Virtual billboard display on a mobile device
A method, system, and apparatus are directed to providing advertising information to a mobile device over a network. A request is received from the mobile device. The request may comprise a query, geo-location information, and/or a user preference. If the request comprises the query, a search result is generated based on a search for the received query and/or the received geo-location information. At least one virtual billboard is determined, wherein the at least one virtual billboard is in proximity with a first geo-location identified by the received geo-location information and/or a second geo-location associated with the search result. The virtual billboard may also be based on a type of the virtual billboard, a time, a user preference (criterion), and/or a keyword included in the query. The virtual billboard is provided to the mobile device. An advertising usage is recorded for the provided virtual billboard.
1. A method comprising:
receiving, at a computing device, a request from a mobile device over a network;
determining, via the computing device, whether the request includes one or more of a search query and geo-location information;
when it is determined that the request only comprises the search query and excludes the geo-location information:
generating a search result based on the search query;
parsing the search results to determine a first geo-location;
determining at least one virtual billboard associated with a location that is in proximity with the first geo-location derived from the search result; and
communicating the at least one virtual billboard to the mobile device; and
when it is determined that the request only comprises the geo-location information identifying a second geo-location and the search query:
generating a further search result based on the query and the received geo-location information identifying the second geo-location;
parsing the further search results to determine a third geo-location;
determining one or more virtual billboards associated with locations that are in proximity with the second geo-location and the third geo-location; and
communicating the one or more virtual billboards to the mobile device.
2. The method of claim 1 , wherein the geo-location information comprises global positioning system data.
3. The method of claim 1 , further comprising: recording an advertising usage for the provided at least one virtual billboard.
4. The method of claim 1 , further comprising: receiving traffic information for the first geo-location;
generating a price for the at least one virtual billboard based on the received traffic information;
offering the at least one virtual billboard for purchase based on the price; and
receiving a purchase of a right to associate an advertisement with the at least one virtual billboard, before providing the at least one virtual billboard to the mobile device.
5. The method of claim 1 , further comprising:
prioritizing the at least one virtual billboard based on a proximity between each location of each of the at least one virtual billboard and the geo-location information.
6. The method of claim 1 , further comprising:
selecting the at least one virtual billboard based on a preference of a user associated with the mobile device.
7. A non-transitory computer-readable storage medium tangibly encoded with computer-executable instructions, that when executed by a processor associated with a computing device, performs a method comprising:
receiving a request from a mobile device over a network;
determining whether the request includes one or more of a search query and geo-location information;
when it is determined that the request only comprises the search query and excludes the geo-location information:
generating a search result based on the search query;
parsing the search results to determine a first geo-location;
determining at least one virtual billboard associated with a location that is in proximity with the first geo-location derived from the search result; and
communicating the at least one virtual billboard to the mobile device; and
when it is determined that the request only comprises the geo-location information identifying a second geo-location and the search query:
generating a further search result based on the query and the received geo-location information identifying the second geo-location;
parsing the further search results to determine a third geo-location;
determining one or more virtual billboards associated with locations that are in proximity with the second geo-location and the third geo-location; and
communicating the one or more virtual billboards to the mobile device.
8. The non-transitory computer-readable storage medium of claim 7 , wherein the geo-location information comprises global positioning system data.
9. The non-transitory computer-readable storage medium of claim 7 , further comprising:
recording an advertising usage for the provided at least one virtual billboard.
10. The non-transitory computer-readable storage medium of claim 7 , further comprising:
receiving traffic information for the first geo-location;
generating a price for the at least one virtual billboard based on the received traffic information;
offering the at least one virtual billboard for purchase based on the price; and
receiving a purchase of a right to associate an advertisement with the at least one virtual billboard, before providing the at least one virtual billboard to the mobile device.
11. The non-transitory computer-readable storage medium of claim 7 , further comprising:
prioritizing the at least one virtual billboard based on a proximity between each location of each of the at least one virtual billboard and the geo-location information.
12. The non-transitory computer-readable storage medium of claim 7 , further comprising:
selecting the at least one virtual billboard based on a preference of a user associated with the mobile device.
13. The computing device of claim 7 , further comprising:
recording logic executed by the processor for recording an advertising usage for the provided at least one virtual billboard.
14. The computing device of claim 7 , further comprising:
receiving traffic information for the first geo-location;
generating logic executed by the processor for generating a price for the at least one virtual billboard based on the received traffic information;
communicating logic executed by the processor for offering the at least one virtual billboard for purchase based on the price; and
receiving logic executed by the processor for receiving a purchase of a right to associate an advertisement with the at least one virtual billboard, before providing the at least one virtual billboard to the mobile device.
15. The computing device of claim 7 , further comprising:
ordering logic executed by the processor for prioritizing the at least one virtual billboard based on a proximity between each location of each of the at least one virtual billboard and the geo-location information.
16. The computing device of claim 7 , further comprising:
selection logic executed by the processor for selecting the at least one virtual billboard based on a preference of a user associated with the mobile device.
17. A computing device comprising:
a processor;
a non-transitory computer-readable storage medium for tangibly storing thereon program logic for execution by the processor, the program logic comprising:
receiving logic executed by the processor for receiving a request from a mobile device over a network;
determining logic executed by the processor for determining whether the request includes one or more of a search query and geo-location information;
when it is determined that the request only comprises the search query and excludes the geo-location information:
generating logic executed by the processor for generating a search result based on the search query;
parsing logic executed by the processor for parsing the search results to determine a first geo-location;
determining logic executed by the processor for determining at least one virtual billboard associated with a location that is in proximity with the first geo-location derived from the search result; and
communication logic executed by the processor for communicating the at least one virtual billboard to the mobile device; and
when it is determined that the request only comprises the geo-location information identifying a second geo-location and the search query:
generating logic executed by the processor for generating a further search result based on the query and the received geo-location information identifying the second geo-location;
parsing logic executed by the processor for parsing the further search results to determine a third geo-location;
determination logic executed by the processor for determining one or more virtual billboards associated with locations that are in proximity with the second geo-location and the third geo-location; and
communication logic executed by the processor for communicating the one or more virtual billboards to the mobile device.