METHODS FOR CONDUCTING MARKET RESEARCH UTILIZING A TELEMATICS SERVICE SYSTEM
A method for conducting market research utilizing a telematics service system that provides a telematics service to a plurality of vehicles is disclosed herein. The method includes, but is not limited to, wirelessly communicating with a plurality of vehicles using the telematics service system. The method also includes obtaining information from the plurality of vehicles using the communications system. The information relates to a usage of each vehicle of the plurality of vehicles. The method further includes utilizing the information to determine an appropriate design for a future vehicle.
1 . A method for conducting market research utilizing a telematics service system, the method comprising the steps of:
wirelessly communicating with a plurality of vehicles using the telematics service system;
obtaining information from the plurality of vehicles using the telematics service system, the information relating to a an operator's experience with each vehicle of the plurality of vehicles; and
utilizing the information to determine an appropriate design for a future vehicle.
2 . The method of claim 1 , wherein the wirelessly communicating step comprises initiating voice communication with an operator of each vehicle of the plurality of vehicles while the operator is in the vehicle.
3 . The method of claim 2 , further comprising the steps of:
procuring consent from the operator to conduct the voice communication prior to initiating the voice communication;
scheduling the voice communication to occur on a predetermined date and at a predetermined time that is acceptable to the operator; and
initiating the voice communication with the operator at the predetermined date and the predetermined time.
4 . The method of claim 2 , wherein the obtaining step comprises receiving information pertaining to a preference of the operator.
5 . The method of claim 2 , wherein the obtaining step comprises obtaining a response from the operator to at least one question pertaining to an experience that the operator has had while driving the vehicle.
6 . The method of claim 2 , wherein the obtaining step comprises obtaining information from the operator that pertains to a maintenance concern that the operator has with respect to the vehicle.
7 . The method of claim 2 , wherein the obtaining step comprises obtaining from the operator an opinion pertaining to a vehicle feature.
8 . The method of claim 2 , further comprising the step of engaging in voice communications with a passenger in each vehicle and obtaining information from the passenger relating to an experience of the passenger in the vehicle.
9 . The method of claim 2 , further comprising the step of downloading new product information to the vehicle and obtaining feedback from the operator pertaining to the new product information.
10 . The method of claim 9 , wherein the new product information comprises an image of a new product.
11 . The method of claim 1 , wherein an operator of each vehicle of the plurality of vehicles is offered an incentive to provide the information.
12 . A method for conducting market research utilizing a telematics service system, the method comprising the steps of:
wirelessly communicating with a plurality of vehicles using the telematics service system;
obtaining information from the plurality of vehicles using the telematics service system, the information relating to a usage by an operator of each vehicle of a monitored vehicle feature mounted to each vehicle of the plurality of vehicles; and
utilizing the information to determine an appropriate design for a future vehicle.
13 . The method of claim 12 , wherein the wirelessly communicating step comprises receiving a wireless transmission initiated by each vehicle of the plurality of vehicles.
14 . The method of claim 12 , wherein the wirelessly communicating step comprises wirelessly transmitting an inquiry to each vehicle of the plurality of vehicles and wirelessly receiving a response to the inquiry from each vehicle of the plurality of vehicles.
15 . The method of claim 12 wherein the information relates to the usage by the operator of the monitored vehicle feature over a predetermined period of time.
16 . The method of claim 12 , further comprising the step of increasing marketing efforts with respect to the monitored vehicle feature if it is determined that the monitored vehicle feature is highly utilized.
17 . The method of claim 12 , further comprising the step of eliminating the monitored vehicle feature from future vehicles if it is determined that the monitored vehicle feature is rarely utilized.
18 . The method of claim 12 , further comprising the step of procuring consent from the operator of each vehicle to obtain information prior to the wirelessly communicating step.
19 . A method for conducting market research utilizing a telematics service system, the method comprising the steps of:
wirelessly communicating with a plurality of vehicles using the telematics service system;
obtaining information from the plurality of vehicles using the telematics service system, the information relating to a location traveled to by each vehicle of the plurality of vehicles; and
utilizing the information to determine an appropriate design for a future vehicle.
20 . The method of claim 19 , further comprising the step of deducing an activity engaged in by operator of the vehicle based on the location traveled to by the vehicle.