Learning driver demographics from vehicle trace data
A method of providing advertising content targeted to an operator of a vehicle. Vehicle data acquisition devices are employed to collect operator attribute information from vehicle trace data of the vehicle as the operator operates the vehicle. A processor of the vehicle applies a statistical analysis on the operator attribute information for determining a probability of demographic characteristics of the operator of the vehicle. The demographic characteristics of the operator are identified as a function of the determined probability. The vehicle communicates the targeted advertising content to the operator of the vehicle.
1. A method of providing targeted advertising content to an operator of a vehicle, the method comprising:
employing vehicle data acquisition devices to collect operator attribute information from vehicle trace data of the vehicle as the operator operates the vehicle;
a processor of the vehicle applying a statistical analysis on the operator attribute information for determining a probability of demographic characteristics of the operator of the vehicle, the probability of demographic characteristics of the operator based on the operator attribute information is weighted based on a likelihood that at least one group of operator attribute information has a greater influence of impacting the determination of the demographic characteristics;
identifying demographic characteristics of the operator as a function of the determined probability; and
selecting the targeted advertising content using the identified demographic characteristics of the operator;
communicating, via the vehicle, the targeted advertising content to the operator of the vehicle.
2. The method of claim 1 wherein communicating the event to the operator further comprises:
determining whether an external constraint is present that is a deterrent for communicating the target advertising content to the operator; and
communicating the target advertising content to the operator only if no external constraint is present.
3. The method of claim 2 wherein communicating the event to the operator further comprises the steps of:
determining whether an external constraint is present that is a deterrent for communicating the target advertising content to the operator; and communicating the target advertising content to the operator only if no external constraint is present.
4. The method of claim 3
wherein the external constraint is customizable by the operator of the vehicle.
5. The method of claim 2
wherein the event is detected utilizing GPS location detection.
6. The method of claim 2
wherein the event is communicated to the vehicle from a remote entity.
7. The method of claim 6
wherein the remote entity is a remote vehicle that communicates the event to the vehicle.
8. The method of claim 6
wherein the remote entity is a fixed infrastructure that communicates the event to the vehicle.
9. The method of claim 1
wherein determining a probability of demographic characteristics of the operator of the vehicle includes determining a probability of the operator's gender.
10. The method of claim 1
wherein determining a probability of demographic characteristics of the operator of the vehicle includes determining a probability of the operator's age.
11. The method of claim 1
wherein determining a probability of demographic characteristics of the operator of the vehicle includes determining a probability of the operator's income.
12. The method of claim 1
wherein the data acquisition devices include occupant sensing devices for detecting a type of occupant seated in the vehicle.
13. The method of claim 1
wherein the data acquisition devices collect driving habit-related data of the operator.
14. The method of claim 1
wherein the data acquisition devices collect driving route behavioral data of the operator.
15. The method of claim 1
wherein the data acquisition devices collect media accessory usage of the operator.
16. The method of claim 1
wherein the data acquisition devices collect multi-media content usage of the operator.
17. The method of claim 1
wherein the targeted advertising content is communicated to the operator via a vehicular human machine interface device.
18. The method of claim 1 wherein the targeted advertising content is communicated to the operator via a personal portable communication device.
19. The method of claim 1
wherein the targeted advertising content is communicated to the operator at a later time using an electronic form of communication.
20. The method of claim 1
wherein the targeted advertising content is communicated to the operator at a later time using printed form of communication.