ADAPTING GAMING CONTENT TO A GAMING ENVIRONMENT

1 . A computer-implemented method comprising:

detecting, via one or more sensors associated with a wagering game machine, environmental input from an environment surrounding the wagering game machine;

analyzing, via one or more processors, the environmental input;

determining, via at least one of the one or more processors, a characteristic of the environment based on the analyzing of the environmental input; and

based on the characteristic, determining, via at least one of the one or more processors, content to present via an output device associated with the wagering game machine.

2 . The computer-implemented method of claim 1 ,

wherein the determining the characteristic of the environment comprises detecting a first color of a visual effect presented within a given proximity to the wagering game machine, and

wherein the determining the content to present comprises selecting a visual effect with a second color different from the first color.

3 . The computer-implemented method of claim 1 ,

wherein the determining the characteristic of the environment comprises detecting a first sound characteristic of an audio effect presented within a given proximity to the wagering game machine, and

wherein the determining the content to present comprises selecting an audio effect with a second sound characteristic different from the first sound characteristic.

4 . The computer-implemented method of claim 1 , wherein the detecting the environmental input comprises detecting presentation of additional content of an additional wagering game machine within a given distance from the wagering game machine.

5 . The computer-implemented method of claim 1 , wherein the detecting the environmental input comprises detecting a perspective of a user within the environment and presenting the content based on the perspective of the user.

6 . The computer-implemented method of claim 1 further comprising:

detecting a user-preference for a characteristic of the content, wherein the characteristic of the content is different from the characteristic of the environment; and

selecting the content based on detecting of the user-preference for the characteristic of the content.

7 . The computer-implemented method of claim 1 , wherein the determining the characteristic of the environment comprises determining that the environment has a first property, and wherein the determining the content to present comprises selecting a second property of the content that contrasts with the first property.

8 . The computer-implemented method of claim 1 , wherein the determining the characteristic of the environment comprises determining the environment has a first property, and wherein the determining the content to present comprises selecting a second property of the content that conforms with the first property.

9 . The computer-implemented method of claim 1 , wherein the content is apart from wagering game content for a wagering game presented during a wagering game session conducted via the wagering game machine.

10 . The computer-implemented method of claim 1 further comprising altering one or more of color content, sound content, attract content, a game theme, and functionality of a wagering game based on the characteristic.

11 . The computer-implemented method of claim 1 further comprising:

coordinating presentation of the content with one or more additional content presentations within a casino.

12 . The computer-implemented method of claim 1 further comprising:

constructing a map of a casino floor, wherein the map indicates a location of the wagering game machine and additional wagering game machines on the casino floor;

indicating, via the map, first information about the content to present via the output device; and

indicating, via the map, second information about additional content to concurrently present via additional output devices associated with the additional wagering game machines.

13 . One or more machine-readable storage devices having instructions stored thereon, which when executed by a set of one or more processors causes the set of one or more processors to perform operations comprising:

detecting environmental input of an environment surrounding a wagering game machine;

analyzing the environmental input;

determining a characteristic of the environment based on the analyzing of the environmental input; and

based on the characteristic, adapting presentation of content via an output device associated with the wagering game machine.

14 . The one or more machine-readable storage devices of claim 13 , wherein the operation for detecting the environmental input of the environment comprises recording additional content presented within the environment, and wherein the operation for analyzing the environmental input comprises analyzing the recording of the additional content.

15 . The one or more machine-readable storage devices of claim 13 , wherein the operation for determining the characteristic of the environment based on the analyzing of the environmental input includes operations further comprising:

detecting an identity of an object within the environment; and

determining a description of the characteristic based on the identity of the object.

16 . The one or more machine-readable storage devices of claim 13 , wherein the operation for adapting presentation of the content comprises:

querying a data store with the description of the characteristic;

detecting, from the querying, that the data store includes the content; and

selecting the content from the data store.

17 . The one or more machine-readable storage devices of claim 13 , wherein the operation for detecting the environmental input comprises an operation for detecting a presentation pattern of additional content presented from an additional device within the environment; and wherein said operation for determining content to present includes on operation comprising selecting content that conforms to the presentation pattern.

18 . A system comprising:

at least one processor; and

at least one memory device configured to store instructions which, when executed by the at least one processor, cause the system to,

detect environmental input of an environment surrounding a wagering game machine,

analyze the environmental input,

determine a characteristic of the environment based on analysis of the environmental input, and

based on the characteristic, determine content to present via an output device associated with the wagering game machine.

19 . The system of claim 18 , wherein the instruction to detect the environmental input of the environment is configured to record additional content presented within the environment, and wherein the instruction to analyze the environmental input is configured to analyze the recording of the additional content.

20 . The system of claim 18 , wherein instruction to determine the characteristic of the environment based on the analysis of the environmental input is configured to detect an identity of an object within the environment and determine a description of the characteristic based on the identity of the object.

21 . The system of claim 18 , wherein the instruction to determine the content to present comprises one or more instructions which, when executed by the at least one processor, causes the system to

query a data store with the description of the characteristic,

detect, from the querying, that the data store includes the content, and

select the content from the data store.

22 . The system of claim 18 , wherein the instruction to detect the environmental input is configured to detect a presentation pattern of additional content presented from an additional device within the environment; and wherein said instruction to determine content to present is configured to select content that conforms to the presentation pattern.

23 . An apparatus comprising:

at least one input device configured to receive an indication of a wager to play a wagering game;

at least one display device configured to display the wagering game;

at least one processor; and

at least one memory device configured to store instructions which, when executed by the at least one processor, cause the apparatus to

detect environmental input of an environment for a wagering game venue,

analyze the environmental input,

determine a first characteristic of first content presented within the environment based on analysis of the environmental input, and

based on the first characteristic, determine a second characteristic to present via second content, wherein the second content is configured for presentation via an output device within the wagering game venue, and wherein the second characteristic contrasts with the first characteristic.

24 . The apparatus of claim 23 , wherein the first characteristic is one or more of a first color and a first sound and wherein the second characteristic is one or more of a second color different from the first color and a second sound different from the first sound.

25 . An apparatus comprising:

means for detecting environmental input from an environment surrounding a wagering game machine;

means for analyzing the environmental input;

means for determining a first characteristic of first content presented within the environment based on analysis of the environmental input, and

based on the first characteristic, determining a second characteristic to present via second content, wherein the second content is configured for presentation via an output device associated with the wagering game machine, and wherein the second characteristic conforms to the first characteristic

26 . The apparatus of claim 25 , wherein the first characteristic is a presentation pattern of the first content and wherein the second content includes a timing pattern for presentation of the second content that coordinates with the presentation pattern.