EXCLUSIVITY BIDDING FOR MOBILE SPONSORED CONTENT
A system for exclusivity bidding for mobile sponsored content includes one or more computers having computer readable mediums having stored thereon instructions which, when executed by one or more processors of the one or more computers, causes the system to perform the steps of (a) receiving a bid for an exclusive sponsored content item to be presented on a mobile communication facility, the bid including an amount and at least one exclusivity characteristic relating to a transaction as recorded via use of the mobile communication facility by a user thereof; and (b) matching the at least one exclusivity characteristic with the exclusive sponsored content item based at least in part on a relevancy for presentation to the mobile communication facility.
1 . A system for exclusivity bidding for mobile sponsored content, the system comprising one or more computers having computer readable mediums having stored thereon instructions which, when executed by one or more processors of the one or more computers, causes the system to perform the steps of:
(a) receiving a bid for an exclusive sponsored content item to be presented on a mobile communication facility, the bid including an amount and at least one exclusivity characteristic relating to a transaction as recorded via use of the mobile communication facility by a user thereof; and
(b) matching the at least one exclusivity characteristic with the exclusive sponsored content item based at least in part on a relevancy for presentation to the mobile communication facility.
2 . The system of claim 1 , wherein the bid is submitted as part of a competitive auction.
3 . The system of claim 1 , wherein the bid is an open bid.
4 . The system of claim 1 , wherein the relevancy is a score.
5 . The system of claim 1 , wherein the transaction is selected from the list consisting of:
(a) a purchase of one or more items;
(b) an advertisement conversion;
(c) a coupon redemption;
(d) a transfer of funds from a bank account;
(e) a placement of a purchasable item into an online shopping cart;
(f) a removal of a purchasable item from an online shopping cart;
(g) a completion of an enrollment; and
(h) a completion of a survey.
6 . The system of claim 1 , wherein the transaction occurs through the manufacturer of the mobile communication facility.
7 . The system of claim 1 , wherein the transaction occurs through an application of the operating system of the mobile communication facility.
8 . The system of claim 1 , wherein the transaction uses a credit or debit card.
9 . The system of claim 1 , wherein the transaction occurs through a carrier providing service to the mobile communication facility.
10 . A non-transitory computer-readable medium having stored thereon instructions which, when executed by one or more processors of one or more computers, causes the one or more processors to allow for exclusivity bidding for mobile sponsored content by performing the steps of:
(a) receiving a bid for an exclusive sponsored content item to be presented on a mobile communication facility, the bid including an amount and at least one exclusivity characteristic relating to a transaction as recorded via use of the mobile communication facility by a user thereof; and
(b) matching the at least one exclusivity characteristic with the exclusive sponsored content item based at least in part on a relevancy for presentation to the mobile communication facility.
11 . The computer-readable medium of claim 10 , wherein the bid is submitted as part of a competitive auction.
12 . The computer-readable medium of claim 10 , wherein the bid is an open bid.
13 . The computer-readable medium of claim 10 , wherein the relevancy is a score.
14 . The computer-readable medium of claim 10 , wherein the transaction is selected from the list consisting of:
(a) a purchase of one or more items;
(b) an advertisement conversion;
(c) a coupon redemption;
(d) a transfer of funds from a bank account;
(e) a placement of a purchasable item into an online shopping cart;
(f) a removal of a purchasable item from an online shopping cart;
(g) a completion of an enrollment; and
(h) a completion of a survey.
15 . The computer-readable medium of claim 10 , wherein the transaction occurs through the manufacturer of the mobile communication facility.
16 . The computer-readable medium of claim 10 , wherein the transaction occurs through an application of the operating system of the mobile communication facility.
17 . The computer-readable medium of claim 10 , wherein the transaction uses a credit or debit card.
18 . The computer-readable medium of claim 10 , wherein the transaction occurs through a carrier providing service to the mobile communication facility.