CONTENT PRESENTATION METHOD AND PROGRAM

1 . A content presentation method comprising:

obtaining behavior history information of a user;

determining a frequency for generating content based on the behavior history information and generating the content at the determined frequency, the content being for interaction with the user made by a device; and

presenting the generated content to the user by distributing the generated content.

2 . The content presentation method according to claim 1 ,

wherein the determining further includes

determining a type of the content to be generated based on the behavior history information and generating the content of the determined type.

3 . The content presentation method according to claim 1 ,

wherein, in the presenting, a view request for the content from the user is accepted and the content is presented to the user according to the view request accepted,

in the obtaining, information including a frequency of the view request accepted in the presenting is obtained as the behavior history information, and

in the determining, the content is generated at a lower frequency as the frequency of the view request in the behavior history information is lower, or the content is generated at a higher frequency as the frequency of the view request in the behavior history information is higher.

4 . The content presentation method according to claim 3 ,

wherein in the obtaining, information for identifying a first time period is obtained as the behavior history information, the first time period being a time period in which the frequency of the view request accepted in the presenting is smaller than a first threshold, and

in the determining, the content in the first time period identified from the behavior history information is generated at a frequency lower than a frequency for generating the content in a time period other than the first time period.

5 . The content presentation method according to claim 3 ,

wherein the type of the content includes a first type indicating content including an inquiry to the user and a second type different from the first type, and

in the determining, the content of the second type is generated at a lower frequency as the frequency of the view request in the behavior history information is lower, or the content of the second type is generated at a higher frequency as the frequency of the view request in the behavior history information is higher.

6 . The content presentation method according to claim 1 ,

wherein in the obtaining, information including a frequency of an operation of the device by the user is obtained as the behavior history information, the information being defined based on a history of the operation by the user, and

in the determining, the content is generated at a lower frequency as the frequency of the operation in the behavior history information is lower, or the content is generated at a higher frequency as the frequency of the operation in the behavior history information is higher.

7 . The content presentation method according to claim 6 ,

wherein in the obtaining, information for identifying a second time period, in which the frequency of the operation of the device by the user is lower than a second threshold, is obtained as the behavior history information, the information being defined based on the history of the operation by the user, and

in the determining, the content is generated in the second time period identified from the behavior history information at a frequency lower than a frequency for generating the content in a time period other than the second time period.

8 . The content presentation method according to claim 6 ,

wherein the type of the content includes a first type indicating content including an inquiry to the user and a second type different from the first type, and

in the determining, the content of the first type is generated at a lower frequency as the frequency of the operation in the behavior history information is lower, or the content of the first type is generated at a higher frequency as the frequency of the operation in the behavior history information is higher.

9 . The content presentation method according to claim 1 ,

wherein in the obtaining, information including position information of the user is obtained as the behavior history information, and

in the determining, when the position of the user identified from the behavior history information is not in a region that is set preliminarily, the content is generated at a lower frequency than when the position of the user is in the region.

10 . A non-transitory computer-readable recording medium, the recording medium having a computer program recorded thereon for causing the computer to execute the content presentation method according to claim 1 .