METHOD AND SYSTEM FOR IDENTIFICATION OF AN ONLINE PURCHASE WITHOUT NOTIFICATION OF MAKING THE PURCHASE
A system and method for identification of an on-line purchase by tracking on-line advertisement interaction. The method comprises comparing between at least one cookie value generated by a tracking server and at least one cookie value provided by one or more web servers, wherein the comparison results in a list of matching cookies; matching between a plurality of on-line purchase transactions and a plurality of on-line advertisements that a user interacted with, wherein the matching is based, in part, on the list of matching cookies and click identifications; and generating, based on the matching results, a report including conventions of the user interaction with the plurality of on-line advertisements into one or more on-line purchases made by the user.
1 . A system for identifying of an on-line purchase by tracking advertisement interaction, comprising:
at least one user node connected to a network and equipped with at least a web browser;
at least one web server connected to the network for displaying of a web page including an on-line advertisement on a display of the at least one user node responsive to a request from the user node and for retrieving from the at least one user node a cookie value, wherein the cookie value uniquely identifies a user of the at least one user node with respect to an on-line advertisement;
an advertisement server connected to the network for providing the on-line advertisement to the at least one web server and generating a click identification responsive of a click of the user of the at least one user node on the on-line advertisement; and
a tracking server connected to the network for associating a plurality of on-line purchase transactions with an interaction of the user of the at least one use node with on-line advertisement based, in part, on the cookie value and the click identification.
2 . The system of claim 1 , wherein the advertisement is a keyword.
3 . The system of claim 1 , further comprising a database connected to the tracking server for storing information respective of the on-line advertisement and the click identification.
4 . The system of claim 1 , wherein the tracking server generates a report with respect of the plurality of on-line purchase transactions and respective click identifications.
5 . The system of claim 4 , wherein the report is stored in storage by the tracking server.
6 . The system of claim 4 , wherein the report is displayed by the tracking server on a display device.
7 . The system of claim 4 , wherein the report is delivered electronically by the tracking server to a user of the at least one user node.
8 . The system of claim 1 , wherein the tracking server further comprises a redirect server for generating a universal resource locator (URL) parameter responsive of receiving the cookie value and the click identification.
9 . A tracking server for identifying an on-line purchase by tracking on-line advertisement interaction, comprising:
an interface to a network, the network is connected to at least one user node, at least one web server, and at least one advertisement server; and
a computing module that responds to a click on an on-line advertisement supplied by the at least one advertisement server to the web server for display as part of a web page on the display of the at least one user node, the tracking server receives a cookie value and a click identification for association of a plurality of on-line purchase transactions with an interaction of a user of the at least one user node with the on-line advertisement displayed on the at least one user node's display.
10 . The tracking server of claim 9 , further comprising a database connected to the tracking server for storing information respective of the on-line advertisement and the click identification.
11 . The tracking server of claim 10 , wherein the tracking server generates a report with respect of the on-line purchase transactions and respective click identifications.
12 . The tracking server of claim 11 , wherein the report is stored in storage by the tracking server.
13 . The tracking server of claim 11 , wherein the report is displayed by the tracking server on a display device.
14 . The tracking server of claim 11 , wherein the report is delivered electronically by the tracking server to a user of the at least one user node.
15 . The tracking server of claim 9 , further comprising:
a redirect server for generating a universal resource locator (URL) parameter responsive of receiving the cookie value and the click identifier.
16 . A method for identification of an on-line purchase by tracking on-line advertisement interaction, comprising:
comparing between at least one cookie value generated by a tracking server and at least one cookie value provided by one or more web servers, wherein the comparison results in a list of matching cookies;
matching between a plurality of on-line purchase transactions and a plurality of on-line advertisements that a user interacted with, wherein the matching is based, in part, on the list of matching cookies and click identifications; and
generating, based on the matching results, a report including conventions of the user interaction with the plurality of on-line advertisements into one or more on-line purchases made by the user.
17 . The method of claim 16 , wherein the click identifications provide information about advertisements that the user interacted with, wherein the click identifications are generated by at least one user node.
18 . The method of claim 16 , further comprising:
storing the generated report, the cookie values and the click identifications in a database.
19 . The method of claim 18 , further comprising:
displaying the generated report.
20 . The method of claim 16 , further comprising;
receiving a universal resource locator (URL) parameter including a cookie value and a click identification; and
detecting a convention of a click on an on-line advertisement to an actual on-line purchase based, in part, on the cookie value in the URL.
21 . A non-transitory computer readable medium having stored thereon instructions for causing one or more processing units to execute the method according to claim 16 .