System and method to determine the validity of an interaction on a network

1. A computer implemented method for determining validity of web-based interactions, comprising:

accessing web-based interaction data relating to a web-based interaction, the web-based interaction data comprising aggregate measure data that comprises a number of unique queries per web-based session;

ignoring or blocking the web-based interaction based on the aggregate measure data; and

determining the validity of the web-based interaction based on the aggregate measure data.

2. The method of claim 1 , further comprising: automatically adjusting an account of a web-based advertiser by reducing or removing a cost of the web-based interaction based on the aggregate measure data.

3. The method of claim 1 , where the aggregate data further comprises Internet click data.

4. The method of claim 1 , where the aggregate data further comprises Internet search result data.

5. The method of claim 1 , where the aggregate data further comprises Internet advertiser data.

6. The method of claim 1 , where the aggregate data further comprises data related to the web-based interaction's source Internet IP address.

7. The method of claim 1 , where the web-based interaction data further comprises Internet click data and search result data.

8. A computer implemented method for monitoring and handling web-based interactions, comprising:

accessing web-based interaction data relating to a web-based interaction, the web-based interaction data comprising a number of unique queries per web-based session; and

ignoring or blocking the web-based interaction based on the web-based interaction data.

9. The method of claim 8 , where the handling of the web-based interaction comprises automatically adjusting an account of a web-based advertiser by reducing or removing a cost of the web-based interaction.

10. The method of claim 8 , where the web-based interaction data further comprises Internet click data.

11. The method of claim 8 , where the web-based interaction data further comprises Internet search result data.

12. The method of claim 8 , where the web-based interaction data further comprises Internet advertiser data.

13. The method of claim 8 , where the web-based interaction data further comprises data related to the web-based interactions' respective source Internet IP addresses.

14. The method of claim 8 , where the web-based interaction data further comprises Internet click data and search result data.

15. A computer implemented method for determining validity of web-based interactions, comprising:

accessing aggregate measure data relating to a web-based interaction, the aggregate measure data comprising a number of unique actions per web-based session;

automatically adjusting an account of a web-based advertiser by reducing or removing a cost of the web-based interaction based on the number of unique actions per web-based session; and

determining the validity of the web-based interaction based on the number of unique actions per web-based session.

16. The method of claim 15 , further comprising: ignoring or blocking the web-based interaction based on the number of unique actions per web-based session.

17. The method of claim 15 , where the unique actions per web-based session include unique clicks per web-based session.

18. The method of claim 15 , where the unique actions per web-based session include unique queries per web-based session.

19. The method of claim 15 , where the unique actions per web-based session include unique responses and requests per web-based session.

20. The method of claim 15 , where the unique actions per web-based session include unique clicks and queries per web-based session.