ONLINE PLATFORM FOR WEB ADVERTISEMENT PARTNERSHIPS

1 . One or more computer-readable media embodied with computer-executable instructions that, when executed by a processor, create and store a co-campaign between advertisers, comprising:

receiving, on an application server, a request submitted by a user to create the co-campaign between a first advertiser and a partner advertiser, wherein the advertising co-campaign comprises a web advertisement, bid amount, and plurality of user-profile metrics;

determining the partner advertiser from the request;

sending a message to a second user, who is affiliated with the partner advertiser, informing the second user that the first advertiser wishes to create the co-campaign with the partner advertiser;

receiving an indication that the partner advertiser agrees to create the co-co-campaign;

creating the co-campaign because of the indication; and

storing the co-campaign.

2 . The one or more media of claim 1 , wherein the co-campaign comprises a bid amount designated by the partner advertiser and a bid-boost amount designated by the first advertiser.

3 . The one or more media of claim 1 , wherein the co-campaign comprises a combo advertisement (combo ad) created by the first advertiser and the partner advertiser.

4 . The one or more media of claim 3 , wherein the combo ad comprises at least member of a group comprising an mark-up language file, Flash file, image file, and link to a location of a file.

5 . The one or more media of claim 1 , wherein the advertisement template comprises at least one member of a group comprising an indication of animation and a hyperlink to web content that is contextually relevant to the text-based advertisement.

6 . The one or more media of claim 1 , wherein the request is transmitted from a computing device to the application server over a network.

7 . The one or more media of claim 1 , wherein the co-campaign comprises a share-metrics co-campaign that includes user-profile metrics currently being used by the partner advertiser in an online advertising campaign.

8 . The one or more media of claim 1 , wherein determining the partner advertiser from the request further comprises:

parsing one or more keywords from the request;

querying a database to determine one or more entities associated with the one or more keywords; and

transmitting the one or more entities to a computing device for selection by the user.

9 . The one or more media of claim 1 , wherein the message is at least one member of a group comprising an e-mail, SMS, and MMS message with an option to agree to create the co-campaign.

10 . A computer-implemented method, performed by an application server, for creating a co-campaign advertisement between a first advertiser and a partner advertiser, comprising:

across a network, receiving a request submitted by a user Accessing a co-campaign initiation UI window to create the co-campaign between the first advertiser and the partner advertiser, wherein the request comprises at least member of a group comprising a bid-boost increment, draft combo advertisement (combo ad), and share-metrics message;

determining the partner advertiser from the request;

sending a message to a second user, who is affiliated with the partner advertiser, informing the second user that the first advertiser wishes to create the co-campaign with the partner advertiser;

receiving an indication from the second user agreeing to create the co-campaign; and

creating the co-campaign; and

storing, in association with both the first advertiser and the partner advertiser, the co-campaign stored with a related a bid amount, advertisement, and plurality of user-profile metrics related to the co-campaign are stored.

11 . The computer-implemented method of claim 10 , further comprising:

selecting the co-campaign based on the bid amount and the user-profile metrics; and

transmitting the advertisement of the co-campaign for display in a rendering of a web page in an advertisement space of the web page.

12 . The computer-implemented method of claim 11 , wherein the bid amount comprises a campaign bid amount associated with a campaign currently stored for a partner advertiser and a bid-boost increment from the first advertiser.

13 . The computer-implemented method of claim 10 , wherein the combo ad comprises a draft of an online advertisement created by the user.

14 . The computer-implemented method of claim 12 , further comprising:

sending a second message to the user that includes a modified version of the draft of the online advertisement;

receiving, from the user, an acceptance of the modified version; and

including the modified version in the co-campaign; and

storing the modified version in association with the co-campaign.

15 . The computer-implemented method of claim 10 , wherein the bid amount of the co-campaign comprises a campaign bid amount associated with a campaign currently stored for a partner advertiser and a bid-boost increment from the first advertiser.

16 . The computer-implemented method of claim 10 , wherein the user-profile metrics comprise stored demographic information about users who search the World Wide Web.

17 . The computer-implemented method of claim 10 , wherein the demographic information comprises at least member of a group comprising a click-thru rate (CTR), bid amount, advertisement design, advertisement layout, viewer's ages, viewer's locations, viewer's genders, viewer's races, and viewer's web histories.

18 . A computer-implemented method, performed by an application server, for creating a co-campaign advertisement between a first advertiser and a partner advertiser, comprising:

receiving a request to create the co-campaign, wherein the request comprises an indication that the first advertiser will boost the bid amount of one or more campaigns associated with the partner advertiser By a bid-boost amount;

sending a message to a second user informing the second user that the first advertiser is willing to boost the bid amount of the one or more campaigns by the bid-boost amount;

receiving notice that the second user Agrees to create the co-campaigns; and

creating the co-campaign with a new bid amount, advertisement, and a plurality of user-profile metrics, wherein the new bid amount comprises the bid amount and the bid-boost amount; and

storing the co-campaign.

19 . The one or more media of claim 18 , wherein the bid-boost amount includes a dollar value and a time from during which the bid amount will be boosted by the dollar value.

20 . The one or more media of claim 19 , wherein the one or more campaigns include only online advertising campaigns directed towards a particular product of the partner advertiser.