IP Library Granted Patent US 9,100,286
Granted Patent B2
US 9,100,286 · App. 14/622,204 · Granted Aug 4, 2015

System for tracking diffusion

Inventors: Daniel Gray Goldstein (New York, NY); Sharad Goel (New York, NY); Duncan James Watts (New York, NY)
Assignee: Yahoo! Inc.
H04L43/04G06F17/30887H04L67/02
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Quick Facts
Patent No.
US 9,100,286
App. No.
14/622,204
Granted
Aug 4, 2015
Kind
B2
Abstract

A tracking system comprising a non-transitory computer readable storage medium having stored therein data representing instructions executable by a programmed processor for monitoring a database is provided. The storage medium includes instructions for storing a plurality of link identifiers in a database, each link identifier associated with a content address identifier and instructions for receiving a current shortened content address with an appended link identifier from a requesting user. The storage medium further includes instructions for determining a requested content address identifier associated with the current shortened content address and instructions for determining if the tracking system has previously received any previous shortened content address associated with the requested content address identifier from the requesting user. The storage medium also includes instructions for creating a new link identifier for the requesting user only when the tracking system has not previously received any previous shortened content address associated with the requested content address identifier from the requesting user.

Claims (41)

1. A tracking system comprising a non-transitory computer readable storage medium having stored therein data representing instructions executable by a programmed processor for monitoring a database, the storage medium comprising:

instructions for storing a plurality of link identifiers in a database, each link identifier associated with a content address identifier;

instructions for receiving a current shortened content address with an appended link identifier from a requesting user;

instructions for determining a requested content address identifier associated with the current shortened content address;

instructions for determining if the tracking system has previously received any previous shortened content address associated with the requested content address identifier from the requesting user; and

instructions for creating a new link identifier for the requesting user only when the tracking system has not previously received any previous shortened content address associated with the requested content address identifier from the requesting user.

2. The tracking system of claim 1 , further comprising:

instructions for generating a new shortened content address identifier using the new link identifier and providing content associated with the content address identifier using the new shortened content address when the tracking system has not previously received a previous shortened content address associated with the requested content address identifier from the requesting user; and

instructions for providing content associated with the content address identifier using the previous shortened content address when the tracking system has previously received the previous shortened content address associated with the requested content address identifier from the requesting user.

3. The tracking system of claim 2 , where the instructions for providing content associated with the content address identifier using the previous shortened content address identifier further comprises instructions for providing content associated with the content address identifier using the current shortened content address identifier when the previous shortened content address is the current shortened content address.

4. The tracking system of claim 1 , where each shortened content address associated with the requested content address identifier includes the same shortened content address base and a unique link identifier.

5. The tracking system of claim 1 , where the shortened content address is a uniform resource locator address for a web page.

6. The tracking system of claim 1 , where the content address identifier associated with the current shortened content address is determined by searching a database for the appended link identifier.

7. The tracking system of claim 1 , where the new link identifier is a randomly generated string of characters.

8. A computer-implemented method of tracking diffusion, the method comprising:

storing a plurality of link identifiers in a database, each link identifier associated with a content address identifier;

receiving a current shortened content address with an appended link identifier from a requesting user;

determining a requested content address identifier associated with the current shortened content address;

determining if the tracking system has previously received any previous shortened content address associated with the requested content address identifier from the requesting user; and

creating a new link identifier for the requesting user only when the tracking system has not previously received any previous shortened content address associated with the requested content address identifier from the requesting user.

9. The method of claim 8 , further comprising:

generating a new shortened content address identifier using the new link identifier and providing content associated with the content address identifier using the new shortened content address when the tracking system has not previously received a previous shortened content address associated with the requested content address identifier from the requesting user; and

providing content associated with the content address identifier using the previous shortened content address when the tracking system has previously received the previous shortened content address associated with the requested content address identifier from the requesting user.

10. The method of claim 9 , where providing content associated with the content address identifier using the previous shortened content address identifier further comprises providing content associated with the content address identifier using the current shortened content address identifier when the previous shortened content address is the current shortened content address.

11. The method of claim 8 , where each shortened content address associated with the requested content address identifier includes the same shortened content address base and a unique link identifier.

12. The method of claim 8 , where the shortened content address is a uniform resource locator address for a web page.

13. The method of claim 8 , where the content address identifier associated with the current shortened content address is determined by searching a database for the appended link identifier.

14. The method of claim 8 , where the new link identifier is a randomly generated string of characters.

15. A system for tracking diffusion, the system comprising:

a means for storing a plurality of link identifiers in a database, each link identifier associated with a content address identifier;

a means for receiving a current shortened content address with an appended link identifier from a requesting user;

a means for determining a requested content address identifier associated with the current shortened content address;

a means for determining if the tracking system has previously received any previous shortened content address associated with the requested content address identifier from the requesting user; and

a means for creating a new link identifier for the requesting user only when the tracking system has not previously received any previous shortened content address associated with the requested content address identifier from the requesting user.

