Real-time advertisement-insertion verification
Methods, systems, and computer readable media can be operable to facilitate real-time advertisement verification. Advertisement media may be tagged with one or more tag identifiers. One or more remote probes may retrieve tag identifier(s) from advertisement media and output tag information to a centralized verification system. The centralized verification system may compare tag information retrieved from remote probes to expected advertisement placement parameters. The centralized verification system may verify that appropriate advertisement media has been spliced into expected channels or streams. When a splicing error has been detected, the centralized verification system may initiate changes to correct the splicing error.
1. A method performed automatically by a computer processor operatively connected to a splicer that splices one or more advertisements into a linear media broadcast stream, the method comprising:
retrieving tag information from one or more remote probes, the tag information retrieved automatically from data embedded in an advertisement as it is delivered in the linear media broadcast stream through a content delivery network;
retrieving advertisement schedule information associated with advertisement media identified from the tag information;
comparing the tag information to the advertisement schedule information;
if the tag information matches the advertisement schedule information, confirming that advertisement media associated with the tag information was correctly spliced into one or more expected channels; and
if the tag information does not match the advertisement schedule information, causing configuration changes in the splicer to correct placement of the advertisement media.
2. The method of claim 1 , wherein the tag information is requested from the one or more remote probes.
3. The method of claim 1 , wherein the tag information is output from the one or more remote probes in response to a retrieval, at the one or more remote probes, of one or more tag identifiers.
4. The method of claim 1 , wherein the tag information comprises a recorded segment of the advertisement media identified from the tag information.
5. The method of claim 1 , wherein the tag information comprises a time and date at which one or more tag identifiers were captured by the one or more remote probes.
6. The method of claim 1 , wherein the advertisement schedule information comprises a media fingerprint associated with the advertisement media identified from the tag information.
7. The method of claim 1 , wherein initiating configuration changes to correct placement of the advertisement media comprises initiating an adjustment of advertisement splicing offsets at a splicer.
8. A system comprising one or more computer processing modules operatively connected to a splicer that splices one or more advertisements into a linear media broadcast stream, and that:
retrieve tag information from one or more remote probes, the tag information retrieved from data embedded in an advertisement as it is delivered in the linear media broadcast through a content delivery network;
retrieve advertisement schedule information associated with advertisement media identified from the tag information;
compare the tag information to the advertisement schedule information;
if the tag information matches the advertisement schedule information, confirm that advertisement media associated with the tag information was correctly spliced into one or more expected channels; and
if the tag information does not match the advertisement schedule information, cause configuration changes in the splicer to correct placement of the advertisement media.
9. The system of claim 8 , wherein the tag information is requested from the one or more remote probes.
10. The system of claim 8 , wherein the tag information is output from the one or more remote probes in response to a retrieval, at the one or more remote probes, of one or more tag identifiers.
11. The system of claim 8 , wherein the tag information comprises a recorded segment of the advertisement media identified from the tag information.
12. The system of claim 8 , wherein the tag information comprises a time and date at which one or more tag identifiers were captured by the one or more remote probes.
13. The system of claim 8 , wherein the advertisement schedule information comprises a media fingerprint associated with the advertisement media identified from the tag information.
14. One or more non-transitory computer readable media operable to execute on a processor operatively connected to a splicer that splices one or more advertisements into a linear media broadcast stream, the computer readable media being operable to cause the processor to perform the operations comprising:
retrieving tag information from one or more remote probes, the tag information retrieved from data embedded in an advertisement as it is delivered in the linear media broadcast through a content delivery network;
retrieving advertisement schedule information associated with advertisement media identified from the tag information;
comparing the tag information to the advertisement schedule information;
if the tag information matches the advertisement schedule information, confirming that advertisement media associated with the tag information was correctly spliced into one or more expected channels; and
if the tag information does not match the advertisement schedule information, causing configuration changes in the splicer to correct placement of the advertisement media.
15. The one or more non-transitory computer-readable media of claim 14 , wherein the tag information is requested from the one or more remote probes.
16. The one or more non-transitory computer-readable media of claim 14 , wherein the tag information is output from the one or more remote probes in response to a retrieval, at the one or more remote probes, of one or more tag identifiers.
17. The one or more non-transitory computer-readable media of claim 14 , wherein the tag information comprises a recorded segment of the advertisement media identified from the tag information.
18. The one or more non-transitory computer-readable media of claim 14 , wherein the tag information comprises a time and date at which one or more tag identifiers were captured by the one or more remote probes.
19. The one or more non-transitory computer-readable media of claim 14 , wherein the advertisement schedule information comprises a media fingerprint associated with the advertisement media identified from the tag information.
20. The one or more non-transitory computer-readable media of claim 14 , wherein initiating configuration changes to correct placement of the advertisement media comprises initiating an adjustment of advertisement splicing offsets at a splicer.