IP Library Granted Patent US 8,504,424
Granted Patent B2
US 8,504,424 · App. 13/525,659 · Granted Aug 6, 2013

Advertising system supporting multi-advertiser system remote advertisement posting

Inventors: James D. Bennett (Hroznetin, CZ); Christopher C. Winslade (Chicago, IL)
Assignee: Enpulz, L.L.C.
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Quick Facts
Patent No.
US 8,504,424
App. No.
13/525,659
Granted
Aug 6, 2013
Kind
B2
Abstract

A system for online sales with automatic rebate and coupon redemption provides customers making online purchases to automatically retrieve and redeem all applicable rebates and coupons during an online purchase. Purchase orders from customers are selectively fulfilled and products are shipped to the customers either by the system for online sales with automatic rebate and coupon redemption or by other merchant or manufacturer environments. The system makes purchases from merchants or manufacturers using all applicable coupons and rebates and then sells the products to the customers, passing the savings to them. The system automatically retrieves coupons and rebates for items in a shopping cart during the activity of an online purchase at an electronic mall or an online merchant site and to retrieve manufacturer's and merchant's coupons prior to an online purchasing activity for subsequent submission to an online merchant during a subsequent purchasing activity.

Claims (21)

1. A method performed by a non-seller server, the method comprising:

responding to a request from a user's computer by delivering web page data, the web page data representing visual non-sales information;

assisting a delivery of advertising post data selected from a remote, multi-seller advertising database service, the advertising post data including link data; and

wherein the web page data and at least a portion of the advertising post data are combined into a single page display via a browser on the user's computer.

2. The method of claim 1 , wherein the request comprises a user selection of an item being displayed on the user's computer.

3. The method of claim 1 , wherein the request comprises a search request.

4. The method of claim 3 , wherein the visual non-sales information comprises a search result.

5. The method of claim 1 , comprising at least supporting a vectoring of the user's computer to a third party website based on the link data.

6. The method of claim 1 , comprising charging a fee in connection with the assisting the delivery.

7. The method of claim 1 , wherein the advertising post data represents a banner ad.

8. The method of claim 1 , wherein the web page data and the at least a portion of the advertising post data are related to the request.

9. The method of claim 1 , wherein the link data comprises a link to a promotional offering.

10. The method of claim 1 , wherein the advertising post data further comprises a coupon or rebate value.

11. The method of claim 1 , wherein the link data comprises a link to product information.

12. The method of claim 1 , wherein the link data comprises a link to a manufacturer site.

13. The method of claim 1 , wherein the link data comprises a link to images.

14. The method of claim 1 , wherein assisting a delivery of advertising post data selected from a remote, multi-seller advertising database service, the advertising post data including link data comprises inserting a link to the advertising post data for rendering by the browser on the user's computer.

15. The method of claim 1 , wherein assisting a delivery of advertising post data selected from a remote, multi-seller advertising database service, the advertising post data including link data comprises:

retrieving the advertising post data from a a remote, multi-seller advertising database; and

delivering the advertising post data in the delivered web page for rendering by the browser on the user's computer to the user's computer.

16. The method of claim 1 , further comprising assisting in delivering a pop-up screen for display on the user's computer.

Assignments (8)
RELEASE OF SECURITY INTEREST Recorded Oct 26, 2020
From: JEFFERIES FINANCE LLC
To: RPX CORPORATION
Reel/Frame 054486/0422 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Apr 3, 2020
From: RPX CORPORATION
To: PAYPAL, INC.
Reel/Frame 053019/0017 →
RELEASE OF LIEN ON PATENTS Recorded Mar 20, 2020
From: JEFFERIES FINANCE LLC, AS COLLATERAL AGENT
To: RPX CORPORATION
Reel/Frame 052200/0821 →
SECURITY INTEREST Recorded Jun 29, 2018
From: RPX CORPORATION
To: JEFFERIES FINANCE LLC
Reel/Frame 046486/0433 →
RELEASE (REEL 038041 / FRAME 0001) Recorded Jan 2, 2018
From: JPMORGAN CHASE BANK, N.A.
To: RPX CORPORATION; RPX CLEARINGHOUSE LLC
Reel/Frame 044970/0030 →
SECURITY AGREEMENT Recorded Mar 9, 2016
From: RPX CORPORATION; RPX CLEARINGHOUSE LLC
To: JPMORGAN CHASE BANK, N.A., AS COLLATERAL AGENT
Reel/Frame 038041/0001 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Sep 29, 2015
From: ENPULZ, LLC
To: RPX CORPORATION
Reel/Frame 036714/0640 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jul 19, 2013
From: BENNETT, JAMES D.; WINSLADE, CHRISTOPHER C.
To: ENPULZ, L.L.C.
Reel/Frame 030831/0990 →
Continuity (25)
Continuation 13453409 · Apr 23, 2012
Continuation 13109093 · May 17, 2011
Continuation 12467557 · May 18, 2009
Continuation 09808717 · Mar 14, 2001
Continuation 13224052 · Sep 1, 2011
Continuation 09808722 · Mar 14, 2001
Continuation 13104311 · May 10, 2011
Continuation 12467664 · May 18, 2009
Continuation 09808723 · Mar 14, 2001
Continuation 09687499 · Oct 13, 2000
Continuation In Part 09547162 · Apr 11, 2000
Provisional Application 60214136 · Jun 26, 2000
Provisional Application 60214183 · Jun 26, 2000
Provisional Application 60190825 · Mar 21, 2000
Provisional Application 60213912 · Jun 26, 2000
Provisional Application 60214188 · Jun 26, 2000
Provisional Application 60130082 · Apr 19, 1999
Provisional Application 60130083 · Apr 19, 1999
Provisional Application 60130084 · Apr 19, 1999
Provisional Application 60131008 · Apr 23, 1999
Provisional Application 60144584 · Jul 19, 1999
Provisional Application 60146208 · Jul 28, 1999
Provisional Application 60147062 · Aug 4, 1999
Provisional Application 60159388 · Oct 14, 1999
Related Publication 20120253919A1 · Oct 4, 2012