KEYWORD BASED MESSAGE HANDLING

1 . An apparatus comprising:

a wireless communications interface;

a user interface; and

a controller coupled to the wireless communications interface and the man-machine interface, and programmably configured to:

cause display, at the user interface, of message text in a message received via the wireless communications interface;

receive an input via the user interface indicating first and second keywords in the displayed message text;

open an application associated with the first keyword;

in the opened application, retrieve information using the second keyword as a search term;

generate a response message comprising the retrieved information; and

cause sending of the response message via the wireless communications interface.

2 . The apparatus of claim 1 , wherein said controller is further configured to:

parse the message text to identify a plurality of keywords comprising the first and second keywords; and

mark the identified keywords in the displayed message text.

3 . The apparatus of claim 1 , wherein said controller is further configured to generate the response message to comprise the retrieved information.

4 . The apparatus of claim 1 , wherein, in opening the application, said controller is further configured to:

cause display of a dialogue window presenting at least one option associated with the first keyword; and

receive an input via the user interface indicating a selected one of the at least one option.

5 . The apparatus of claim 4 , wherein the dialogue window is displayed simultaneously with at least a portion of the displayed message text.

6 . The apparatus of claim 1 , wherein the user interface comprises a touch display;

and wherein the received inputs comprise a tap of the touch display.

7 . A method comprising:

displaying, at an apparatus, message text in a message received at the apparatus over a communications network;

receiving, at the apparatus, an input indicating first and second keywords in the displayed message text;

opening an application associated with the first keyword;

in the opened application, retrieving information using the second keyword as a search term;

generating a response message comprising the retrieved information; and

sending the response message over the communications network.

8 . The method of claim 7 , further comprising:

parsing the message text to identify a plurality of keywords comprising the first and second keywords; and

marking the identified keywords in the displayed message text.

9 . The method of claim 7 , wherein the generating step comprises generating the response message to comprise the retrieved information.

10 . The method of claim 7 , wherein the step of opening the application comprises:

displaying a dialogue window presenting at least one option associated with the first keyword; and

receiving an input indicating a selected one of the at least one option.

11 . The method of claim 10 , wherein the dialogue window is displayed simultaneously with at least a portion of the displayed message text.

12 . A non-transitory computer readable medium comprising at least computer program code that, when executed by a processor in an apparatus, causes the apparatus to perform a plurality of operations comprising:

displaying, at the apparatus, message text in a message received at the apparatus over a communications network;

receiving, at the apparatus, an input indicating first and second keywords in the displayed message text;

opening an application associated with the first keyword;

in the opened application, retrieving information using the second keyword as a search term;

generating a response message comprising the retrieved information; and

sending the response message over the communications network.

13 . The computer readable medium of claim 12 , wherein the plurality of operations further comprises:

parsing the message text to identify a plurality of keywords comprising the first and second keywords; and

marking the identified keywords in the displayed message text.

14 . The computer readable medium of claim 12 , wherein the generating operation comprises generating the response message to comprise the retrieved information.

15 . The computer readable medium of claim 12 , wherein the operation of opening the application comprises:

displaying a dialogue window presenting at least one option associated with the first keyword; and

receiving an input indicating a selected one of the at least one option.

16 . The computer readable medium of claim 15 , wherein the dialogue window is displayed simultaneously with at least a portion of the displayed message text.