CREATION OF A UNIVERSAL PROFILE OF A USER BY IDENTIFYING A SAME DATUM ACROSS A PLURALITY OF USER PROFILES CORRESPONDING TO THE USER

1 . A system for identifying a same user of multiple communication devices, the system comprising one or more computers having computer readable mediums having stored thereon instructions which, when executed by one or more processors of the one or more computers, causes the system to perform the steps of:

(a) identifying a first profile associated with a user of a first communication device;

(b) identifying a second profile associated with a user of a second communication device;

(c) determining that the user of the first communication device is the same as the user of the second communication device based on identifying at least one same datum contained in the first profile and the second profile;

(d) determining that a pre-existing universal profile has not been created for the first or second profile; and

(e) associating the first and second profiles with a universal profile corresponding to the user.

2 . The system of claim 1 , wherein the first or second user profile is derived from a login by the user.

3 . The system of claim 2 , wherein the login is an application login or website login.

4 . The system of claim 1 , wherein the universal profile includes at least one of:

(a) a payment and billing history associated with the user;

(b) a duration of online interactions by the user associated with his respective communication devices;

(c) a number of online interactions by the user via his respective communication devices;

(d) a usage pattern of the respective communication devices dependent on location or time of day use thereof;

(e) a type of content accessed by the user via his respective communication devices;

(f) previous search queries entered by the user via his respective communication devices;

(g) shopping habits associated with the user;

(h) videos, music, or audio listened to or downloaded by the user;

(i) previous geographies associated with the user; and

(j) webpages visited or applications used by the user via his respective communication devices.

5 . The system of claim 4 , wherein the shopping habits are at least one of:

(a) products viewed or purchased on one of the first and second communication devices;

(b) purchase amounts of the products purchased on one of the first and second communication devices;

(c) purchase dates of the products purchased on one of the first and second communication devices; and

(d) elapsed time between a product viewing and a product purchase on one of the first and second communication devices.

6 . The system of claim 4 , wherein the system is further configured to perform the steps of:

(a) selecting a sponsored content based on a relevancy thereof with the universal profile; and

(b) transmitting the sponsored content to the second communication device for display thereon.

7 . The system of claim 6 , wherein the selection of the sponsored content is based at least on:

(a) frequency capping;

(b) cross-platform conversion tracking;

(c) retargeted advertisements;

(d) cross-platform retargeted advertisements; or

(e) brand-impact data.

8 . The system of claim 6 , wherein the relevancy is further based on a user characteristic datum associated with the user.

9 . The system of claim 7 , wherein the user characteristic datum is selected from the list consisting of:

(a) age, age-range, or birthdate;

(b) gender;

(c) race;

(d) religion;

(e) marital status;

(f) area code of the phone number assigned to one of the first and second communication devices;

(g) zip code;

(h) home address;

(i) work address;

(j) billing address;

(k) type of credit card used to pay a carrier providing service to the respective communication devices;

(l) birthplace;

(m) employer;

(n) employment position;

(o) income bracket of the user;

(p) model of one of the first and second communication devices; and

(q) operating system of one of the first and second the communication devices.

10 . The system of claim 1 , wherein the first or second communication device is a mobile or non-mobile communication device.

11 . The system of claim 1 , wherein the first and second communication devices are one of:

(a) a cellular phone;

(b) a tablet;

(c) a portable media player;

(d) a laptop or notebook computer;

(e) a television;

(f) a cable box; and

(g) a personal computer.