SYSTEM AND METHOD FOR DISTRIBUTING MESSAGES TO AN ELECTRONIC DEVICE BASED ON CORRELATION OF DATA RELATING TO A USER OF THE DEVICE

1 . A method for distributing messages to an electronic device, said method comprising:

determining a correlation of data relating to a user of said device;

selecting an advertisement from a set of advertisements based on said correlation of data; and

transmitting said advertisement to said device.

2 . The method for distributing messages to an electronic device as claimed in claim 1 , wherein said correlation of data is determined from analyzing movement data and at least one status indicator relating to said device.

3 . The method for distributing advertisements to an electronic device as claimed in claim 2 , wherein said correlation of data is determined using a speed of said device determined from said state of movement.

4 . The method for distributing advertisements to an electronic device as claimed in claim 3 , wherein said state of movement is determined from comparing said movement data against a threshold to determine a speed of said device.

5 . The method for distributing advertisements to an electronic device as claimed in claim 4 , wherein:

if said speed exceeds said threshold then said advertisement includes an audio component; and

if said speed does not exceed said threshold then said advertisement provides audio and visual components.

6 . The method for distributing advertisements to an electronic device as claimed in claim 4 , wherein:

if said at least one status indicator indicates that said device is associated with a driver of a vehicle then said advertisement includes an audio component.

7 . The method for distributing advertisements to an electronic device as claimed in claim 6 , wherein:

said at least one status indicator is a status of a communication connection between said device and said vehicle.

8 . The method for distributing advertisements to an electronic device as claimed in claim 7 , wherein:

if said at least one status indicator indicates that said device is associated with a passenger associated with said driver then said advertisement differs from a second advertisement sent to a second device associated with said driver.

9 . The method for distributing advertisements to an electronic device as claimed in claim 8 , wherein:

said at least one status indicator is a status of a communication connection between said device and said second device.

10 . The method for distributing advertisements to an electronic device as claimed in claim 7 , wherein:

said advertisement includes a visual component and said second advertisement does not include a visual component.

11 . The method for distributing advertisements to an electronic device as claimed in claim 1 , wherein:

said movement data is provided from one or more of an accelerometer, global positioning system (GPS) data, and communication strength signals, provided from said device.

12 . The method for distributing advertisements to an electronic device as claimed in claim 11 , wherein:

said at least one status indicator is data from a calendar application operating on said device.

13 . The method for distributing advertisements to an electronic device as claimed in claim 11 , wherein:

said at least one status indicator is time data associated with said device.

14 . The method for distributing advertisements to an electronic device as claimed in claim 2 , wherein:

said correlation of data includes a user of said device being at work and not at work.

15 . The method for distributing advertisements to an electronic device as claimed in claim 2 , wherein:

said correlation of data includes a user of said device being at home and not at home.

16 . A system for distributing messages to an electronic device, said system comprising:

an analysis module to determine a correlation of data relating to a user of said device by analyzing movement data and at least one status indicator relating to said device;

an advertisement selection module to select an advertisement from a set of advertisements based on said correlation of data; and

a transmission module to transmit said advertisement to said device.

17 . The system for distributing messages to an electronic device as claimed in claim 16 , wherein said advertisement selection module selects an advertisement having a visual component if said at least one status indicator indicates that said device is associated with a passenger or does not have a visual component if said at least one status indicator indicates that said device is associated with a driver.

18 . The system for distributing messages to an electronic device as claimed in claim 17 , wherein:

said at least one status indicator is data from a calendar application operating on said device.

19 . The system for distributing messages to an electronic device as claimed in claim 17 , wherein said movement data is provided from one or more of an accelerometer, global positioning system (GPS) data, and communication strength signals, provided from said device.

20 . The system for distributing messages to an electronic device as claimed in claim 17 , wherein said system is provided in a server in a network in communication with said device.