INSERTION OF AD-SONG ADVERTISEMENTS
A media programming log is evaluated, and a determination is made that the media programming log includes an ad song scheduled for broadcast within a proximity threshold of a commercial set. The ad song is associated with an advertiser. An evaluation of spot inventory associated with the commercial set is performed, and a determination is made that at least one spot in the commercial set can be used for insertion of an ad-song advertisement. The ad-song advertisement contains at least a portion of a version of the ad song. The ad-song advertisement can then be inserted into at least one spot of a broadcast log, which can be delivered to an audio server for broadcast.
1 . A method for use in an automated media scheduling system, the method comprising:
performing a first evaluation of a media programming log, by executing a program instruction in a data processing apparatus;
determining, based on the first evaluation, that an ad song associated with an advertiser is scheduled for broadcast within a proximity threshold of a commercial set, by executing a program instruction in a data processing apparatus;
performing a second evaluation of a spot inventory associated with the commercial set, by executing a program instruction in a data processing apparatus;
determining, based at least in part on the second evaluation, that at least one spot in the commercial set can be used for insertion of an ad-song advertisement containing at least a portion of a version of the ad song in response to evaluating the spot inventory, wherein the ad-song advertisement is associated with the advertiser, by executing a program instruction in a data processing apparatus;
inserting the ad-song advertisement in the at least one spot of a broadcast log; and
delivering the broadcast log to an audio server.
2 . The method of claim 1 , wherein determining that at least one spot in the commercial set is available to be used for insertion of the ad-song advertisement includes:
determining, based on the second evaluation, that a previously scheduled advertisement associated with the advertiser is available to be replaced by the ad-song advertisement, by executing a program instruction in a data processing apparatus; and
wherein inserting the ad-song advertisement includes removing the previously scheduled advertisement from the at least one spot, by executing a program instruction in a data processing apparatus.
3 . The method of claim 1 , wherein determining that at least one spot in the commercial set is available to be used for insertion of the ad-song advertisement includes:
determining, based on the second evaluation, that an unscheduled spot is available for placement of the ad-song advertisement, by executing a program instruction in a data processing apparatus.
4 . The method of claim 1 , further comprising:
transmitting a notification to a traffic system, the notification including information indicating that the ad-song advertisement has been inserted, by executing a program instruction in a data processing apparatus.
5 . The method of claim 1 , wherein determining that at least one spot in the commercial set is available to be used for insertion of the ad-song advertisement includes:
determining, based on the second evaluation, that a previously scheduled advertisement associated with a different advertiser can be replaced by the ad-song advertisement, by executing a program instruction in a data processing apparatus;
substituting the ad-song advertisement for the previously scheduled advertisement, by executing a program instruction in a data processing apparatus; and
attempting to reschedule the previously scheduled advertisement, by executing a program instruction in a data processing apparatus.
6 . The method of claim 1 , further comprising:
storing an ad-song tag in metadata associated with the ad song, by executing a program instruction in a data processing apparatus; and
wherein the first evaluation of the media programming log is based, at least in part, on evaluating the ad-song tag, by executing a program instruction in a data processing apparatus.
7 . The method of claim 1 , further comprising:
storing an ad-song advertisement tag in metadata associated with the ad-song advertisement, by executing a program instruction in a data processing apparatus; and
wherein the second evaluation of the media programming log is based, at least in part, on evaluating the ad-song advertisement tag.
8 . The method of claim 1 , further comprising:
performing the operations of claim 1 for both a terrestrial broadcast and an on-line broadcast.
9 . The method of claim 1 , further comprising:
performing the operations of claim 1 after content ingest and traffic load processes.
