OPTIMIZED DYNAMIC NUMBER INSERTION (DNI)
Disclosed are various implementations directed to optimizing a number pool for dynamic number insertion (DNI) used for call attribution by considering physical characteristics of the DNI number assigned to a specific channel versus characteristics of consumers within that channel to make more optimized DNI number assignments.
1 . A method for optimizing a number pool for dynamic number insertion (DNI) used for call attribution, the method comprising:
analyzing historic utilization of a DNI number pool;
identifying a set of optimum DNI number characteristics based on the historic utilization analysis; and
modifying the DNI number pool based on the set of optimum DNI number characteristics.
2 . The method of claim 1 , wherein analyzing historic utilization of a DNI number pool includes aggregate information on cross-channel call attribution, and further comprising analyzing aggregate context information corresponding to the historic utilization of the DNI number pool.
3 . The method of claim 2 , further comprising modifying a cross-channel call attribution rule based at least in part on the analysis of the context information.
4 . The method of claim 1 , wherein modifying the DNI number pool comprises the addition of at least one new number to the DNI number pool.
5 . The method of claim 1 , further comprising modifying DNI number selection rules based on the modified DNI number pool.
6 . The method of claim 5 , wherein modifying DNI number selection rules comprises the addition of a rule for utilizing the at least one new number added to the DNI number pool.
7 . The method of claim 5 , wherein modifying DNI number selection rules comprises the addition of a rule for utilizing the at least one new number for more than one channel.
8 . A system for optimizing a number pool for dynamic number insertion (DNI) used for call attribution, the system comprising:
a memory;
a processor operatively coupled to the memory for:
analyzing historic utilization of a DNI number pool;
identifying a set of optimum DNI number characteristics based on the historic utilization analysis; and
modifying the DNI number pool based on the set of optimum DNI number characteristics.
9 . The system of claim 8 , wherein analyzing historic utilization of a DNI number pool includes aggregate information on cross-channel call attribution, and further comprising analyzing aggregate context information corresponding to the historic utilization of the DNI number pool.
10 . The system of claim 9 , further comprising modifying a cross-channel call attribution rule based at least in part on the analysis of the context information.
11 . The system of claim 8 , wherein modifying the DNI number pool comprises the addition of at least one new number to the DNI number pool.
12 . The system of claim 8 , further comprising modifying DNI number selection rules based on the modified DNI number pool.
13 . The system of claim 12 , wherein modifying DNI number selection rules comprises the addition of a rule for utilizing the at least one new number added to the DNI number pool.
14 . The system of claim 12 , wherein modifying DNI number selection rules comprises the addition of a rule for utilizing the at least one new number for more than one channel.
15 . A non-transitory computer-readable medium comprising computer-readable instructions for optimizing a number pool for dynamic number insertion (DNI) used for call attribution, the computer-readable instructions comprising instructions that cause a processor to:
analyze historic utilization of a DNI number pool;
identify a set of optimum DNI number characteristics based on the historic utilization analysis; and
modify the DNI number pool based on the set of optimum DNI number characteristics.
16 . The computer-readable medium of claim 15 , further comprising instructions whereby analyzing historic utilization of a DNI number pool includes aggregate information on cross-channel call attribution, and further comprising analyzing aggregate context information corresponding to the historic utilization of the DNI number pool.
17 . The computer-readable medium of claim 16 , further comprising instructions for modifying a cross-channel call attribution rule based at least in part on the analysis of the context information.
18 . The computer-readable medium of claim 15 , further comprising instructions whereby modifying the DNI number pool comprises the addition of at least one new number to the DNI number pool.
19 . The computer-readable medium of claim 15 , further comprising instructions for modifying DNI number selection rules based on the modified DNI number pool.
20 . The computer-readable medium of claim 19 , further comprising instructions whereby modifying DNI number selection rules comprises either the addition of a rule for utilizing the at least one new number added to the DNI number pool or the addition of a rule for utilizing the at least one new number for more than one channel.