System and method of a media delivery services platform for targeting consumers in real time
View Patent ↗A media targeting system may be configured to coordinate media and manage media conflicts in its delivery to consumers. The media targeting system may in near real-time arbitrate between all offers assigned to a particular consumer or available to the consumer via one or more channels to ensure that a consumer only receives non-conflicting offers during particular time periods. The media targeting system may translate offers into a real-time, in-store loyalty environment including consumer real-time behavior assignment into traits in order to make a real-time offer assignment based on the traits.
1. A media targeting system for managing media targeted to a consumer across a plurality of promotion channels utilized for advertisement and promotion of products, the system comprising:
a computer comprising one or more processors programmed to:
obtain a first promotion targeted for a consumer;
receive signal strength data of a device associated with the consumer while the consumer is within a store;
process the signal strength data into identifications of zone locations of the store;
provide, in response to a determination, based on processing the signal strength data into the identifications, that the first promotion is associated with one of the identifications of the zone locations, the first promotion to the consumer via a first promotion channel;
obtain a second promotion targeted for the consumer and an indication that the second promotion is to be delivered to the consumer via a second promotion channel different from the first promotion channel;
determine, after providing the first promotion to the consumer via a first promotion channel, a conflict between the second promotion and the first promotion based on the provision of the first promotion via the first promotional channel, wherein the conflict comprises showing to the consumer across the first promotion channel and the second promotion channel multiple instances of a particular offer, multiple offers for a particular product, offers from competing brands, multiple offers for products from a particular category, or offers from a retailer if the same product is being promoted through channels controlled by a vendor; and
prevent delivery of the second promotion, via the second promotion channel, to the consumer based on the conflict.
2. The system of claim 1 , wherein the first promotion comprises one or more of a promotion, an offer, an advertisement, and a discount.
3. The system of claim 1 , wherein the plurality of promotion channels comprise a printer at checkout, a text message, a voice message, a printed coupon, a touch point, a mobile device, a website, an overhead screen, a retail mobile computer, a kiosk, a load-to-card offer, a digital coupon, a scan-and-bag facility, and an email.
4. The system of claim 1 , wherein the computer is programmed to:
determine that the first promotion channel is more effective than at least one other promotion channel for the consumer, wherein the first promotion was delivered to the consumer based on the determination that the first promotion channel is more effective than the at least one other promotion channel.
5. The system of claim 1 , wherein the first promotion is targeted for the consumer based on one or more rules.
6. The system of claim 5 , wherein the one or more rules relate to at least one of a consumer purchase history, a consumer preference, a consumer age and sex, a consumer behavior, a consumer brand association, a consumer location, a consumer interest, a consumer strategy, a touchpoint used by the consumer, a product scanned during a shopping trip, a past shopping behavior, a past product purchased, an in-store location, an item scanned, a product in an online shopping cart, a coupon or offer redeemed, an offer or coupon in an offer wallet, a loyalty card scanned, an item added to a list, items added to a list via a recipe, and a location identified by a QR code, and a coupon or offer previously presented to the consumer.
7. The system of claim 1 , wherein the first promotion and the second promotion both relate to the same item.
8. The system of claim 1 , wherein the first promotion relates to a first item and the second promotion relates to a second item different from the first item.
9. The system of claim 1 , wherein the second promotion originates from a third party source such that promotions from the third party source are coordinated with other promotions.
10. The system of claim 9 , wherein the second promotion is obtained from a third party source, wherein to prevent delivery of the second promotion, the computer is further programmed to:
block the third party source from delivering the second promotion.
11. The system of claim 1 , wherein the first promotion is obtained from a first party, and wherein the computer is further programmed to:
prioritize delivery of the first promotion or the second promotion based on an identity of the first party.
12. The system of claim 1 , wherein the conflict is determined at a time of issuance of the second promotion.
13. The system of claim 12 , wherein the conflict is determined when the consumer is inside a retail store.
14. The system of claim 1 , wherein the computer is further programmed to:
determine a predetermined time period within which the conflict should be prevented, wherein the second promotion is prevented from being delivered within the predetermined time period.
15. The system of claim 1 , wherein the computer is further programmed to:
identify the first promotion for the consumer during a given trip to a retailer, wherein the first promotion is provided to the consumer during the given trip; and
identify the second promotion for the consumer during the given trip to the retailer, wherein the conflict is determined during the given trip such that the second promotion is prevented from delivery during the given trip.
16. The system of claim 1 , wherein the computer is further programmed to:
identify the first promotion for the consumer during a first trip to a retailer, wherein the first promotion is provided to the consumer during the first trip; and
identify the second promotion for the consumer during a second trip different from the first trip, wherein the conflict is determined during the second trip such that the second promotion is prevented from delivery during the second trip.
17. The system of claim 1 , wherein the computer is further programmed to:
identify the first promotion for the consumer during a given trip to a retailer based on a shopping behavior of the consumer during the given trip.
18. The system of claim 17 , wherein the computer is further programmed to:
assign at least one real-time consumer trait to the consumer based on the shopping behavior, wherein the at least one real-time consumer trait is associated with an expiration date such that after the expiration date the consumer is no longer associated with the at least one real-time consumer trait, and wherein the first promotion is identified based on the at least one real-time consumer trait.
19. A method for targeting a consumer for delivery of media across a plurality of promotion channels utilized for advertisement and promotion of products, the method being implemented on a computer having one or more processors programmed with computer program instructions that, when executed, cause the computer to perform the method, the method comprising:
obtaining, by the computer, a first promotion targeted for a consumer;
receiving, by the computer, signal strength data of a device associated with the consumer while the consumer is within a store;
processing, by the computer, the signal strength data into identifications of zone locations of the store;
providing, by the computer, in response to a determination, based on processing the signal strength data into identifications, that the first promotion is associated with one of the identifications of the zone locations, the first promotion to the consumer via a first promotion channel;
obtaining, by the computer, a second promotion targeted for the consumer and an indication that the second promotion is to be delivered to the consumer via a second promotion channel different from the first promotion channel;
determining, by the computer and after providing the first promotion to the consumer via a first promotion channel, a conflict between the second promotion to be delivered via the second promotion channel and the first promotion that was delivered via the first promotional channel, wherein the conflict comprises showing to the consumer across the first promotion channel and the second promotion channel multiple instances of a particular offer, multiple offers for a particular product, offers from competing brands, multiple offers for products from a particular category, or offers from a retailer if the same product is being promoted through channels controlled by a vendor; and
preventing, by the computer, delivery of the second promotion, via the second promotion channel, to the consumer based on the conflict.
20. The method of claim 19 , wherein the first promotion comprises one or more of a promotion, an offer, an advertisement, and a discount.
21. The method of claim 19 , wherein the plurality of promotion channels comprise a printer at checkout, a text message, a voice message, a printed coupon, a touch point, a mobile device, a website, an overhead screen, a retail mobile computer, a load-to-card offer, a kiosk, a digital coupon, a scan-and-bag facility, and an email.