16. The system of claim 15 , further comprising:

a means for generating a new shortened content address identifier using the new link identifier and providing content associated with the content address identifier using the new shortened content address when the tracking system has not previously received a previous shortened content address associated with the requested content address identifier from the requesting user; and

a means for providing content associated with the content address identifier using the previous shortened content address when the tracking system has previously received the previous shortened content address associated with the requested content address identifier from the requesting user.

17. The system of claim 16 , where providing content associated with the content address identifier using the previous shortened content address identifier further comprises providing content associated with the content address identifier using the current shortened content address identifier when the previous shortened content address is the current shortened content address.

18. The system of claim 15 , where each shortened content address associated with the requested content address identifier includes the same shortened content address base and a unique link identifier.

19. The system of claim 15 , where the shortened content address is a uniform resource locator address for a web page.

20. The system of claim 15 , where the content address identifier associated with the current shortened content address is determined by searching a database for the appended link identifier.

Assignments (8)
CORRECTIVE ASSIGNMENT TO CORRECT THE THE ASSIGNOR NAME PREVIOUSLY RECORDED AT REEL: 052853 FRAME: 0153. ASSIGNOR(S) HEREBY CONFIRMS THE ASSIGNMENT. Recorded Mar 29, 2021
From: R2 SOLUTIONS LLC
To: STARBOARD VALUE INTERMEDIATE FUND LP, AS COLLATERAL AGENT
Reel/Frame 056832/0001 →
CORRECTIVE ASSIGNMENT TO CORRECT THE ASSIGNEE NAME PREVIOUSLY RECORDED ON REEL 053654 FRAME 0254. ASSIGNOR(S) HEREBY CONFIRMS THE RELEASE OF SECURITY INTEREST GRANTED PURSUANT TO THE PATENT SECURITY AGREEMENT PREVIOUSLY RECORDED. Recorded Dec 30, 2020
From: STARBOARD VALUE INTERMEDIATE FUND LP
To: R2 SOLUTIONS LLC
Reel/Frame 054981/0377 →
RELEASE OF SECURITY INTEREST IN PATENTS Recorded Jul 8, 2020
From: STARBOARD VALUE INTERMEDIATE FUND LP
To: ACACIA RESEARCH GROUP LLC; AMERICAN VEHICULAR SCIENCES LLC; BONUTTI SKELETAL INNOVATIONS LLC; CELLULAR COMMUNICATIONS EQUIPMENT LLC; INNOVATIVE DISPLAY TECHNOLOGIES LLC; LIFEPORT SCIENCES LLC; LIMESTONE MEMORY SYSTEMS LLC; MOBILE ENHANCEMENT SOLUTIONS LLC; MONARCH NETWORKING SOLUTIONS LLC; NEXUS DISPLAY TECHNOLOGIES LLC; PARTHENON UNIFIED MEMORY ARCHITECTURE LLC; R2 SOLUTIONS LLC; SAINT LAWRENCE COMMUNICATIONS LLC; STINGRAY IP SOLUTIONS LLC; SUPER INTERCONNECT TECHNOLOGIES LLC; TELECONFERENCE SYSTEMS LLC; UNIFICATION TECHNOLOGIES LLC
Reel/Frame 053654/0254 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jun 25, 2020
From: EXCALIBUR IP, LLC
To: R2 SOLUTIONS LLC
Reel/Frame 053459/0059 →
PATENT SECURITY AGREEMENT Recorded Jun 5, 2020
From: ACACIA RESEARCH GROUP LLC; AMERICAN VEHICULAR SCIENCES LLC; BONUTTI SKELETAL INNOVATIONS LLC; CELLULAR COMMUNICATIONS EQUIPMENT LLC; INNOVATIVE DISPLAY TECHNOLOGIES LLC; LIFEPORT SCIENCES LLC; LIMESTONE MEMORY SYSTEMS LLC; MERTON ACQUISITION HOLDCO LLC; MOBILE ENHANCEMENT SOLUTIONS LLC; MONARCH NETWORKING SOLUTIONS LLC; NEXUS DISPLAY TECHNOLOGIES LLC; PARTHENON UNIFIED MEMORY ARCHITECTURE LLC; R2 SOLUTIONS LLC; SAINT LAWRENCE COMMUNICATIONS LLC; STINGRAY IP SOLUTIONS LLC; SUPER INTERCONNECT TECHNOLOGIES LLC; TELECONFERENCE SYSTEMS LLC; UNIFICATION TECHNOLOGIES LLC
To: STARBOARD VALUE INTERMEDIATE FUND LP, AS COLLATERAL AGENT
Reel/Frame 052853/0153 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jun 3, 2016
From: YAHOO! INC.
To: EXCALIBUR IP, LLC
Reel/Frame 038950/0592 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jun 1, 2016
From: EXCALIBUR IP, LLC
To: YAHOO! INC.
Reel/Frame 038951/0295 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Apr 18, 2016
From: YAHOO! INC.
To: EXCALIBUR IP, LLC
Reel/Frame 038383/0466 →
Continuity (2)
Division 13408510 · Feb 29, 2012
Related Publication 20150156088A1 · Jun 4, 2015