RETAIL TRAFFIC ANALYSIS STATISTICS TO ACTIONABLE INTELLIGENCE
Currently, systems for assessing traffic, such as retail traffic, only output counting results in numeric measures. Current systems do not assess problems and/or provide solutions to problems using traffic analysis methods or applications. The present disclosure is directed to methods, systems and media for applying retail traffic analysis statistics to provide actionable intelligence, such as solutions to particular inquiries or problems.
1 - 33 . (canceled)
34 . A method of modeling retail traffic in a graphical user interface, the method comprising:
providing a central processing unit communicatively coupled to the graphical user interface, and operatively connected to at least two cameras to receive data from the at least two cameras;
receiving a request at the central processing unit from a user via the graphical user interface, the request including an instruction to generate an intelligence model related to a particular physical retail environment, the request identifying a key performance indicator related to the particular physical retail environment to be analyzed;
extracting data corresponding to parameters of the key performance indicator from camera data received from the at least two cameras, the parameters including at least two of customer traffic paths, number of customers, product location, product types, line times, number of people in line, number of cashiers, transaction times and deriving traffic patterns from the video data,
wherein the at least two cameras are an infrared camera and at least one of a video camera or a still camera;
storing the extracted data in memory communicatively coupled to the central processing unit;
calculating, continually and in real time, using algorithms for machine learning processes, the key performance indicator according to the extracted data as the data is received and stored; and
presenting a visual representation of the intelligence model based on the key performance indicator to the user via the graphical user interface, wherein the user can adjust key logistical operations of the retail environment based on the visual representation.
35 . The method of claim 34 , wherein the visual representation includes a heat/path map conveying in map or image form, information about traffic patterns and stay times of an area of the particular physical retail environment and the key performance indicator is generated by the central processing unit at least analyzing and comparing the heat/path map to at least one prior heat/path map.
36 . The method of claim 34 , wherein the central processing unit is further operatively coupled to at least one of a cashier input, transactional records, and store layout information.
37 . A traffic intelligence system, comprising:
a central processing unit;
a graphical user interface communicatively coupled to the central processing unit; and
a memory coupled to the central processing unit, the memory storing instructions which when executed, cause the central processing unit to perform a method comprising:
receiving a request at the central processing unit from a user via the graphical user interface, the request including an instruction to generate an intelligence model related to a particular physical retail environment, the request identifying a key performance indicator related to the particular physical retail environment to be analyzed;
extracting data corresponding to parameters of the key performance indicator from camera data received from the at least two cameras, the parameters including at least two of customer traffic paths, number of customers, product location, product types, line times, number of people in line, number of cashiers, transaction times and deriving traffic patterns from the video data,
wherein the at least two cameras are an infrared camera and at least one of a video camera or a still camera;
storing the extracted data in memory communicatively coupled to the central processing unit;
calculating, continually and in real time, using algorithms for machine learning processes, the key performance indicator according to the extracted data as the data is received and stored; and
presenting a visual representation of the intelligence model based on the key performance indicator to the user via the graphical user interface, wherein the user can adjust key logistical operations of the retail environment based on the visual representation.
38 . A non-transitory computer-readable medium comprising instructions which, when executed by central processing unit, cause the central processing unit to perform a method of modeling retail traffic in a graphical user interface, the method comprising:
receiving a request at the central processing unit from a user via a graphical user interface communicatively connected to the central processing unit, the request including an instruction to generate an intelligence model related to a particular physical retail environment, the request identifying a key performance indicator related to the particular physical retail environment to be analyzed;
extracting data corresponding to parameters of the key performance indicator from camera data received from at least two cameras operatively connected to the central processing unit, the parameters including at least two of customer traffic paths, number of customers, product location, product types, line times, number of people in line, number of cashiers, transaction times and deriving traffic patterns from the video data,
wherein the at least two cameras are an infrared camera and at least one of a video camera or a still camera;
storing the extracted data in memory communicatively coupled to the central processing unit;
calculating, continually and in real time, using algorithms for machine learning processes, the key performance indicator according to the extracted data as the data is received and stored; and
presenting a visual representation of the intelligence model based on the key performance indicator to the user via the graphical user interface, wherein the user can adjust key logistical operations of the retail environment based on the visual representation.