10 . An automated media scheduling system comprising:
a processing device including a processor and associated memory, the processing device configured to implement a database server;
at least one processing device including a processor and associated memory configured to implement a traffic system, the traffic system coupled to the database server, and configured to provide to the database server with information about advertiser orders;
the database server configured to:
perform a first evaluation of a media programming log based at least in part on the information about advertiser orders;
determine, based on the first evaluation, that an ad song associated with an advertiser is scheduled for broadcast within a proximity threshold of a commercial set;
perform a second evaluation of a spot inventory associated with the commercial set;
determine, based at least in part on the second evaluation, that at least one spot in the commercial set can be used for insertion of an ad-song advertisement containing at least a portion of a version of the ad song in response to evaluating the spot inventory, wherein the ad-song advertisement is associated with the advertiser, by executing a program instruction in a data processing apparatus;
insert the ad-song advertisement in the at least one spot of a broadcast log; and
deliver the broadcast log to an audio server.
11 . The automated media scheduling system of claim 10 , wherein the database server is further configured to:
determine, based on the second evaluation, that a previously scheduled advertisement associated with the advertiser is available to be replaced by the ad-song advertisement; and
remove the previously scheduled advertisement from the at least one spot.
12 . The automated media scheduling system of claim 10 , wherein the database server is further configured to:
determine, based on the second evaluation, that an unscheduled spot is available for placement of the ad-song advertisement.
13 . The automated media scheduling system of claim 10 , wherein the database server is further configured to:
transmit a notification to the traffic system, the notification including information indicating that the ad-song advertisement has been inserted.
14 . The automated media scheduling system of claim 10 , wherein the database server is further configured to
determine, based on the second evaluation, that a previously scheduled advertisement associated with a different advertiser can be replaced by the ad-song advertisement;
substitute the ad-song advertisement for the previously scheduled advertisement; and
attempt to reschedule the previously scheduled advertisement.
15 . The automated media scheduling system of claim 10 , wherein the database server is further configured to:
store an ad-song tag in metadata associated with the ad song;
perform the first evaluation of the media programming log based, at least in part, on evaluating the ad-song tag;
store an ad-song advertisement tag in metadata associated with the ad-song advertisement; and
perform the second evaluation of the media programming log based, at least in part, on evaluating the ad-song advertisement tag.
16 . A method for use in an automated media scheduling system, the method comprising:
performing a first evaluation of a media programming log to identify an ad song associated with an advertiser, the ad song scheduled for broadcast within a proximity threshold of a commercial set, by executing a program instruction in a data processing apparatus, wherein the first evaluation is performed, at least in part, based on an ad-song tag associated with a scheduled song listed in the media programming log;
performing a second evaluation of a spot inventory associated with the commercial set, by executing a program instruction in a data processing apparatus;
determining, based at least in part on the second evaluation, that at least one spot in the commercial set can be used for insertion of an ad-song advertisement containing at least a portion of a version of the ad song in response to evaluating the spot inventory, wherein the ad-song advertisement is associated with the advertiser, by executing a program instruction in a data processing apparatus;
inserting the ad-song advertisement in the at least one spot of a broadcast log; and
delivering the broadcast log to an audio server.
17 . The method of claim 16 , further comprising:
performing the operations of claim 16 after content ingest and traffic load processes.
18 . The method of claim 16 , further comprising:
transmitting a notification to a traffic system, the notification including information indicating that the ad-song advertisement has been inserted, by executing a program instruction in a data processing apparatus.
19 . The method of claim 16 , wherein determining that at least one spot in the commercial set is available to be used for insertion of the ad-song advertisement includes:
determining, based on the second evaluation, that a previously scheduled advertisement associated with the advertiser is available to be replaced by the ad-song advertisement, by executing a program instruction in a data processing apparatus; and
wherein inserting the ad-song advertisement includes removing the previously scheduled advertisement from the at least one spot, by executing a program instruction in a data processing apparatus.
20 . The method of claim 16 , wherein determining that at least one spot in the commercial set is available to be used for insertion of the ad-song advertisement includes:
determining, based on the second evaluation, that a previously scheduled advertisement associated with a different advertiser can be replaced by the ad-song advertisement, by executing a program instruction in a data processing apparatus;
substituting the ad-song advertisement for the previously scheduled advertisement, by executing a program instruction in a data processing apparatus; and
attempting to reschedule the previously scheduled advertisement, by executing a program instruction in a data processing apparatus.