RATING MEDIA FRAGMENTS AND USE OF RATED MEDIA FRAGMENTS
An apparatus and method for granularly rating media are disclosed herein. The method includes receiving an identification of a first fragment of the media from the media as a whole from a use. The method additionally includes receiving a rating of the first fragment of the media from the user.
1 . A method of rating media, the method comprising:
receiving, at a mobile device, an identification of a first fragment of the media from the media as a whole from a user; and
receiving, at the mobile device, a rating of the first fragment of the media from the user.
2 . The method of claim 1 , wherein the media comprises at least one of video, image, text, graphic, photograph, audio, presentation, time-varying content, and static content.
3 . The method of claim 1 , wherein the receiving of the identification of the first fragment and the receiving of the rating comprises a single step.
4 . The method of claim 1 , wherein the media comprises time-varying content and the receiving of the identification of the first fragment comprises receiving selection of at least a particular time point of the media.
5 . The method of claim 1 , wherein the media comprises static content and the receiving of the identification of the first fragment comprises receiving selection of the first fragment from among pre-determined fragment options, specification of the first fragment via an area indicator tool, or specification of a point on or near the first fragment.
6 . The method of claim 1 , wherein the rating comprises at least one of a positive rating, a negative rating, a rating on a pre-determined scale, and a freeform rating.
7 . The method of claim 1 , further comprising displaying user ratings from a plurality of users for each of the identified fragments of interest of the media.
8 . The method of claim 1 , further comprising determining a thumbnail representative of the media based on the first fragment having a highest rating from among fragments of the media from a plurality of users, the thumbnail comprising at least a portion of the first fragment.
9 . The method of claim 1 , further comprising determining at least one of a first advertisement and a placement of a second advertisement within the media based on a second fragment of the media having a higher rating from among the first fragment and the second fragment of the media from a plurality of users.
10 . A mobile device, comprising:
a display configured to display a media, a fragment identifier icon, and a rating input icon; and
a processor in communication with the display, the processor configured to receive an identification of a first fragment of the media based on a user interfacing with the fragment identifier icon and to receive a rating corresponding to the first fragment of the media based on the user interfacing with the rating input icon.
11 . The mobile device of claim 10 , wherein the media comprises at least one of video, image, text, graphic, photograph, audio, presentation, time-varying content, and static content.
12 . The mobile device of claim 10 , wherein the rating comprises at least one of a positive rating, a negative rating, a rating on a pre-determined scale, and a freeform rating.
13 . The mobile device of claim 10 , wherein the identification of the first fragment comprises identifying at least a time index value corresponding to the first fragment.
14 . The mobile device of claim 13 , wherein a storage device in communication with the processor is configured to store the time index value and the rating in association with the media.
15 . The mobile device of claim 10 , wherein the identification of the first fragment comprises identifying at least a Cartesian coordinate corresponding to the first fragment relative to a reference point on the media.
16 . The mobile device of claim 15 , wherein a storage device in communication with the processor is configured to store the Cartesian coordinate and the rating in association with the media.
17 . A non-transitory computer readable medium including instructions, when executed by a processor, causes the processor to perform operations comprising:
receiving an identification of a first fragment of a media from the media as a whole from a user; and
receiving a rating of the first fragment of the media from the user.
18 . The non-transitory computer readable medium of claim 17 , wherein the media comprises at least one of video, image, text, graphic, photograph, audio, presentation, time-varying content, and static content.
19 . The non-transitory computer readable medium of claim 17 , further comprising displaying user ratings from a plurality of users for each of the identified fragments of interest of the media.
20 . The non-transitory computer readable medium of claim 19 , further comprising:
receiving a request for a particular portion of the media using the displayed user ratings from the plurality of users; and
in response to the received request, displaying the particular portion of the media.