Presentation of Interactive Mobile Sponsor Content
In embodiments, the present invention provides a method for associating an interactive element with a sponsored content, presenting the sponsored content to a mobile communication facility based at least in part on a relevancy to a mobile subscriber characteristic associated with the mobile communication facility, and allowing a user of the mobile communication facility to engage the interactive element within the sponsored content.
1 . A computer-implemented method comprising the steps of:
associating an interactive element with a sponsored content;
presenting the sponsored content to a mobile communication facility based at least in part on a relevancy to a mobile subscriber characteristic associated with the mobile communication facility; and
allowing a user of the mobile communication facility to engage the interactive element within the sponsored content.
2 . The method of claim 1 , wherein the interactive element is a game.
3 . The method of claim 1 , wherein the interactive element is a search facility.
4 . The method of claim 1 , wherein the interactive element is text box.
5 . The method of claim 1 , wherein the mobile subscriber characteristic is a demographic.
6 . The method of claim 1 , wherein the mobile subscriber characteristic is a user profile.
7 . A computer-implemented method comprising the steps of:
associating an interactive element with a sponsored content;
presenting the sponsored content to a mobile communication facility based at least in part on a relevancy to contextual information associated with a website; and
allowing a user of the mobile communication facility to engage the interactive element within the sponsored content.
8 . The method of claim 7 , wherein the contextual information is a link structure.
9 . The method of claim 7 , wherein the contextual information is an inbound link.
10 . The method of claim 7 , wherein the contextual information is an outbound link.
11 . The method of claim 7 , wherein the contextual information is a link.
12 . The method of claim 7 , wherein the contextual information is text.
13 . The method of claim 7 , wherein the contextual information is a keyword.
14 . The method of claim 7 , wherein the contextual information is meta data.
15 . A computer-implemented method comprising the steps of:
associating an interactive element with a sponsored content;
presenting the sponsored content to a mobile communication facility based at least in part on a relevancy to a user transaction associated with the mobile communication facility; and
allowing a user of the mobile communication facility to engage the interactive element within the sponsored content.
16 . The method of claim 15 , wherein the user transaction is an online product purchase.
17 . The method of claim 15 , wherein the user transaction is an ad conversion.
18 . A computer-implemented method comprising the steps of:
associating an interactive element with a sponsored content;
presenting the sponsored content to a mobile communication facility based at least in part on a relevancy to a usage history associated with the mobile communication facility; and
allowing a user of the mobile communication facility to engage the interactive element within the sponsored content.
19 . The method of claim 18 , wherein the usage history is a browsing history.
20 . The method of claim 18 , wherein the usage history is an ad conversion history.
21 . The method of claim 18 , wherein the usage history is wireless carrier data.
22 . A computer-implemented method comprising the steps of:
associating an interactive element with a sponsored content;
presenting the sponsored content to a mobile communication facility based at least in part on a relevancy to a location associated with the mobile communication facility; and
allowing a user of the mobile communication facility to engage the interactive element within the sponsored content.
23 . The method of claim 22 , wherein the location is a location history.
24 . The method of claim 22 , wherein the location is a previous location.
25 . The method of claim 22 , wherein the location is a current location.