METHODS AND SYSTEMS FOR PROCESSING ADVERTISEMENT INTERACTIONS FOR INTERNET ADVERTISING

1 . A computer system for processing advertisement interactions, the computer system comprising:

a processor; and

a memory coupled to the processor, the memory storing instructions to cause the processor to perform operations comprising:

serving an advertisement to an Internet-connectable device in response to an advertisement request;

receiving advertisement interaction data resulting from a user interaction with the advertisement;

determining an application to execute on the Internet-connectable device based on the advertisement interaction data; and

causing the Internet-connectable device to execute the application.

2 . The computer system of claim 1 , wherein the stored instructions further cause the processor to determine the advertisement based on device-specific data associated with the Internet-connectable device.

3 . The computer system of claim 2 , wherein device-specific data includes at least one of data identifying the Internet-connectable device and location data associated with the Internet-connectable device.

4 . The computer system of claim 1 , wherein the stored instructions further cause the processor to determine the advertisement based on user-specific data associated with a user of the Internet-connectable device.

5 . The computer system of claim 4 , wherein user-specific data includes at least one of data identifying the user, psychographic data associated with the user, and historical behavior of the user.

6 . The computer system of claim 1 , wherein a software development kit incorporated in the Internet-connectable device causes the application to execute.

7 . The computer system of claim 1 , wherein determining the application is also based on at least one of device-specific data and user-specific data.

8 . The computer system of claim 1 , wherein the application is a web browser directed to a website.

9 . The computer system of claim 1 , wherein the application is determined at the Internet-connectable device.

10 . The computer system of claim 1 , wherein the stored instructions further cause the processor to perform the operations of:

serving an additional advertisement to the Internet-connectable device in response to the advertisement request, wherein the additional advertisement is stored within the Internet-connectable device; and

causing the additional advertisement to be displayed on the Internet-connectable device in response to another advertisement request.

11 . The computer system of claim 1 , wherein at least one of user-specific data and device-specific data is transmitted to the application.

12 . The computer system of claim 11 , wherein the application is customizable based on the transmitted data.

13 . The computer system of claim 1 , wherein the stored instructions further cause the processor to perform the operation of:

serving an advertisement to the application.

14 . A method for processing advertisement interactions, the method comprising:

serving a first advertisement to an Internet-connectable device in response to an advertisement request;

receiving advertisement interaction data from a user interaction with the first advertisement;

determining an application to execute on the Internet-connectable device based on the advertisement interaction data;

causing the Internet-connectable device to execute the application; and

causing a second advertisement to be displayed within the application.

15 . The method of claim 14 , wherein the application is a web browser directed to a website.

16 . The method of claim 14 , wherein the second advertisement is determined based on at least one of advertisement interaction data, device-specific data, and user-specific data.

17 . The method of claim 14 , wherein a software development kit incorporated in the Internet-connectable device causes the application to execute.

18 . The method of claim 14 , wherein determining the application is also based on at least one of device-specific data and user-specific data.

19 . The method of claim 14 , wherein the application is customizable based on at least one of user-specific data and device-specific data.

20 . The method of claim 14 , wherein the second advertisement is provided by the Internet-connectable device.