the user;

k) type of credit card the user uses to pay the carrier;

l) birthplace of the user;

m) employer of the user;

n) employment position of the user;

o) income bracket of the user; and

p) type of mobile communication facility

10 . The method of claim 1 , wherein the first relevance score and the second relevance score are based at least in part on a statistical association between the at least one or more keywords and the user characteristic datum stored in the user profile.

11 . The method of claim 1 , wherein the one or more keywords is a category.

12 . The method of claim 1 wherein the user characteristic datum includes an aggregate of user characteristic data.

13 . The method of claim 1 wherein the user characteristic datum includes a range of values.

14 . The method of claim 1 wherein the user characteristic datum is a user characteristic category.

15 . The method of claim 1 , wherein the user characteristic datum is a usage history.

16 . The method of claim 15 , wherein the usage history is a browse history.

17 . The method of claim 15 , wherein the usage history is an ad conversion history.

18 . The method of claim 1 , wherein the user characteristic datum is derived from a third party data source.

19 . The method of claim 18 , wherein the third party data source is a wireless provider database.

20 . The method of claim 18 , wherein the third party data source is commercial consumer database.