USING STRUCTURED OFFER DATA TO CREATE KEYWORD BASED ADVERTISEMENTS

1 . A method of electronically analyzing structured offers from a vendor to create keyword based advertisements for the vendor comprising:

reviewing offers from the vendor;

extracting attributes from the offers;

submitting the attributes to an analysis system;

receiving from the analysis system a keyword list comprising the attributes and related keyboards to the attributes wherein related keywords are additional terms related to the attribute;

creating an electronic advertising campaign comprising:

receiving a query comprising query keywords;

submitting the query to a query keywords to a query keyword analysis system;

receiving from the query keyword analysis system a query keyword list comprising the query keywords and related query keyboards to the query keywords wherein related keywords are additional terms related to the query keywords;

creating a query list comprising query keywords and related query keyword wherein related query keyword comprise additional terms related to the query keywords;

determining if the query list is sufficiently similar to the keyword list;

if the query list is determined to be sufficiently similar to the keyword list:

creating an advertisement for the vendor comprising:

identifying related attributes, keywords and images;

creating advertising text to go with the attributes;

displaying the attributes, keywords and images as an advertisement.

2 . The method of claim 1 , wherein the offers from the vendor are stored and communicated as structured data.

3 . The method of claim 1 , wherein reviewing offers from the vendor further comprises parsing and normalizing the data.

4 . The method of claim 1 , wherein attributes further comprise at least one selected from a group comprising: merchant name, offer title, offer description, brand, product title, product category, product sku, product color.

5 . The method of claim 1 , wherein the analysis system executes steps comprising:

accepting the attributes;

selecting keywords that are related to the attributes;

returning the keywords and the attributes.

6 . The method of claim 5 , further comprising:

ranking the attributes based on at least one selected from a group comprising:

past success in matching the keywords and attributes to queries;

results of consumer surveys;

results of trend analysis of search queries;

results of past terms click response rates; and

results of past terms purchase rates;

weighting the attributes in relation to the rankings; and

returning the weighted attributes and

ranking the keywords based on at least one selected from a group comprising:

relation to the most heavily weighted attributes;

past success in matching the keywords and attributes to queries;

results of consumer surveys;

results of trend analysis of search queries;

results of past terms click response rates; and

results of past terms purchase rates;

weighting the keywords in relation to the rankings; and

returning the weighted keywords.

7 . The method of claim 6 , further comprising:

receiving feedback from the advertisement wherein feedback comprises at least one selected from a group comprising click through rate and purchase rate;

adjusting the advertisement comprising at least one selected from a group comprising:

adding new terms;

removing some terms;

changing the order of the terms; and

adding additional graphics;

repeating the method.

8 . The method of claim 1 , further comprising:

determining how much to bid for an advertisement comprising;

issuing a bid in a bid amount for a keyword;

determining an advertising placement;

determining the success of the bid comprising:

checking a click through;

check a buying rate;

adjusting bid amount;

repeating the determining how much to bid step.

9 . The method of claim 1 , wherein displaying the attributes, keywords and images as an advertisement further comprises using a template and filling in the template with the keyword list.

10 . A computer storage medium physically configured according to computer executable instructions for electronically analyzing structured offers from a vendor to create keyword based advertisements for the vendor, the instructions comprising instructions for:

reviewing offers from the vendor;

extracting attributes from the offers;

submitting the attributes to an analysis system;

receiving from the analysis system a keyword list comprising the attributes and related keyboards to the attributes wherein related keywords are additional terms related to the attribute;

creating an electronic advertising campaign comprising:

receiving a query comprising query keywords;

submitting the query to a query keywords to a query keyword analysis system;

receiving from the query keyword analysis system a query keyword list comprising the query keywords and related query keyboards to the query keywords wherein related keywords are additional terms related to the query keywords;

creating a query list comprising query keywords and related query keyword wherein related query keyword comprise additional terms related to the query keywords;

determining if the query list is sufficiently similar to the keyword list;

if the query list is determined to be sufficiently similar to the keyword list:

creating an advertisement for the vendor comprising:

identifying related attributes, keywords and images;

creating advertising text to go with the attributes;

displaying the attributes, keywords and images as an advertisement.

11 . The computer storage medium of claim 10 , wherein attributes further comprise at least one selected from a group comprising: merchant name, offer title, offer description, brand, product title, product category, product sku, product color.

