ENHANCING TARGETED ADVERTISING IN A HOME NETWORK GATEWAY DEVICE
Advanced set top devices are beginning to merge with home network gateway devices and will soon become the major single entry point into the home. A growing trend and implementation of home gateways is to provide a centralized data entrance point to end user home. Behavioral information may be compiled from each individual device in the home network, and the home network gateway device determines advertisements to insert specifically to each device based on the entirety of the behavioral information compiled from within the home network. The advertisements provided to individual users within the home network may be determined by the home network gateway device, transparent to entities outside the home network. For example, a headend that delivers content to a home network may not know how many devices are connected to a home network gateway device, the type of devices connected, or which devices are receiving content.
1 . A method for client side control of content delivery through a home network gateway device, the method comprising:
receiving media content from a content delivery network at the home network gateway device that provides a centralized data entrance point to a home network, the home network comprising a plurality of individual devices in a local network linked to the home network gateway device;
compiling, in an advertisement decision manager (ADM) localized within the home network, behavioral information associated with at least one of the plurality of devices in the local network;
attributing, by the advertisement decision manager (ADM) localized within the home network, at least one behavior to at least one of the plurality of devices in the local network based on the compiled behavioral information,
wherein the at least one behavior attributed to at least one of the plurality of devices in the local network is transparent to the content delivery network that delivers media content to the home network; and
determining, by the advertisement decision manager (ADM) localized within the home network, which advertisements to insert for the at least one of the plurality of devices in the local network based on the at least one behavior attributed to the respective device.
2 . The method of claim 1 , wherein the home network gateway device learns and compiles behaviors for an entire home network and can attribute specific behaviors to specific devices linked through the home network gateway device.
3 . The method of claim 1 , wherein the client side of content delivery controls advertisement selection for individual devices within the home network.
4 . The method of claim 1 , wherein a content delivery entity has knowledge of one or more contents delivered to the home network, but does not have knowledge of which advertisements are inserted, into the one or more contents, for the at least one of the plurality of devices within the home network.
5 . The method of claim 1 , wherein a headend delivers content to the home network without knowledge of how advertisements are distributed to the individual devices on the home network.
6 . The method of claim 1 , wherein the at least one behavior attributed to the at least one of the plurality of devices is user-centric, such that if a user is associated with more than one device in the home network, the at least one user-centric behavior is attributed to multiple devices associated with the user.
7 . The method of claim 1 , wherein at least one of the plurality of devices is a mobile device and the advertisement decision manager compiles information from the mobile device when the mobile device is in range of the home network, and the mobile device stores behavioral data that is earned when not in range.
8 . The method of claim 1 , wherein behavioral information compiled and analyzed is based on a real-time consumption of data on the at least one of the plurality of devices for a period of time, such that the at least one behavior attributed to the at least one of the plurality of devices is session based.
9 . The method of claim 1 , wherein the content delivery network delivers multiple advertisements to a home network gateway, and the home network gateway device is responsible to determine whether to deliver advertisements to one or more of the devices in the local network, and, if delivering, which advertisement to provide to the at least one of the plurality of devices.
10 . A home network gateway device comprising:
at least one input/output port configured to:
communicate with a plurality of data communication devices in a home network, wherein the home network gateway device provides a centralized input point for receiving cable services from a headend, and
in response to a request for behavioral information, receive responses from one or more of the plurality of data communication devices connected to the home network gateway device; and
an advertisement decision manager configured to:
compile consumer behavioral information from the one or more of the plurality of data communication devices in the home network to which the home network gateway device is connected;
store the consumer behavioral information specific to each of the plurality of data communication devices; and
identify targeted ad opportunities on streams being sent through the home network gateway device to the one or more of the plurality of data communication devices.
11 . The home network gateway device of claim 10 , wherein the home network gateway device has access to identify which of the plurality of data communication devices are requesting or receiving content from the home network gateway device at any given time.
12 . The home network gateway device of claim 10 , wherein based on the compiled behavioral information, and depending on the advertisements that are available, the home network gateway device selects advertisements at suitable times for the at least one of the plurality of devices within the home network.
13 . The home network gateway device of claim 10 , wherein the home network gateway device has access real-time to compile behavior information from a subset of home devices to which it communicates via the home network.
14 . The home network gateway device of claim 10 , wherein the advertisement decision manager is able to recognize device connections made to the home network gateway device on which the advertisement decision manager resides.
15 . The home network gateway device of claim 10 , wherein the home network gateway device is a central storage repository within the home network for storing content.
16 . The home network gateway device of claim 10 , wherein the home network gateway device comprising the advertisement decision manager is responsible to target advertisements to the at least one of the plurality of devices to which the home network gateway device streams content.
17 . The home network gateway device of claim 10 , wherein devices in the home network initiate a provision of behavioral information to the advertisement decision manager.
18 . The home network gateway device of claim 10 , wherein the home network gateway device serves as a central hub for at least one home device connecting over a Wi-Fi network, wherein the home network gateway device is configured to connect a residential building's local area network (LAN) to a wide area network (WAN) outside a residence.
19 . The home network gateway device of claim 10 , wherein types of behavioral information that may be compiled includes at least one of a set top box (STB) viewing history and behavior, browsing history, phone call history calling history/timing, GPS location info, location history, and mobile device availability times.
20 . The home network gateway device of claim 10 , wherein a content from which behavioral information is identified includes at least one of content being watched, content that has been recorded, or content that is scheduled.
21 . The home network gateway device of claim 10 , wherein the home network gateway device is connectable to a mobile device that transitions from outside the home network to inside the home network, wherein at least one of stored or real-time mobile device information can be requested from the home network gateway device while the mobile device is in range of the home network.
22 . The home network gateway device of claim 10 , wherein a data communication device is a device capable of at least one of transmitting video, receiving video, transmitting data, receiving data, transmitting voice, or receiving voice.
23 . The home network gateway device of claim 10 , wherein a data communication device is at least one of a set-top box, a smartphone, a tablet computer, a netbook computer, a laptop computer, a tablet, a personal computer, a mobile device, a complex event processing device, or a gaming system.
24 . A computer-readable storage medium having stored thereon instructions that, when executed, cause a processor to:
receive media content from a content delivery network at a home network gateway device that provides a centralized data entrance point to a home network, the home network comprising;
compile behavioral information associated with a plurality of devices in the home network, wherein the home network comprises a plurality of individual devices in a local network linked to the home network gateway device;
attribute at least one behavior to at least one of the plurality of devices in the home network based on the compiled behavioral information,
wherein the at least one behavior attributed to individual devices in the plurality of devices in the home network is transparent to the content delivery network that delivers the media content to the home network;
determine which advertisements to insert for the at least one of the plurality of devices in the local network based on the at least one behavior attributed to the respective device.