SYSTEMS AND METHODS FOR GENERATING AND PRESENTING AUGMENTED VIDEO CONTENT

1 - 20 . (canceled)

21 . A computer-implemented method, comprising:

obtaining playlist data identifying an element of video content and one or more elements of overlay content;

generating, using at least one processor, augmented video content in accordance with the obtained playlist data, the generating comprising merging a first one of the overlay content elements into the video content;

generating one or more electronic instructions to present the augmented video content to a viewer;

detecting at least one of a first triggering event during the presentation of the augmented video content, the first triggering event being associated with an expiration of the first overlay content element; and

generating, using the at least one processor, modified augmented video content in response to the detected first or second triggering event.

22 . The computer-implemented method of claim 21 , wherein:

the method further comprises generating one or more electronic instructions to present the augmented video content within a corresponding container; and

the merged first element of overlay content obscures at least a portion of the video content element presented within the corresponding container.

23 . The computer-implemented method of claim 22 , wherein the merging of the first element of overlay content comprises establishing one or more spatial positions associated with the presentation of the first overlay content element within the corresponding container.

24 . The computer-implemented method of claim 21 , further comprising identifying user activity on websites corresponding to the one or more overlay content elements clicked on by the user;

collecting performance data corresponding to the one or more overlay content elements and generating a report based on the user activity and performance data; and

selecting one or more future overlay content elements based on the report.

25 . The computer-implemented method of claim 21 , further comprising:

obtaining (i) a duration associated with the merged first overlay content element and (ii) a current playback position of augmented video content;

determining whether a difference between the current playback position and the first temporal position exceeds the duration; and

detecting the first triggering event when the difference exceeds the duration.

26 . The computer-implemented method of claim 21 , further comprising wherein the video content element further merges overlay content into underlying video content and includes interactive elements configured to provide a link to additional content related to the overlay content.

27 . The computer-implemented method of claim 21 , wherein the first or second elements of overlay video content comprise at least one of social media content, secondary video content, or cross-platform electronic content.

28 . A system, comprising:

a storage device that stores a set of instructions; and

at least one processor coupled to the storage device and operative with the set of instructions for:

obtaining playlist data identifying an element of video content and one or more elements of overlay content;

generating, using at least one processor, augmented video content in accordance with the obtained playlist data, the generating comprising merging a first one of the overlay content elements into the video content;

generating one or more electronic instructions to present the augmented video content to a viewer;

detecting at least one of a first triggering event during the presentation of the augmented video content, the first triggering event being associated with an expiration of the first overlay content element; and

generating, using the at least one processor, modified augmented video content in response to the detected first or second triggering event.

29 . The system of claim 28 , wherein:

the method further comprises generating one or more electronic instructions to present the augmented video content within a corresponding container; and

the merged first element of overlay content obscures at least a portion of the video content element presented within the corresponding container.

30 . The system of claim 29 , wherein the merging of the first element of overlay content comprises establishing one or more spatial positions associated with the presentation of the first overlay content element within the corresponding container.

31 . The system of claim 28 , further comprising identifying user activity on websites corresponding to the one or more overlay content elements clicked on by the user;

collecting performance data corresponding to the one or more overlay content elements and generating a report based on the user activity and performance data; and

selecting one or more future overlay content elements based on the report.

32 . The system of claim 28 , further comprising:

obtaining (i) a duration associated with the merged first overlay content element and (ii) a current playback position of augmented video content;

determining whether a difference between the current playback position and the first temporal position exceeds the duration; and

detecting the first triggering event when the difference exceeds the duration.

33 . The system of claim 28 , further comprising wherein the video content element further merges overlay content into underlying video content and includes interactive elements configured to provide a link to additional content related to the overlay content.

34 . The system of claim 28 , wherein the first or second elements of overlay video content comprise at least one of social media content, secondary video content, or cross-platform electronic content.

35 . A non-transitory computer-readable medium storing instructions that, when executed by at least one processor, cause the at least one processor to perform a method for:

obtaining playlist data identifying an element of video content and one or more elements of overlay content;

generating, using at least one processor, augmented video content in accordance with the obtained playlist data, the generating comprising merging a first one of the overlay content elements into the video content;

generating one or more electronic instructions to present the augmented video content to a viewer;

detecting at least one of a first triggering event during the presentation of the augmented video content, the first triggering event being associated with an expiration of the first overlay content element; and

generating, using the at least one processor, modified augmented video content in response to the detected first or second triggering event.

36 . The non-transitory computer-readable medium of claim 35 , wherein:

the method further comprises generating one or more electronic instructions to present the augmented video content within a corresponding container; and

the merged first element of overlay content obscures at least a portion of the video content element presented within the corresponding container.

37 . The non-transitory computer-readable medium of claim 36 , wherein the merging of the first element of overlay content comprises establishing one or more spatial positions associated with the presentation of the first overlay content element within the corresponding container.

38 . The non-transitory computer-readable medium of claim 35 , further comprising identifying user activity on websites corresponding to the one or more overlay content elements clicked on by the user;

collecting performance data corresponding to the one or more overlay content elements and generating a report based on the user activity and performance data; and

selecting one or more future overlay content elements based on the report.

39 . The non-transitory computer-readable medium of claim 35 , further comprising:

obtaining (i) a duration associated with the merged first overlay content element and (ii) a current playback position of augmented video content;

determining whether a difference between the current playback position and the first temporal position exceeds the duration; and

detecting the first triggering event when the difference exceeds the duration.

40 . The non-transitory computer-readable medium of claim 35 , further comprising wherein the video content element further merges overlay content into underlying video content and includes interactive elements configured to provide a link to additional content related to the overlay content.