12 . The computer storage medium of claim 10 , wherein the analysis system executes steps comprising:

accepting the attributes;

selecting keywords that are related to the attributes;

returning the keywords and the attributes.

13 . The computer storage medium of claim 12 , further comprising:

ranking the attributes based on at least one selected from a group comprising:

past success in matching the keywords and attributes to queries;

results of consumer surveys;

results of trend analysis of search queries;

results of past terms click response rates; and

results of past terms purchase rates;

weighting the attributes in relation to the rankings; and

returning the weighted attributes; and

ranking the keywords based on at least one selected from a group comprising:

relation to the most heavily weighted attributes;

past success in matching the keywords and attributes to queries;

results of consumer surveys;

results of trend analysis of search queries;

results of past terms click response rates; and

results of past terms purchase rates;

weighting the keywords in relation to the rankings; and

returning the weighted keywords.

14 . The computer storage medium of claim 13 , further comprising:

receiving feedback from the advertisement wherein feedback comprises at least one selected from a group comprising click through rate and purchase rate;

adjusting the advertisement comprising at least one selected from a group comprising:

adding new terms;

removing some terms;

changing the order of the terms; and

adding additional graphics;

repeating the method.

15 . The computer storage medium of claim 10 , further comprising:

determining how much to bid for an advertisement comprising;

issuing a bid in a bid amount for a keyword;

determining an advertising placement;

determining the success of the bid comprising:

checking a click through;

check a buying rate;

adjusting bid amount;

repeating the determining how much to bid step.

16 . The computer storage medium of claim 10 , wherein displaying the attributes, keywords and images as an advertisement further comprises using a template and filling in the template with the keyword list.

17 . A computer system comprising a processor physically configured according to computer executable instructions, a memory physically configured according to computer executable instructions and an input/output circuit, computer executable instructions for electronically analyzing structured offers from a vendor to create keyword based advertisements for the vendor, the instructions comprising instructions for:

reviewing offers from the vendor;

extracting attributes from the offers wherein attributes further comprise at least one selected from a group comprising: merchant name, offer title, offer description, brand, product title, product category, product sku, product color;

submitting the attributes to an analysis system;

receiving from the analysis system a keyword list comprising the attributes and related keyboards to the attributes wherein related keywords are additional terms related to the attribute;

creating an electronic advertising campaign comprising:

receiving a query comprising query keywords;

submitting the query to a query keywords to a query keyword analysis system;

receiving from the query keyword analysis system a query keyword list comprising the query keywords and related query keyboards to the query keywords wherein related keywords are additional terms related to the query keywords;

creating a query list comprising query keywords and related query keyword wherein related query keyword comprise additional terms related to the query keywords;

determining if the query list is sufficiently similar to the keyword list if the query list is determined to be sufficiently similar to the keyword list:

determining how much to bid for an advertisement comprising;

issuing a bid in a bid amount for a keyword;

determining an advertising placement;

determining the success of the bid comprising:

checking a click through;

check a buying rate;

adjusting bid amount;

repeating the determining how much to bid step;

creating an advertisement for the vendor comprising:

identifying related attributes, keywords and images;

creating advertising text to go with the attributes;

displaying the attributes, keywords and images as an advertisement wherein displaying the attributes, keywords and images as an advertisement further comprises using a template and filling in the template with the keyword list.

18 . The computer system of claim 17 , wherein the analysis system executes steps comprising:

accepting the attributes;

selecting keywords that are related to the attributes;

returning the keywords and the attributes.

19 . The computer system of claim 18 , further comprising:

ranking the attributes based on at least one selected from a group comprising:

past success in matching the keywords and attributes to queries;

results of consumer surveys;

results of trend analysis of search queries;

results of past terms click response rates; and

results of past terms purchase rates;

weighting the attributes in relation to the rankings; and

returning the weighted attributes and ranking the keywords based on at least one selected from a group comprising:

relation to the most heavily weighted attributes;

past success in matching the keywords and attributes to queries;

results of consumer surveys;

results of trend analysis of search queries;

results of past terms click response rates; and

results of past terms purchase rates;

weighting the keywords in relation to the rankings; and

returning the weighted keywords

20 . The computer system 17 , further comprising:

receiving feedback from the advertisement wherein feedback comprises at least one selected from a group comprising click through rate and purchase rate;

adjusting the advertisement comprising at least one selected from a group comprising:

adding new terms;

removing some terms;

changing the order of the terms; and

adding additional graphics;

repeating the method.