Integrated Advertising System
In embodiments of the present invention improved capabilities are described for selecting advertisements to be delivered to mobile communication facilities using a monetization platform that may act as an advertising hub. The monetization platform may interact with an ad exchange to collect relevant advertisements for delivery to the mobile communication facilities. The monetization platform may also facilitate the selection of advertisements through the ad exchange by associating advertisement requests with user, user profile or other mobile communication type information. Methods and systems of the present invention are described for aggregating mobile communication facility user profile data, including user profile data obtained from a mobile communication facility, the user's Internet usage, offline user data, and settop entertainment facility data relating to the user.
1 . A method for generating an aggregate user profile based on more than one collection source, the method comprising a computer having a computer readable medium having stored thereon instructions which, when executed by a processor of the computer, causes the processor to perform the steps of:
receiving mobile profile data relating to a user's use of a mobile communication facility;
receiving offline profile data relating to the user's at least one interaction with a non-Internet-based entity;
aggregating the mobile profile data and the offline profile data into an aggregate user profile based at least in part on a verification datum; and
providing access to the aggregate user profile to a plurality of sponsors.
2 . The method of claim 1 , wherein the verification datum is a matchkey.
3 . The method of claim 1 , wherein the verification datum is demographic data relating to the user.
4 . The method of claim 1 , wherein the verification datum is derived from a coregistration process performed by the user.
5 . The method of claim 1 , wherein the verification datum is a hardware identifier.
6 . The method of claim 1 , wherein the verification datum is a geolocation datum.
7 . The method of claim 1 , wherein the verification datum is a customer identifier.
8 . The method of claim 1 , wherein the verification datum is a language.
9 . The method of claim 1 , wherein the verification datum is transaction data.
10 . The method of claim 1 , wherein the non-Internet-based entity is a mailing catalog.
11 . The method of claim 1 , wherein the non-Internet-based entity is a subscription service.
12 . The method of claim 1 , wherein the access to the aggregate user profile is provided as part of a fee-based demand-side platform.
13 . The method of claim 1 , wherein the access to the aggregate user profile is provided as part of an ad exchange.
14 . The method of claim 1 , wherein the access to the aggregate user profile is provided as an add-on service to an advertising agency trade desk.
15 . A method for generating an aggregate user profile based on more than one collection source, the method comprising a computer having a computer readable medium having stored thereon instructions which, when executed by a processor of the computer, causes the processor to perform the steps of:
receiving mobile profile data relating to a user's use of a mobile communication facility;
receiving offline profile data relating to the user's at least one interaction with a non-Internet-based entity;
aggregating the mobile profile data and the offline profile data into an aggregate user profile based at least in part on a verification datum;
providing access to the aggregate user profile to a plurality of sponsors; and
enabling selection of at least one item of sponsored content to present to the user based at least in part on the aggregate user profile.
16 . Further comprising the method of claim 15 , wherein a cost of the access for the plurality of sponsors is adjusted based at least in part on a sponsor providing an additional user profile datum for use in the aggregate user profile.
17 . The method of claim 15 , wherein the access is fee-based in the form of an up-charge to a cost of purchasing an ad placement.
18 . The method of claim 15 , wherein the access is fee-based and the fee is based at least in part on an engagement-pricing model.
19 . The method of claim 15 , wherein the presentation of the selected sponsored content is a retargeted presentation based at least in part on a datum within the aggregate user profile.
20 . The method of claim 15 , wherein the presentation of the selected sponsored content is a rich media format presentation.
21 . A method for generating an aggregate user profile based on more than one collection source, the method comprising a computer having a computer readable medium having stored thereon instructions which, when executed by a processor of the computer, causes the processor to perform the steps of:
receiving mobile profile data relating to a user's use of a mobile communication facility;
receiving Internet profile data relating to the user's at least one computer-based Internet usage;
aggregating the mobile profile data and the Internet profile data into an aggregate user profile based at least in part on a verification datum; and
providing access to the aggregate user profile dataset to a plurality of sponsors.
22 . The method of claim 21 , wherein the computer-based Internet usage relates to website usage.
23 . The method of claim 21 , wherein the computer-based Internet usage relates to accessing a sponsored content.
24 . The method of claim 21 , wherein the computer-based Internet usage relates to completing an online form.
25 . The method of claim 21 , wherein the computer-based Internet usage relates to a shopping cart.
26 . The method of claim 21 , wherein the computer-based Internet usage relates to a transaction.
27 . The method of claim 21 , wherein the access to the aggregate user profile is provided as part of a fee-based demand-side platform.
28 . The method of claim 21 , wherein the access to the aggregate user profile is provided as part of an ad exchange.
29 . The method of claim 21 , wherein the access to the aggregate user profile is provided as an add-on service to an advertising agency trade desk.
30 . A method for generating an aggregate user profile based on more than one collection source, the method comprising a computer having a computer readable medium having stored thereon instructions which, when executed by a processor of the computer, causes the processor to perform the steps of:
receiving mobile profile data relating to a user's use of a mobile communication facility;
receiving Internet profile data relating to the user's at least one computer-based Internet usage;
aggregating the mobile profile data and the Internet profile data into an aggregated user profile based at least in part on a verification datum;
providing access to the aggregated user profile to a plurality of sponsors; and
enabling selection of at least one item of sponsored content to present to the user based at least in part on the aggregated user profile.
31 . A method for generating an aggregate user profile based on more than one collection source, the method comprising a computer having a computer readable medium having stored thereon instructions which, when executed by a processor of the computer, causes the processor to perform the steps of
receiving mobile profile data relating to a user's use of a mobile communication facility;
receiving settop profile data relating to the user's at least one interaction with a settop entertainment facility;
aggregating the mobile profile data and the settop profile data into an aggregate user profile based at least in part on a verification datum; and
providing access to the aggregate user profile to a plurality of sponsors.
32 . The method of claim 31 , wherein the verification datum is an intra-application key match.
33 . The method of claim 31 , wherein the verification datum is an intra-platform key match.
34 . The method of claim 33 , wherein the intra-platform key match relates to a social networking platform.
35 . The method of claim 31 , wherein the settop entertainment facility is associated with a cable television system.
36 . The method of claim 31 , wherein the settop entertainment facility is associated with a satellite television system.
37 . The method of claim 31 , wherein the settop entertainment facility is associated with a gaming console.
38 . The method of claim 31 , wherein the settop entertainment facility is associated with an Internet protocol telephony system.
39 . The method of claim 31 , wherein the access to the aggregate user profile is provided as part of a fee-based demand-side platform.
40 . The method of claim 31 , wherein the access to the aggregate user profile is provided as part of an ad exchange.
41 . The method of claim 31 , wherein the access to the aggregate user profile is provided as an add-on service to an advertising agency trade desk.
42 . A method for generating an aggregate user profile based on more than one collection source, the method comprising a computer having a computer readable medium having stored thereon instructions which, when executed by a processor of the computer, causes the processor to perform the steps of:
receiving mobile profile data relating to a user's use of a mobile communication facility;
receiving settop profile data relating to the user's at least one interaction with a settop entertainment facility;
aggregating the mobile profile data and the settop profile data into an aggregate user profile based at least in part on a verification datum;
providing access to the aggregate user profile to a plurality of sponsors; and
enabling selection of at least one item of sponsored content to present to the user based at least in part on the aggregate user profile.