METHOD AND APPARATUS FOR PROVIDING RECALL NOTIFICATIONS TO CUSTOMERS
A method and apparatus for providing targeted recall notifications are provided herein. During operation the system will determine a probability of a customer actually having purchased a recalled product. A notification of the recall will then be sent to the customer based on this probability, even if no direct evidence exists that the customer actually purchased the product. Because recall notifications will be provided to customers based on their probability of purchasing a recalled product, customers will be more likely to receive a recall notification on a product that they purchased.
1 . A method for providing recall notifications to a customer, the method comprising the steps of:
receiving customer-preference information via a communications interface;
based on the customer-preference information, determining that the customer may have purchased a recalled item; and
providing a recall notification to the customer when the customer may have purchased the recalled item.
2 . The method of claim 1 wherein the step of receiving the customer-preference information comprises the step of receiving an electronic shopping list from a device carried by the customer.
3 . The method of claim 1 further comprising the step of:
additionally receiving customer-preference information via a database containing customer-preference information.
4 . The method of claim 3 wherein the database containing customer-preference information comprises:
past products purchased by the customer and their time/date of purchase;
products contained in the customer's current or past shopping lists; and/or
products contained in inquiries made by the customer.
5 . The method of claim 4 wherein the step of determining that the customer may have purchased the recalled item comprises the step of analyzing the database containing present and past customer-preference information to determine if an identified loyalty customer demonstrates a periodicity in purchases of the recalled item.
6 . The method of claim 3 wherein the step of determining that the customer may have purchased the recalled item comprises the step of determining that a product has been purchased by the user that is similar to the recalled item.
7 . The method of claim 1 wherein the step of determining that the customer may have purchased the recalled item comprises the step of determining if a recalled “brand” of product is contained within the customer-preference information.
8 . The method of claim 1 wherein the step of determining that the customer may have purchased the recalled item comprises the step determining if the item has been included on an unidentified customer's shopping list, and that the item is similar, but not identical to a recalled product.
9 . The method of claim 1 wherein the step of providing the recall notification to the customer comprises the step of wirelessly transmitting an advertisement to a customer's smartphone.
10 . The method of claim 1 wherein the step of providing the recall notification to the customer comprises the step of wirelessly transmitting an advertisement to the customer.
11 . The method of claim 1 wherein the step of providing the recall notification to the customer comprises the step of sending an email, mail, and/or a text message to the customer.
12 . A method for providing recall notifications to a customer, the method comprising the steps of:
receiving customer-preference information from the customer via a communications interface;
determining additional customer-preference information about the customer by accessing a database containing past customer-preference information;
based on the customer-preference information received from the customer, and the customer-preference information accessed from the database, determining that the customer may have purchased a recalled item; and
wirelessly providing a recall notification to the customer when the customer may have purchased the recalled item.
13 . An apparatus for providing recall notifications to a customer, the apparatus comprising:
a communications interface receiving customer-preference information;
a processor determining that the customer may have purchased a recalled item based on the customer-preference information; and
the communications interface providing a recall notification to the customer when the customer may have purchased the recalled item.
14 . The apparatus of claim 12 wherein the customer-preference information comprises an electronic shopping list from a device carried by the customer.
15 . The apparatus of claim 12 wherein the customer-preference information comprises information contained within a database.